Mike’s video content strategy and Behind the scenes of The PodShed Holiday Gift Guide Video Series
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The PodShed Holiday Gift Guide:
This was a video series I created for Instagram & Facebook.
Over 20 animated videos with gift ideas for podcasters & creatives (yikes…it was hard)
What is the Pod-Shed?
Well, it is the shed of my cottage I converted to a makeshift studio where I play with my camera and podcast equipment. My creative lab and a place I thought would make for good videos although it gets really hot and buggy.
Marketing Warning & Tip:
Keep your brand simple. I am introducing too many names and things into the mix and my branding is getting confusing. Be careful here. People need to know who you are and what you stand for at a quick glance.
The Video Marketing Strategy Simplified:
Creating a brand around me.
Branding is how people talk about you when you are not around. Your logo and graphics and brand package needs to convey how you want people to perceive you and your business.
I want people to see me as someone who is an avid learner and practitioner of gear and tools and is always working on getting better and trying to push others to do so. I motivate others by doing and teaching.
Post Often (quantity)
I am all about consistency and reliability in all parts of my life. By posting daily I am just being me, but also letting people know that I could be a valuable asset to their project because I am dependable.
Creating a Campaign that can be repeated.
The holidays happen every year. I knew this was something I could repeat year after year and traditions start with doing something once. So I started. Who knows what will happen in 2017, but it is something I can build up and while 2016 may not have been financially successful, may 2017 will. Potential to build up some buzz.
Promoting gear and tools and products means I can include Amazon Affiliate Links and possibly generate some revenue.
I’m also trying to attract brands for partnerships, projects, collaborations or to start doing gear demos. I always tag brands when I promote their products. I only promote things I like, so if I do start attracting brands, it’s got to be good or I’m not going to refer the product.
Buy My New eBook (How To Podcast on Wordpress.com)
Music: Life of Riley & Wallpaper (incompetech.com)
One Man Band
I help people figure things out. Wanna Join My Band?