Today is a part 1 of a 3-part special social media series where I get expert advice from live-streamer Ross Brand about how to use LinkedIn, Twitter & Facebook live for content creators, personal brands and online businesses.
Ross Brand is a pioneer in the live-streaming field as both a prolific content creator and thought-leader exploring the different ways to leverage live video to grow your business or brand. Ross made the successful transition from terrestrial radio to live streaming, founding LivestreamUniverse.com to empower other live video creators by showcasing their content through updates and shows. “There is no greater evangelist for livestreaming than Ross Brand,” said Jon Burk of Roker Media. Named the world’s number 1 livestreaming expert to follow on social media by Klout and selected as one of “5 live video experts to follow” by Switcher Studio, Ross has been a featured speaker at Summit Live, Summit on Content Marketing and New York University’s Division of Programs in Business.
LinkedIn is a business and employee-oriented social media networking website located in Silicon Valley geared toward professionals and those looking for jobs or business connections. Users create profiles that serve as resumes or bios and the goal is to add people to your network and have people add you to make connections and build a professional community your area of interest.
It was founded by Reid Hoffman in 2002 and launched in 2003
Reid Hoffman quote I like:
“If you aren’t embarrassed by the first version of your product, you shipped too late.” …
Resonating with one of my favorites, Done is better than perfect. Just start and put it out there. It does not have to be perfect to move forward
Facts about LinkedIn
LinkedIn bought my favorite educational site, Lynda.com in 2015 for 1.5 Billion and soon after
Microsoft paid $26.2 billion to buy LinkedIn in 2016
There are 530 million users on LinkedIn
70% of LinkedIn users are from Outside of Us.
40 million students and recent college graduates on LinkedIn.
There are 57% of male users and 44% female users on LinkedIn.
41% of millionaires use LinkedIn.
The average CEO has 930 connections.
There are 5.5 million accountants on LinkedIn.
13% of Millennials (15–34 Years old) use LinkedIn.
44% of Linked users earn more than $75,000 in a year.
LinkedIn now has 3 million active job listings on the platform.
Profiles with professional headshots get 14 times more profile views and profiles with photos will get 36 times more messages
The most overused profile word continues to be “Motivated” – which also topped 2014 and 2015.
Summary of LinkedIn:
The social media channel for professionals, executives, CEOs, college students looking for careers.
Questions I Asked Ross:
Why should creators and creatives like myself should use Linked In ins 2018:
Ross: Because LinkedIn is changing to more of a content creator platform with the addition of video and not a lot of creatives are using it this way so it may be easier to get noticed.
What is the first thing they should focus on?
Ross: Your profile area is extremely important and is where you should put your focus at the beginning or if you are trying to update your account
Content Strategy: What type of content should I be putting on LinkedIn and how often?
Ross: Put your best stuff related to your niche or industry and only post once/day.
A big big thank you to Ross Brand from LivestreamUniverse.com for sharing his insights and knowledge on LinkedIn.
Today I take you behind the scenes of The Mike Murphy 90-day Health & Wellness Project I am working on.
Introduction to the 2018 Health & Wellness Project
An overview of the project
My personal goals at the start of the project
My business goals for my client
My content strategy and approach
The tools and resources used to document the project
To keep the body in good health is a duty otherwise we shall not be able to keep our mind strong and clear.
There is no doubt in my mind that the secret to success in business and happiness in life is health. Both physically and mentally.
Don’t you feel good when you are lean or lose a few pounds or your nagging back stops hurting for a minute or you take a vacation and free your mind from the constant social media dings or work-related stress?
Yet, it seems like we are taught from the first day of school straight through college that working hard and getting good grades takes priority over gym class and feeding our creativity with art and music. I think a balance of both is a winning combination.
My Current State of Health:
In summary: I think I am in pretty good shape mentally and physically for a 48-year old but I want to be better.
I have back issues due to a lifetime of bad posture and when my back acts up. I sometimes have trouble breathing and I don’t like that feeling at all.
My exercise routine:
I ride my bike every morning and afternoon for a total of 15–20 miles per day and I try to get in at least 5 miles of walking in every day. I eat healthy mostly because I like healthy and light food and cannot remember the last time I had fast food or anything deep-fried.
I see myself as more of a laid-back exerciser and health-conscious person and I am often in pain with my back or headaches and the stomach area is getting pretty soft and I feel stressed even though I am a master at ignoring it.
Here’s the deal:
I am a fixer and I am relentless at getting better at everything I do for my business and in life. I am on this journey to be create a life that not only brings me financial freedom but more importantly I want to be happy and enjoy life on my terms.
There is no doubt in my mind if I elevate my physical and mental health to an optimal state and continue strengthening my content creation and education skills, I will be a force to reckon with and in my eyes, unstoppable.
