Ep125: The LinkedIn Show
Today is a part 1 of a 3-part special social media series where I get expert advice from live-streamer Ross Brand about how to use LinkedIn, Twitter & Facebook live for content creators, personal brands and online businesses.
Part 1 of 3 Social Media Mini-Series
Ross Brand from LivestreamUniverse.com
What is LinkedIn?
Why should content creators be on LinkedIn in 2018?
Where do you start? What is most important?
What type of content should you create?
How often should you post on LinkedIn?
Special Guest Expert:
Ross Brand from LivestreamUniverse.com
Ross Brand is a pioneer in the live-streaming field as both a prolific content creator and thought-leader exploring the different ways to leverage live video to grow your business or brand. Ross made the successful transition from terrestrial radio to live streaming, founding LivestreamUniverse.com to empower other live video creators by showcasing their content through updates and shows. “There is no greater evangelist for livestreaming than Ross Brand,” said Jon Burk of Roker Media. Named the world’s number 1 livestreaming expert to follow on social media by Klout and selected as one of “5 live video experts to follow” by Switcher Studio, Ross has been a featured speaker at Summit Live, Summit on Content Marketing and New York University’s Division of Programs in Business.
LinkedIn is a business and employee-oriented social media networking website located in Silicon Valley geared toward professionals and those looking for jobs or business connections. Users create profiles that serve as resumes or bios and the goal is to add people to your network and have people add you to make connections and build a professional community your area of interest.
It was founded by Reid Hoffman in 2002 and launched in 2003
Reid Hoffman quote I like:
“If you aren’t embarrassed by the first version of your product, you shipped too late.” …
Resonating with one of my favorites, Done is better than perfect. Just start and put it out there. It does not have to be perfect to move forward
Facts about LinkedIn
LinkedIn bought my favorite educational site, Lynda.com in 2015 for 1.5 Billion and soon after
Microsoft paid $26.2 billion to buy LinkedIn in 2016
There are 530 million users on LinkedIn
70% of LinkedIn users are from Outside of Us.
40 million students and recent college graduates on LinkedIn.
There are 57% of male users and 44% female users on LinkedIn.
41% of millionaires use LinkedIn.
The average CEO has 930 connections.
There are 5.5 million accountants on LinkedIn.
13% of Millennials (15–34 Years old) use LinkedIn.
44% of Linked users earn more than $75,000 in a year.
LinkedIn now has 3 million active job listings on the platform.
Profiles with professional headshots get 14 times more profile views and profiles with photos will get 36 times more messages
The most overused profile word continues to be “Motivated” – which also topped 2014 and 2015.
Summary of LinkedIn:
The social media channel for professionals, executives, CEOs, college students looking for careers.
Questions I Asked Ross:
- Why should creators and creatives like myself should use Linked In ins 2018:
Ross: Because LinkedIn is changing to more of a content creator platform with the addition of video and not a lot of creatives are using it this way so it may be easier to get noticed.
- What is the first thing they should focus on?
Ross: Your profile area is extremely important and is where you should put your focus at the beginning or if you are trying to update your account
- Content Strategy: What type of content should I be putting on LinkedIn and how often?
Ross: Put your best stuff related to your niche or industry and only post once/day.
A big big thank you to Ross Brand from LivestreamUniverse.com for sharing his insights and knowledge on LinkedIn.
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