The Value Show

The Value Show

EP129: The Value Show

Abe Lincoln said:
“A lawyer’s time and advice are his stock in trade. ”

How much is your time and knowledge worth and how do you make content or products and services that are valuable to others?

In today’s episode 129:
What is the definition of value?
What is value based or perceived value?
How do you figure out how much your time is worth?
In short, how do you make a good living creating impactful and valuable content and have raging fans and/or happy clients? Sounds good, right?

I also give practical tips for how I am figuring out the financial side of value (how much is my time worth) vs the value I bring to others (how to impact others and make people happy).

What is Value?

It has a lot of different meanings and one thing that is for certain is nothing has a fixed value.

Have you ever heard the phrase “one man’s junk is another man’s treasure”

Things may have fixed price tags, but value is in the eyes of the beholder (aka market) and is ever-changing.

Value is defined in terms of economics or ethics:

In economic terms:
Value is the amount of money that can be received for something. What is the maximum amount of money you are willing and able to pay for a good or service?

In ethical terms or core values:
How useful or important something is to you.

Look around your house:
Your things have value, but more than likely your personal possessions have psychological or sentimental value more than monetary value. Photographs and family heirlooms have sentimental value and high degrees of importance.

Ethics or core values and beliefs are important to how you live and have tremendous value to most people.

Think of brands and businesses you love and most likely it is because they align with your core beliefs such as honesty, fairness, fun, kindness, trustworthiness, and want to associate with people or businesses we deem valuable.

What is perceived value or Value-Based Marketing? How do we create things that are valuable to others?

Value is a buzzword online and everybody is always talking about creating value and podcasters and content creators are supposed to over-deliver on value to their audience. You do not determine what is valuable- your customers, clients or audience do.

As Gary Vaynerchuk often says, the market-not you decides how valuable your content is in the form of likes, shares, comments, etc.

Question:
Have you ever made a video or a podcast episode that you were so proud of and that was awesome, but the response was silent?

Or the opposite when you hit publish on something you considered sub-par work and everyone seemed to love it?

4 Types of Value:

Functional Value:
This is the solution you offer. Does it work and will it solve the problem they are having. If I create a tutorial and someone searching on Google watched it and it fixed their issue, then they will deem my tutorial as valuable because it did what it said it would.

Monetary Value:
Is the functional value worth paying for? If I create a course or product that teaches you a skill you need to learn to get a promotion or to improve your business in a fraction of the time it would take you to learn on your own, that would likely have perceived value to you, right. You may want to learn how to do something, but when the want becomes a need, the value or the amount you are willing to pay increases.

Social Value:
Does your content or product or service allow the consumer to connect with others. Maybe you have a paid membership site or Patreon community that brings people with similar interests together and while there may not be any functional value per se, the communal and social value is high and very important to some. This is your tribe or community and podcasting and Facebook groups are great ways to generate social value. Depending on your target audience and nature of your business, this could be one of the most valuable pieces to your brand.

Psychological Value:
Sentimental value falls under this category. Does your content or product and service make people feel better or happy? I do a lot of Facebook Lives of the sunsets from the beach and people tell me they love them because it makes them relax and listen to the sounds of the water and birds.

The key to everything is to always be trying to create things with the end-user in mind first.

Does your stuff work?
Is it solving a problem that is worth paying for?
If I join your private Facebook group, will I meet some cool people?
Will I be entertained or inspired or happy after viewing your content or buying your product?

How much is your time and knowledge is worth?

Hint: There is no magical formula and it will change from situation to situation, but there are things you can do to get started on the right foot.

Step 1: Figure out expenses. Know your business numbers

How much do you need every month to live and run your business.

Use a freelance calculator to calculate the rate you need to pay expenses and make desired salary.

This is a good starting point at determining how much your time is worth by knowing that you need to create a product or service that people are willing to pay in order for you to cover your expenses and generate a profit for you.

My rate came to $67/hour

Step 2: Practice Your Craft
The better and more skilled you get at whatever it is you offer, the more valuable your time and knowledge is worth. I have put in many years learning and practicing tech and creative skills, I make daily videos and content to distinguish myself from than those unwilling to put in the hard work and just like honest Abe, my stock in trade is rising in proportion to how many people are seeking my time and knowledge.

Step 3: Tell Your Story

Who you are, what you do and how your content or product and services can do for those who consume it.

What’s in it for them?
How can you solve their problems or help them make more money or lose weight or be happy?

My goal is to introduce myself and make a connection and show people who visit my site how I can help solve their problems by offering solutions through consulting, my concierge business or my educational content. Hey, this guy can help me and I really like his style and content.

