EP11: The Email Show

  1. What is Email Marketing?
  2. What is The Power of Email Marketing
  3. How Do you build an email list
  4. What Tools do I use for email marketing

Ask Mike Anything:

(AMA): Is email dead?
Today’s Ask Mike Anything comes from a special listener of the show. Retired Head of the NFL Management Council and the man smack dab in the middle the 82 & 87 NFL strikes, Jack Donlan:

Resource Mentioned: slack.com

1: What is Email Marketing?

For those of you who are not quite sure what I mean by email marketing, it is simply brands communicating with their clients or audience via email and the most common form for small brands and one man bands is the email newsletter.

A little history lesson:

The Can-Spam Act was initiated by W. In 2003 because so many people were complaining about spam.
If someone wants to unsubscribe from your list, make it easy for them. Period.

Resource To Unsubscribe in Bulk: Unroll.me

2: Benefits of Email Marketing

What are the benefits of using email marketing?

  1. Building Relationships:
  2. Establishing Authority:
  3. Promotion & Sales

Books Mentioned:
1. Tribes by Seth Godin

2.  Jab, Jab, Jab, Right Hook by Gary Vaynerchuk 

3: Building an Email List

Building an email list and communicating through email is one of the most important parts of running an online business. The goal is not to accumulate as many people as you can, the goal is to build relationships with people who like and trust you and want to learn more from you. The number of people on your list does not matter, it is all about building quality connections for the long-term. Every person on your list should be valued and always treat your email list with the utmost respect and deliver as much value as possible.

Resources Mentioned:
Bloom
LeadPages.net

4: Tools I Use

Email Newsletter:
Mailchimp.com

WordPress/Website Plugin:
Bloom by ElegantThemes.com (Free with Divi)

Alternatives Mentioned:
Aweber.com (popular, but not my favorite)
ConvertKit by Nathan Berry (Pat Flynn Review)

Music: Life of Riley & Wallpaper (incompetech.com)