People are naturally attracted to confidence and want to do business with others who have positive energy and a skip in their step and that’s what being in good physical and mental health brings. I want more of that, don’t you?
“A journey of a thousand miles begins with a single step” – Lao Tzu
The 2018 Mike Murphy Health & Wellness Project
I have been consulting and helping a local indoor cycling/spinning studio (Cycle Guroo in Naples, FL) with their content marketing strategy and social media presence to generate more local business and promote their brand as the best place in town to improve physical and mental health through exercise, empowerment, confidence and positive vibes.
What is Spinning?
A spin class is a high intensity cycling workout that generally takes place on a stationary bike with a tension wheel to add or take away tension to simulate hills.
There is loud music and dark with colored lights making you feel like you are at a concert or rollerskating rink and the instructor is at the front of the class yelling out directions and trying to keep people positive and motivated.
I came up with the idea that I would begin an exercise program at the studio and capture it all from start to finish and share the content and ideas for how to use the content to up their online presence and bring more clients through the door. I have never tried spinning and quite honestly was a little nervous as high-intensity/cardio workouts has never seemed too fun for me (aka brutal).
The project is for 90-days and ends on April 15, 2018. In that period, I will document the experience and transformation in audio, video and text format and share the journey online on my social media channels such as Instagram Stories and in this podcast and eventually on YouTube and in livestreams.
The content I create will simultaneously promote my personal brand and serve as a case study and proof of transformation for the cycling studio to target prospective clients who want to get in better shape physically or mentally or find balance in their busy working and family life.
My personal goals:
Develop a solid Early morning routine to make me more productive all day.
Positive mindset, happiness, feeling good
Leaner and stronger upper body
Less pain in back
Natural high Energy and focus
Stronger personal brand as a result of inspiring and encouraging others to be the best they can be at their craft and in their personal life.
My goals for the client:
Win-win is very important for me. I want them to feel like they got value from this project. Also, to help them
Generate local buzz and increase clients.
Help them bring a spotlight to the characteristics that make them different such as high energy and positivity.
I want to show them simple and innovative ways to create and distribute content to give their current and prospective clients the best experience possible by educating their clients and website visitors on the benefits of taking classes at their studio.
Up their online game basically.
My content strategy and approach
The simpler the better so I would not lose momentum or interest.
My strategy is to capture video everyday I go to class and take my Instagram Stories viewers along with me and use the video footage to create small clips that I will share on Instagram & Facebook.
Create good written content for Medium.com and Facebook that will serve as inspirational and motivational content.
The strategy for the client is to trust my instincts and gut as I normally do and help them by giving my unique observation and perspective of ways they can create content to solve problems or to get people excited or motivated.
For example, I observed 2 people who came in and said they got lost and I was told this happens all the time. I suggested the studio brainstorm a list of 100 things that seem so simple and obvious to them, but may not to a first timer or someone who may be too shy to ask silly questions and to create Q&As and do livestreams covering the basics of the business. Hours, location, what kind of shoes should they wear, do they need to bring a water bottle, can they buy things…The basics and fundamentals are really powerful marketing tools and I pay attention to the details, so my strategy is to make them aware of the un-obvious things that make good and helpful content.
So my main strategy is to capture each day in little bits of video footage and written word and create mini pieces of content along the way that I will cross-promote when it makes sense or provide guidance and insight as I see fit.
The road to happiness and success is not possible without being physically and mentally strong and all it takes is making the effort to show up and start.
If I elevate my physical and mental health, my clients and my work will reap the benefits too. It’s all connected and nothing is guaranteed or owed to us just because we work hard.
You have to want it really bad and make it happen anyway you can.
I recognized that I was letting work take priority of my health and I saw the future me being really stressed and working harder on making videos and trying to generate business and letting my exercise and health suffer in the process. I knew I had to put the brakes on.
Workmode is required for all of us, but it will all be for nought if you do not put the most effort into your health and well-being.
To Be Continued…
Today’s episode is to be continued as I do not know how the story ends, but now you know how it started.
Is there something you really want to do or an aspect of your life you know needs improvement but you keep putting it off? Have you been thinking of starting a podcast or blog or YouTube channel for a long time but just can’t get up the nerves or maybe you think it will be too much work? Are you in debt or not happy in your job or overweight or feeling stressed or angry? Are you sick all the time or in pain or just not 100%?
The smallest move can motivate you and before you know it, your months into something and so happy you did. If you want to start a podcast, don’t think of all the steps, maybe design the cover art or buy a domain name or put up a website. Don’t put stress or pressure on yourself or feel like you need to prove anything to anyone. If there is something you really want or need to do to improve your situation, you have no choice but to just put one foot forward and you will be amazed at how fast before you reap the benefits no matter how big or small. Take care of yourself first and everyone wins. Stop making excuses, there is no do-over.
Four months in traction and a full body cast
Hearing the Grateful Dead for the first time
A curious and creative mind are major components of my story and who I am.