Money is no object when you have something people need to help them achieve their own goals or fix their problems, so if you figure out what people need from you, you have figured out how to make a living helping people.

In Conclusion:

As soon as you stop making it about you and start making it about how what you do can change or transform the situation of others, then you will gain the confidence to raise your rates and make a good living with happy clients.

#youarevaluable

#soamiQuestions, Comments, Feedback?
Email me: mike@mikemurphy.co

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Instagram Stories: How to Use Type Tool

Instagram Stories: How to Use Type Tool

Instagram Stories: How To Use Type Mode

Note:
Type mode was released in Version 30.0 of Instagram. If you don not have it, be sure you have updated your phone and apps. You can also try force quitting the app and logging out and back in. Instagram does not roll out new features all at once, so you may just have to be patient and wait (I know, that is no fun).

Also Note: There are two options for using new Type Mode
1. You can start in Type Mode (tap Type in bottom left)…This method is more for designing with type

2. To add type and use the new styles, take a photo or video in any mode (normal, boomerang, rewind…) and tap in center and start typing. Look for styles in top center (Classic, Modern, Strong, Neon, Typewriter)

 

Method 1: Using New Type Mode Screen

Open Instagram Stories

When to use Method 1:
Use this to design with type, send a cool typographic message to your Stories…

  • Type Mode located under Shutter Button along with all of the other modes (Live, Normal, Boomerang, Rewind, Hands Free, Stop Motion…)
  • Type is located on far left next to Live
  • Tap Type
  • 4 Different Styles (Modern, Neon, Strong & Typewriter)
  • Tap button in Top Center to cycle through styles
  • Tap circle button in bottom left to change background color
    Tap in center of screen to start typing
  • Tap inside type and select to change type colors
  • Look in Upper left corner for A with stars to add a background in Strong & Typewriter Modes.
    Tap justification lines for left, center, right align in some modes
  • Tap camera in bottom right to take photo or video behind text
    Use shutter button in bottom center to take photo or record video
  • When done with type click click on the shutter button that turns to Arrow and that will bring you to main screen of Instagram Stories and you can add any effects, stickers, GIFS, geotags, text, brushes, colors….

Method 2: Use New Styles of Type in Other Shooting Modes

When to use Method 2:
When you want to spruce up your Stories with fancier type

Start in:
Normal, Boomerang, Rewind, Superzoom, Hands-free..

  • Take photo, video, boomerang…
  • Tap in center of screen anywhere (do not have to tap [Aa] type icon]
  • Start typing…
  • With text selected (cursor) look to top center and change from:
  • Classic, Modern, Neon, Strong and Typewriter.
  • Everything else will perform just like stories
  • Add stickers, brushes, text, gifs, geo-tags, etc.
  • Save, Add To Story, Share or Tap X in upper left to start over…
  • Learn, Create, Move Forward.
 

Tools & Resources:

Podcast Gear:
Click to View on Kit

Adobe Creative Cloud:
Click for Free Trial of Adobe CC

Screenflow Screencasting Software:
Click To Try or Buy

Camtasia Screencasting Software:
Click To Try or Buy

The Podfest 2018 Show

The Podfest 2018 Show

EP128: The Podfest 2018 Show

Today’s episode is the overview and breakdown Podfest Multimedia Expo 2018 held at the Wyndham Resort in Orlando, Florida from Feb 8–10, 2018

Episode Includes:
What is Podfest Multimedia Expo?
Why did I attend for the third year in a row?
What were my goals and expectations for attending Podfest 2018?
What did I learn or takeaway from the event that I can apply to my podcast or business?

Questions or Comments:
Email me: mike@mikemurphy.co

Direct Message on Instagram:
@mikeunplugged

(more…)

The Facebook Live Show

The Facebook Live Show

Ep127: The Facebook Live Show

Today is a part 3 of a 3-part special social media series where I get expert advice from live-streamer Ross Brand about how to use LinkedIn, Twitter & Facebook live for content creators, personal brands and online businesses.

Special Guest:
Ross Brand from LivestreamUniverse.com

 

Episode Summary:

What is Facebook Live?
How do you use it?
What type of Facebook Lives can you create if you are a personal brand, content creator or small business?

Q&A with Ross Brand:

1. Is Facebook Live beginner friendly?
2. How do you manage a Facebook Live show and what do you do if nobody shows up when you go live?
3. Is Facebook Live a trend or is there a future to live-streaming on Facebook?

