Ep 15: The Create Show

In today’s episode, this is #2 in the trilogy of Learn. Create. MoveForward, where I discuss the what Create means to me and why it is so important for you.

Today’s episode is all about creation, not be be confused with creativity.
1. What is Content Creation?
2. What things do I create?

Today’s Ask Mike Anything: Do I need to hire a web developer/designer to make a professional looking site for my mortgage business or can I use a template?

Answer:
WordPress templates and frameworks will work for most scenarios today and coding a website from scratch is not necessary to get the job done and to get up a professional website in no time.

Template Resources:
ThemeForest.net
ElegantThemes.com
Squarespace.com
WooThemes.com

1. What is Content Creation?
Source: Wikipedia: Content is “something that is to be expressed through some medium, as speech, writing or any of various arts”[2] for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, podcasting, the maintenance of social media accounts, and editing and distribution of digital media such as audio, video or design, etc.

I say this so many times, but your only focus needs to be on creating content for your audience and as Seth Godin calls it, your tribe. What does your audience need for you to create. Don’t let infobesity overwhelm or discourage you or make you think that there is too much content already out there, why should I bother? You might ask. You should bother because your voice is unique and your audience needs you to create content that helps them.

Note: Sean McCabe has a great video that I will link in the show notes that addresses this topic really well, called ‘Who Am I to Try”  http://seanwes.com/tv/114-too-many-people-already-do-what-i-want-to-do/ en

2. What do I create and how?

Website
Blog Posts
Videos
Classes
Podcast
Artwork
Lead Magnets
Email Newsletters
Tutorials
BTS Videos

My Classes on Skillshare:
Photoshop:The Art of the Headswap by Mike Murphy
WordPress Cheatsheet for Entrepreneurs by Mike Murphy

Everything so far I’ve talked about (website, blog, videos, classes, podcast) are the big ticket items, then there is everything else that fills in the gaps: artwork and photos for your brand and blog and pretty much everything, lead magnets to get people to sign up for your email list such as my Unplugged Guide of Resources & my Microphone Guide. Then there is your email newsletter which is a great way to communicate with your audience, tutorials, behind the scenes videos…the list goes on.

Resource Mentioned:
Ira Glass Video, The Gap on Vimeo

Music: Life of Riley & Wallpaper (incompetech.com)