What is Instagram Stories?
How is it different than Snapchat?
How Do You Use It?
How can podcasters and content creators benefit from it?
The Podcaster’s Toolkit (Mike’s Favorite Things):
Tools, gear, resources, tips, tricks.
Have a favorite tool or resource?
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Resource of the week:
Audio post-processing in the browser.
Easy and high quality.
Featured Podcast of the week:
Episode 49: The Instagram Stories Show
Facebook bought Instagram in 2012 for $1Billion.
Facebook tried to buy Snapchat on year later in 2013 for $3Billion.
Snapchat said no thank you, Mark, we’re good
Snapchat is now valued at over $20 Billion.
Facebook (now valued at over $350 Billion) simply made it’s own Snapchat and called it Instagram Stories.
Instagram Stories is nearly identical to Snapchat
How To Use Instagram Stories
Instagram vs Snapchat
Instagram: Easy to build audience
Snapchat: Takes a lot of work
How To Use Instagram Stories:
Benefits of Using Instagram Stories
Reach (Build an audience)
Marketing products and services
Establish yourself as an authority
Teaching and helping others
Ideas to start?:
Behind the scenes of your business or workflow.
Share valuable tips.
Be a person of value.
Be authentic and genuine.
Keep it real.
Don’t overthink, keep it simple.
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