Ep 26: The Repurpose Show

We all know content is king, but how can you get the most bang for your buck?

Today’s Ask Mike Anything came from Blab:

Question: Is there a way to schedule blog posts and show notes in WordPress?

Answer: One of my absolute favorite plugins is called WP Editorial Calendar. 1. It’s free and 2. It’s drop dead simple to use. WP Editorial Calendar is a simply a way to schedule draft posts in WordPress in a more visual way and it can speed up your workflow for blogging and creating blog posts.

Repurposing Content:

What exactly do I mean by repurposing content? Repurposing content is taking anything you create whether it be a podcast, blog post or behind the scenes video and either posting on different platforms, apps or channels or many times content creators slice and dice one piece of content into many pieces so the content is presented in a fresh new way each time.

Why Repurpose?
It takes a lot of time and effort to make good one piece of good content. Sending out one Tweet or publishing one blog post is not giving your work the exposure it deserves. You create content to provide value, so make sure it gets in front of many people’s eyes. This is done by repurposing.

 

10 WAYS TO REPURPOSE YOUR PODCAST EPISODE CONTENT:

1. Social Media.
Be creative and share the content of each episode over and over again on social media to establish yourself as an authority and gain exposure for your show.

Resources Mentioned:
Be creative and share the content of each episode over and over again on social media to establish yourself as an authority and gain exposure for your show.

Buffer (Free & Awesome)
Tweet Jukebox (Automate & Recycle Tweets. Free Plan)
Meet Edgar (Powerful Twitter Automation Tool. $50/month.)

2. Newsletter:
Your email newsletter is your best form of communication with your audience. Your podcast is produced for them. Take the content and share it in your newsletter in a variety of formats. Be innovative, but show your audience why you created the content in guides or infographics or unique ways that helps them.

3. Blab/Periscope/Live Streaming
Embed the video and use the audio from your live streaming channels on YouTube and on your website. Spread the love.

4. Blog Post
After each episode write really good show notes. But also, take individuals concepts from each episode and write blog posts. Endless opportunities for content and you’ve already done the work.

5. Medium Article.
Medium.com is my favorite internet magazine and a great way to establish authority and yourself as a thought leader. Take your podcast content and turn it into a white paper or guide.

6. Webinar
Webinars or Google Hangouts are a great platform to promote your products or services in Evergreen (never gets old) format. For example, I could create a webinar on repurposing content and demonstrate how I take one podcast episode and create a guide that I can use as a lead magnet. This webinar is like a class that I can use over and over and when I want to promote my paid class, it will serve as a good promo tool and the content was already done for the most part, I just have to fine tune into webinar form.

Resources Mentioned: Webinar Ninja

7. Kindle Book/Audio Book
Ever wanted to add author to your list of accomplishments? Bundle your podcast episodes together and write a book. This is a goal of mine.

*Books Mentioned:
#Ask Gary Vee
by Gary Vaynerchuk (compilation of podcasts)
School of Greatness
by Lewis Howes (all from podcasts)

*Books are affiliate links, meaning I get a small percentage from Amazon if you purchase (and I mean small 🙂

8. Audio Apps Use two of my new favorite social media tools for audio: Clammr & Anchor
For Clammr, after each episode release, you can clip a little teaser from your podcasts and post to Twitter & Facebook.
For Anchor, maybe record a question or thought provoking topic from your podcasts.

9. Lead Magnets:
Create guides, infographics, checklists or resources to get people to sign-up/optin to your email list.

10.Tutorials & Classes
Take several episodes and create a class you can sell on Udemy & Skillshare or take bite sized lessons and make tutorials out of them.

 

Music: Life of Riley & Wallpaper (incompetech.com)