Episode 125: LinkedIn
Episode 126: Twitter
Episode 127: Facebook Live

Special Guest Expert:

Ross Brand from
LivestreamUniverse.com

Shows Hosted by Ross:
Ross & Nez
Livestream Universe
Best of BeLive.TV

 

About Ross:
Ross Brand is a pioneer in the live-streaming field as both a prolific content creator and thought-leader exploring the different ways to leverage live video to grow your business or brand. Ross made the successful transition from terrestrial radio to live streaming, founding LivestreamUniverse.com to empower other live video creators by showcasing their content through updates and shows. “There is no greater evangelist for livestreaming than Ross Brand,” said Jon Burk of Roker Media. Named the world’s number 1 livestreaming expert to follow on social media by Klout and selected as one of “5 live video experts to follow” by Switcher Studio, Ross has been a featured speaker at Summit Live, Summit on Content Marketing and New York University’s Division of Programs in Business.

 

What is Facebook Live?

Definition of LiveStreaming:
Noun. a livestream is:
a live broadcast of an event over the Internet.

Verb. to livestream is:
To broadcast an event over the Internet.

Facebook Live:
is simply a feature of Facebook for sharing live video on your News Feed as it happens in real-time. Viewers can join in live and comment in real time and you can interact with the audience. Videos will be saved to your timeline and can be watched as a replay.

Facebook Live Timeline:
Rolled out to beta testers in August 2015 Available for public use in January of 2016

How do you use Facebook Live?

On Mobile Device:
Open up Facebook on your phone
Tap Live where you create posts
Add a Catch Title and description
Add emojis if you want
Play with effects
Go Live with a friend is an option
Click Start Live Video when ready
People will get notified
Shoot in landscape mode when possible

On your desktop or laptop:
For full professional production (more complicated):
Wirecast by Telestream ($700 – 1,000)
OBS Studio (free)

Browser-based platform (easy):
BeLive.TV ($12–20/month)

Application for Mac/Windows (easy):
ECamm Live ($40)

The quick recap of tools:
The easiest way to go live is on your smartphone.
If you want to go live on your laptop or desktop and produce professional Facebook Lives like a TV studio, you should look into Wirecast or the open-source alternative OBS studio.

If you want to look professional and possibly have guests or share your screen, but want it to be as easy as logging into a web application, then I recommend looking at BeliveTv for 12–20/month or my new favorite eCamm Live that will cost you a one time fee of $40.

Please note: If doing Facebook Live from a computer, you will also want to hook up at least a high-definition webcam and use a good microphone and all of the programs mentioned make it really easy to sync with your cameras and audio gear.

Types of Facebook Live Shows are there?

What type of content should you be creating if you are a personal brand, podcaster, online or small business?

There are no rules and you should always try to create content that aligns with your brand and connects with your target audience or if you have no audience yet, it should be entertaining, interesting or informative or a combination of all three.

Sample Ideas:

Q&A sessions (aka Ask Mike Murphy)
Gather questions in advance on other social channels
While waiting for questions, explain the topics and what you are looking for
Schedule on a consistent time schedule

Bring People Along:
Going to Podfest or Podcast Movement or a Social Media Conference? Go live
Or a sporting event, concert, parade
Or any live event you are interested in
Bring people along and provide commentary

Vlog Style/BTS
Bring people live while you workout if you are in health space
Realtors can take people along on their open houses or how they prepare to go show houses. Explain your process
Podcasters can show them setting up a recording
Designers & artists and writers can show the tools they use to write and organize and what their desk looks like to inspire them to create.
Video makers can explain their lights and green screen and, camera setups
Unboxing tech and gear
Going on a trip, go live from the road or at the airport
Walk through how you created your most recent YouTube or Instagram post, etc

Create a Live Show
As Gary Vee says all the time, brands and businesses need to act like media companies.
Start your own live show or interview show or talk show and make the rules.
Have a co-host and go live once a week
Do daily news updates
Do weekly book or podcast or tech reviews
Spotlight members of your community
Do a live coaching calls
Do graphic design, video editing, audio tutorials.

Bonus Tip: Turn your Facebook Live Shows into a podcast when they are finished. This takes a little extra work, but you have the recording of the video, so all you need to do is strip the audio, clean it up and convert it to a podcast and be sure to post the video on YouTube and spread clips around your social channels.

Q&A Session with Ross Brand of LivestreamUniverse.com.

Is Facebook Live beginner friendly?
Can anyone do it or do you need to have broadcast experience to be successful at. And here is what he had to say:

How do you manage a livestream?
What do you do if nobody shows up when you go live
How do you get people to interact and engage with a livestream?

