Episode 120: The Podcasts Connect Show
Today is all about Apple Podcasts Connect & the brand new Podcasts Analytics that everybody has been waiting for.
In Today’s Show:
What is Podcasts Connect by Apple?
What are Podcast Analytics?
Part 1: looks at the features of Podcasts Connect to manage your podcast, launch a new podcast and resources to learn all about podcasting.
Part 2: is an overview of the new Podcast Analytics which is a new feature located inside of Podcasts Connect
What is Podcasts Connect?
Podcasts Connect is a website/portal that was launched in 2016 where you can manage existing podcasts, launch new podcasts and view analytics and performance of your existing podcasts.
It is also the home to Podcasts Analytics to view statistics and data on your podcasts and episodes.
Side Note 1:
Apple is not consistent with the name. You may see iTunes Connect or Podcasts Connect or Apple iTunes Connect, but they are all the same thing.
Side Note 2 : Warning or Disclaimer
When you first visit PodcastsConnect.com, do not mess with your RSS feed or the Mirror URL unless you absolutely know what you are doing. Always use caution with your RSS feed as that is how your listeners subscribe and get updated every time you release a new episode.
Manage, Validate & Submit Shows and Learn all about Podcasting.
How To Access:
Open up a web browser on computer and visit: podcastsconnect.com:
Tip:To make a Bookmark in Chrome: Cmd+D to create a shortcut.
Every podcast you have created both new and old will be in Podcasts Connect for you to Manage.If you do not have a podcast you should see RSS Feed with an empty text box. This will be for validating and submitting a new podcast which I will get into in just a bit.
If you have a podcast you should see the cover art when you log in, so go ahead and Click on your Cover art to manage it.
Check the status,
Refresh your RSS Feed
Update your URL
Status & Refresh Feed:
When your podcast is active and healthy you will see a green dot. If red, there is a problem to fix.
Side Tip: You should be subscribed to your own podcast and Every time you publish a new episode check your pod-catcher on your devices and make sure it updates with your show and check on iTunes. If something feels wrong, go check your status and see if your status is green or what the problem is. ns are to familiarize yourself with some common
Whenever you are having issues with your podcast or maybe you published an episode and it is not showing up in iTunes, sign in to Podcasts Connect and check the status.
It is not usually necessary but if you made changes to your podcast metadata and it’s slow to update in iTunes, you can manually refresh your feed.
You can also see when the last time Apple refreshed the feed which can be helpful to know when making modifications.
Mirror URL: This is a permanent link to your RSS feed. If your listeners subscribe to your podcast via the mirror URL they are redirected to your RSS feed in the podcast app and iTunes so you can change the url without losing subscribers.
Only use this is you know what you are doing with RSS feeds.
Links at bottom of page:
View in iTunes, so you can check out your podcast how it looks in the iTunes Store (always a good morale booster when feeling blue).
Hide Podcast. Allows you to keep your podcast active but undiscoverable or unlisted in iTunes.
Delete Podcast. Self-explanatory
Part 2:Resources & Help
This Library of Resources has FAQs,News, Videos, Guides all about podcasting.
You can access the Resources in Podcasts Connect in the dropdown menu in the upper left under My Podcasts.
Part 3: Validate & Submit
The third feature of Podcasts Connect is Validating & Submitting your podcast. These can be done at the same time and is the last step before you go live to the world with your podcast.
You will follow the same process if you are brand new to podcasting or if you are adding another show to your existing podcasts. Look for the little Blue Plus Symbol in the upper left corner to add a new RSS Feed.
When you are ready to launch your podcast, first, you copy the RSS to your clipboard (cmd+c), then login to Podcasts Connect, Click the Blue + or paste in the empty text box and hit Validate. If there are no errors you will get the green light. Fix any errors if you get them and the next step is to press submit right next to the Validate button and you are almost a podcaster. You will get an email right away that tells you iTunes received your podcast and will review it for quality and content and the next email you get in 24–48 hours usually will let you know you were approved and now listed in iTunes. Congratulations!
Part 4: Podcast Analytics
Available to podcasters in December of 2017 and found in the dropdown menu of PodcastsConnect.com.
Apple’s Definition or Description of Podcast Analytics:
Podcast Analytics is a data visualization tool that gives you insight into how users are listening to your shows and episodes in Apple Podcasts.
Insights of show and individual episodes over time
The Cheatsheet for Podcast Analytics:
It is located in the dropdown menu in the upper left when you sign into Podcasts Connect.
According to Apple, the data you see for your shows started on: 9/19/17, so episodes or shows before that date there will be no analytics.
Apple started collecting data 9/19/17 so you will not get analytics for shows before that date.
Apple is only collecting data from users using:
iOS 11 or later
iTunes 12.7 or later
If your listeners are not on iOS 11 or Android, etc, their data is not included.
Features of Analytics:
There is a tab for Shows & One for Episode so you can get the big picture performance date and by episode:
Unique Devices. Any iOS device using iOS 11 that played your podcast will be counted. If you listen on an iPhone and then switch to your iPad to finish listen to a podcast, that will count as two unique devices.
Time Listened: The sum of how long users listened to your podcast.
Time Per Device: The average time spent listening per device
Date Picker: above the data if you want to see analytics from a specific time period
Breakdown of Subscribers and Non-Subscribers
Demographics: Top Countries by Devices
Trends Area can be helpful if you have a bit of data to analyze.
You can visually see listener patterns over time.
For example, you can now see Total Time Listened and look at a graph that tells you at what exact part of the podcast people drop off or quit listening. Very powerful information for creators of podcasts and videos.
Listener behavior and marketing go hand in hand. As a creative, if I see notice a trend in how people listen to my podcast or watch my videos, I can make changes to make better content. If you notice a lot of devices dropping off at the very beginning of your podcast, it might be because you don’t tell them what the podcast is about or maybe they do not like the sound of the intro music.
The new Apple Analytics may be limited at the moment, but it’s a great step in the right direction and it is my guess there is more on the horizon in store for 2018.
Wrap Up Notes:
Sign in with your Apple ID & Password
Manage your podcasts
Learn how to create a podcast and more
Launch a new show
And study the numbers to make sure you are creating podcasts people want to hear.
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