EP93: The Instagram Sizing Show


How To Size Photos & Videos for Instagram & Instagram Stories

What file types are accepted on Instagram? What aspect ratios can be used on Instagram? What are the best pixel dimensions for Instagram? How do I prepare my photos and vides for Instagram & Instagram Stories? https://youtu.be/Q5W0QqbTsiA

The Two Sides of Instagram:

Instagram Feed where you post to and browse the photos and videos of accounts you follow. Instagram Stories (similar to Snapchat), which has different size requirements than the main feed. Stories is for ongoing 24-hour posts. Past Episodes about Instagram: Episode 37 The Instagram Show Episode 49 The Instagram Stories Show

What file types are accepted on Instagram?

For photos, you can upload jpegs or png files. Animated gifs are not supported on Instagram Alternative to gifs on Instagram: Boomerang by Instagram For videos, Instagram accepts a wide variety of file types, but I suggest you use the H.264 codec and .mp4 file extension.

Length of Videos on Instagram:

Main feed of Instagram: Videos must be 60 seconds or less Instagram Stories: Videos are 10 secs or less.

Aspect Ratios & Dimensions

Past Episode: The Pixels 101 Show Episode 92 for more about Aspect Ratios & Resolutions Aspect Ratio is the relationship of width to height of a photo or video Popular Aspect Ratio & Dimensions for Video: 16:9 (Wide) 1920 x 1080 pixels (HD Video) Resolution: Measured in pixels per inch and for photos. I use: 72 or 96 pixels per inch. You do not have to worry about PPI with video.

How To Size Photos and Videos on Instagram:


Profile Image

Aspect Ratio 1:1 (Square) Recommended Size (per Instagram): 160 pixels x 160 pixels Tip: As long as you upload a 1:1 aspect ratio, you can use a bigger image. The size I use for my avatar or profile images on Instagram is 1024 pixels x 1024 pixels, which is overkill, but Instagram will scale down.

Instagram Posts


The Square

Aspect Ratio 1:1 (Square) Pixel Dimensions (per Instagram): 1080 x 1080 pixels at 72 dpi (photos) 1080 x 1080 pixels: H.264…..mp4 (videos) Pixel Dimensions (Mike’s Settings): 2048 x 2048 pixels at 96 ppi (photos) 1920 x 1920 pixels H.264…..mp4 (videos)

Horizontal (Option 1)

Aspect Ratio 16:9 (Wide) Pixel Dimensions (per Instagram): 1920 x 1080 pixels at 72 dpi (photos) 1920 x 1080 pixels: H.264…..mp4 (videos) 1280 x 720 pixels: H.264……..mp4 (videos) Pixel Dimensions (Mike’s Settings): 2048 x 2048 pixels at 96 ppi (photos) 1920 x 1920 pixels H.264…..mp4 (videos)

Horizontal (Option 2)

Aspect Ratio 1.91 : 1 (Wide) Pixel Dimensions (per Instagram & FB): 1200 x 630 pixels (photos & videos) 1080 pixels by 566 pixels (photos & videos) Pixel Dimensions (Mike’s Settings): 1800 x 945 pixels (photos & videos)


Aspect Ratio 4:5 (Portrait) Pixel Dimensions (per Instagram): 864 pixels x 1080 pixels (photos & videos) 1080 pixels by 1350 pixels (photos & videos)

Instagram Stories


Aspect Ratio 9:16 (Tall) Pixel Dimensions: 1080 x 1920 pixels at 72 dpi (photos) 1920 x 1080 pixels: H.264…..mp4 (videos)   Some Sources Used to Research: Instagram.com Premiere Gal (Video Dimensions) Dustin Tv

Subscribe To Podcast
Leave A Rating & Review
Gear I Use
Ask Mike Anything

Music: Life of Riley & Wallpaper (incompetech.com)

Amazon/Affiliate Disclosure:
Mike Murphy LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, I earn from qualifying purchases.

Listen To Past Episodes