Is Facebook Live a trend?
I s there a future to livestreaming on Facebook?

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The Twitter Show

The Twitter Show

Ep126: The Twitter Show

Today is a part 2 of a 3-part special social media series where I get expert advice from live-streamer Ross Brand about how to use LinkedIn, Twitter & Facebook live for content creators, personal brands and online businesses.

Part 2 of 3 Social Media Mini-Series

Special Guest:
Ross Brand from LivestreamUniverse.com

Episode Summary:

What is Twitter?
How does it work?

1.Is Twitter still relevant for content creators and personal brands in 2018 and if so, why?

2. Do you recommend sharing content from all other social media channels and is there any best practices to follow?

3. Can you explain the etiquette of liking posts, retweeting and sharing tweets?

Episode 125: LinkedIn
Episode 126: Twitter
Episode 127: Facebook Live

Special Guest Expert:

Ross Brand from LivestreamUniverse.com

 

Ross Brand

About Ross:
Ross Brand is a pioneer in the live-streaming field as both a prolific content creator and thought-leader exploring the different ways to leverage live video to grow your business or brand. Ross made the successful transition from terrestrial radio to live streaming, founding LivestreamUniverse.com to empower other live video creators by showcasing their content through updates and shows. “There is no greater evangelist for livestreaming than Ross Brand,” said Jon Burk of Roker Media. Named the world’s number 1 livestreaming expert to follow on social media by Klout and selected as one of “5 live video experts to follow” by Switcher Studio, Ross has been a featured speaker at Summit Live, Summit on Content Marketing and New York University’s Division of Programs in Business.

 

Episode 126:

What is Twittter exactly?
Twitter is an online news and social networking service where users post and interact with messages, known as “tweets.”

It is called a micro-blog because people post short content.

Twitter changed from 140 character limit to 280 characters in November 2017.

You can post text, photos, videos, gifs, and even do live video on Twitter which is really popular in newsbreaking events such as during hurricanes, etc. stuff or design resources and just skim to see what’s going on.

Twitter Tip #1: When traveling, use Twitter to contact airlines if plane is canceled or you need to re-book or get on the standby list. Twitter customer service of airlines is easy and effective.

Bonus Tip #2: If you are in the service business, use Twitter as to connect with customers. Social media customer service is real and expected in 2018.

The story of Twitter

Twitter has been around since 2006 and was founded by some Jack Dorsey (also the founder of Square),
Noah Glass
Biz Stone
Ev Williams (founder of Medium.com)

Twitter Fundamentals

You can follow anyone on Twitter.
You must be followed by a user in order to send someone a direct message on Twitter.
Each post of 280 characters or less is called a Tweet.
The @ symbol is for mentions to direct a tweet at someone specifically
Hashtags = # and are used for topics
You can like someone’s Tweet by pressing the heart or you can re-tweet a Tweet and share it with your audience which is a greate way to get exposure.
The Twitter logo bird is named Larry.

The Numbers

Twitter has approximately 350 million users
Over 500 million tweets go out per day
80% of Twitter users are on mobile devices
80% of Twitter accounts are overseas
56% of users make over 56K per year
Despite financial uncertainties, Twitter is valued at over 16Billion.
More than 100 million tweets contain Animate Gifs.
Katy Perry has been in the #1 position for a few years with the most followers on Twitter with over 108 million.
Justin Bieber is a close 2nd with over 100 million
Barack Obama is 3rd and the current president is #20 on the list with 47 million followers

Q&A Session with Ross Brand

Is Twitter still relevant for content creators and personal brands in 2018 and if so, why? And here is what how he responded:

Do you recommend sharing content from all other social media channels and is there any best practices to follow?

Can you explain the etiquette of liking posts, retweeting and sharing tweets?

Twitter Power Tips:

To promote your podcast and other content:
Tweet out the4–5 times per day with a link to my podcast and/or website.

Repeat this for 3–4 days and do less and less each day.

Tool to Schedule & Send Tweets:
Buffer

And the Grand Finale Bonus Tip:
Use Video Replies @
Make someone’s day and record a short video thanking someone and send it as a direct message to show you care #nicetouch

Follow Ross Brand on Twitter:
@Irossbrand

Follow Mike on Twitter:
@mikeunplugged

LISTEN TO PAST EPISODES

HOUSEKEEPING

Subscribe To Podcast

Leave a ratings & review (if you already did, thanks)

Buy My New eBook (How To Podcast on Wordpress.com)

Ask Mike Anything

Music: Life of Riley & Wallpaper (incompetech.com)