Topic:

Happy Holidays to all. Whatever you’re celebrating, I wish you the best.

Part 2 of 2:

How I made the Pod Shed Holiday Gift Guide videos (Hint: See Title of Episode)

What is Adobe After Effects?

Adobe After Effects is a motion graphics and special effects tool and Adobe’s description calls After Effects “The industry-standard animation and creative compositing app lets you design and deliver professional motion graphics and visual effects for film, TV, video, and web.”

After Effects has many similarities to Photoshop. It works in layers and you add effects. Photoshop is known for working with photos and still artwork and After Effects is all about motion.

After Effects is a compositing tool and you can build really complex motion graphics and special effects. And compositing using green screens and what is called Chroma Keying & Camera Tracking is where After effects really shines and where it gets a little complicated for me. Just put it this way, when you see really cool special effects in movies or on TV even when watching the local news, think After Effects.

Typical Pro Workflow (videographers, film…):
Adobe Premiere Pro for assembling and editing video

After Effects for special effects and pizazz

Adobe Audition for sound design

Workflow To Make The PodShed Holiday Gift Guide Videos:

To see all videos, click here.

Step 1: Adobe Draw
Using iPad Pro & Apple Pencil I hand-draw all products and tools

Step 2: AirDrop the final drawing to my MacBook

Step 3: Adobe After Effects and create a new composition for each video I make. The composition is basically the scene or canvas where you build up the animation. I size everything to 1920x1080p at 24 fps for those with video knowledge.

Step 4: Photoshop or Illustrator to make graphics or backgrounds/textures.

Step 5: Adobe Character Animator to make “Mini-Mike” animated character

Step 6: Audio/Soundtrack
I use AudioBlocks.com which is $99/year for unlimited audio tracks of all flavors that you can use for personal or commercial use.

Side tip here: If you ever get a copyright violation from YouTube and you are certain you have permission to use audio, simply email the place you got the music and they will handle the claim and YouTube will take down the warning asap.

Step 7: Story Build a 60 second or less story about the product or tool.

Step 8: Adobe Media Encoder to Export video as HD 1920 x1080p .mp4 video.

Step 9: Upload to Instagram & Share to Facebook & Twitter

Step 10: Upload to YouTube and take the link on YouTube and embed it in the post at PodcasterToolkit.com and on MikeMurphy.co. Phew.

Happy Holidays!

Cheers,
Mike

 

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