EP82: The Personal Brand Show (Pt 1)
“Choose a job you love and you will never have to work a day in your life. ”
Episode 82 is Part 1: How To Build A Personal Brand:
What is a personal brand?
What does it take to build a personal brand?
5 core principles or steps to building a brand.
I will outline my exact strategies and processes for building a personal brand.
WHAT IS A PERSONAL BRAND
is the practice of people marketing themselves and their careers as brands.
Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.
A personal brand is simply building a business around yourself. Showing up and being you is all that is required. I am building a business and trying to make a living around my skills and my uniqueness and doing what I love to do.
Jeff Bezos of Amazon
“Your brand is what other people say about you when you’re not in the room.”
HOW TO BUILD A PERSONAL BRAND
Put yourself out there.
Press Upload or Publish.
Let people into your world and share your journey and processes. The earlier the better.
Gary Vaynerchuk, Document vs. Create
Building a personal brand is all about building community and relationships and trust and the more you allow people to see what makes you special, the stronger your brand will grow.
Develop Your Skills:
Building a successful personal brand is not a guarantee, you have to work for it and earn it and there is a lot of people all fighting for the exact same thing you want.
That means reading books and watching tutorials and practicing your skill or craft relentlessly.
Create Often & With Consistency
Building a personal brand is about sharing what makes you you. Your voice and signature style.
Creating everyday has taught me self-awareness and many other things. I am learning what I’m good at and what I am not so good at and what makes me happy.
Start creating things over and over and testing the waters. If you are not sure what to make, try everything you are remotely interested in and just make stuff.
Personal Branding is a Business
Building a personal brand has a business and organization side to it that requires management of time and money.
Teach or Share What you Know
The more you teach or simply share your knowledge, the more you are perceived as an expert or authority and this is a big deal for personal branding. In order to stand above the noise and crowded space online, you need to establish yourself as an authority or trusted resource and that is primarily accomplished by teaching or sharing what you know.
Personal branding is the ongoing process marketing yourself and the work you do or service you provide as a business brand.
To build a personal brand:**
Start as soon as possible. People are most interested in the behind the scenes view of your process. Seeing how you are going about building your brand or business. Do not wait until you have all the pieces in places, start sharing your story and journey from the start.
Practice & Hard Work. You need skills and talents to rise above the noise.
Create Often & Build a Body of Work: The more you create the better you become. The more consistent you create the more people you attract.
Get Organized & Hone Your Business Skills:
Teach Share your knowledge to build trust and authority. You will gain confidence and help and inspire others.
Bonus Tip #6: Time
Building a personal brand is not an overnight process. It takes a lot of time.
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