ep18: The Roadmap Toolkit
1. A brief recap of my 2016 Roadmap
2. The tools I will use to implement and stay on course

DOWNLOAD THE 2016 ROADMAP
CLICK TO DOWNLOAD PDF

Ask Mike Anything:

Question: How do I get better audio when using my iPhone for Periscope?
Answer:     The Rode Smartlav+ is my recommended microphone and it can be used with all iOS devices.

Rode Smartlav+

Rode Smartlav+

Rode Smart Lav+ Lavalier Microphone

Accessories I recommend:

Rode SC3 3.5mm TRRS to TRS Adaptor (To use with other devices…camera, zoom h6)
Rode VXLR Adapter for VideoMic Mini-Jack Female to XLR Male
Rode Microphones SC6 Dual TRRS input and Headphone Output for Smartphones

Priorities of 2016:

Goal: Improve podcast quality and take audio production skills to next level
Action: Ask for feedback and help in G+ and study and practice.

Goal: Make more video and written tutorials and improve video skills
Action: One video tutorial per week commitment and continue to study video editing.

Goal: Increase networking and build relationships in podcast community
Action: Serving hours on social media and direct contact

Goal: Drive more website traffic and grow email list
Action: Increase number of lead magnets & CTAs

Goal: Re-purposing my content
Action: Make blog posts and tutorials out of 2015 episodes. Use Blab content

Goal: Monetize
Action: More product videos for affiliate links & courses

Social Media Plan:

Twitter: 5 Tweets per week.
Facebook: 2 Posts per week.
Instagram: 3-5 Posts
Pinterest: 1/month
Blab: Open Mike Night Mondays 9pm EST
Serving Hours: 2 Hours/Week

Tools To Create 2016 Roadmap:

Scrivener: Professional writing software that I use for all of my podcast scripts and more.
Workflowy: Easy and powerful web-based outliner

Tools To Keep Me on Track:

Asana: Free Project Management Web App
Trello: Free Organization Web App.
Accounting: Wave Accounting, Xero, Freshbooks
Google Apps For Work. The glue that holds Mike Murphy Co together

More Annual Review Resources:

Caleb Wojcik 2015 Annual Review (great stuff):
How to Conduct Your Own Annual Review : The Art of Non-Conformity (From Caleb’s Post)

Music: Life of Riley & Wallpaper (incompetech.com)