Today I write my own Wikipedia page and share my background and story with you.
Episode 123 is about personal branding and going behind the scenes and is the facts and some highlights and turning points. My history, profile and resume all rolled into one. My baseball card.
What is the purpose of today’s Episode 123?
Today is about taking action and putting one foot forward.
In January of 2017, I promised I would write a book by the end of the year. I failed.
**Today in Episode 123, I start my book: **
One Man Band: Create the Life You Want with the introduction of who I am and the paths I took to get here.
My name is Mike Murphy, I am a one man band. I am creating the life I want and this book is my step by step blueprint that I hope will teach, inspire and motivate others to create the life they want.
Requirements to create the life you want:
You have to start and hard work.
Core Principles of the Book:
Learning: Feed your brain and stay sharp. Creating: Find your voice and uniqueness by doing and practicing things that interest and excite you and then get really good at them. Move Forward: You only lose what you cling to (Buddha)…Stop dwelling on the past and focus on the good things ahead.
My origin story:
I was born in Syracuse, NY in November of 1969. Scorpio.
I was the baby of the family with an older brother and sister.
My father spends the winters here in Florida
My mother died in 2006 and that sucked.
Early School Days:
I hated Duck Duck Goose in school because I was shy and and I didn’t like how it put people on the spot. I tend to protect the underdogs.
In the 4th grade I won the best all around student and I would have done anything to be absent on that day than to have to walk down an aisle in front of the whole school.
I do not like attention or praise all that much.
You know that ad, Wanna Get Away….that was me anytime nice things were said about me or when people do really nice things for me.
A Surprise birthday party would be my worst nightmare still.
I have a hard time receiving gifts.
I like the tradition of Hobbits who gave rather than received gifts on their birthday.
I’m getting much better.
Pulling from Opposite Sides:
I do not like all eyes on me, yet I just recorded a podcast and write a chapter all about me.
Starting this podcast and putting myself out there in videos for the world was not in my comfort zone by any means, but I knew I had to do it if I wanted to achieve what I want.
What I ultimately want is happiness and freedom to do what I want and make a living doing it.
I have a not—always-so-obvious confidence about myself and my shyness is not about insecurity or fear. I actually credit Gary Vaynerchuk for helping me understand the concept of push and pull and drawing from opposite sides as I have done this my whole life but could never describe or understand it.
I am a lone wolf and introvert, yet I get along with everyone and have been in the service industry my whole life. I am shy and do not want to be in the spotlight, but I love to teach and have always been more of a leader than follower. I can pull from opposite extremes effortlessly and I always saw this as somewhat hypocritical, but now I see it as a superpower.
Adaptability and flexibility are strengths of mine.
I pride myself on being nimble and swift and much like a raft on the river, I always try to follow the bubble line and take the smoothest route possible. I do not like conflict and seek harmony.
There are so many reasons why I could fail at running my own business, but fear of being knocked down or held back by anything or anyone will not be one of them.
Turning points in my life:
I broke my femur when I was 13.
I was in traction in the hospital for 6 weeks.
I was in a full body cast for 8 weeks.
I was in therapy for a year.
My dream of being in the NBA were over (probably not related to my ski accident)
I loved music.
I discovered the Grateful Dead.
I traveled to shows all over the country.
There are very few things that have impacted me as powerfully and positively as the experiences I have had and shared with others and places I have traveled because of this band and I am a better person because of it. I learned the value of travel and adventure and being resourceful and how to treat others with kindness and respect.
Looking back I have no idea how I pulled it off as I never seemed to have any money, but nothing seemed impossible for me and I still have that mentality. I have no idea what is going to happen with my online business, but I know that I will be alright and figure something out no matter what happens.
I owe much of this to the good old Grateful Dead and their relentless mantra of always carving their own path. It’s why I see myself as a one man band and why I love the Nietzche quote:
“And those who were seen dancing were thought to be insane by those who could not hear the music” I’ve always marched to the beat of my own drum and still do.
I went to college at the University of Massachusetts-Amherst and graduated in 4 years with an English Degree cum laude.
I have always pushed myself to work hard and be disciplined. That may explain to some of you why I have created content every day for over 2 years without missing one day. I don’t cut myself much slack.
I have lived in Portland Oregon, Missoula, Montana, Canterbury NH, Durango and Denver Colorado and now Naples, FL. My mother told me that
My attention and excitement lasts about 5–7 years and then I need to move on to move on to the next thing calling me and give it a go. It’s true. I have a curious mind and I refuse to settle in mediocrity or boredom. So when I feel stagnant or uninspired, I adapt and make a change. I’m doing it right now and creating the life I want.
I now rent a small cottage in Naples, FL two blocks from the beach and I do not own a car or a suit and tie. I moved to Naples Florida to help build up a photography studio and it was one of the best decisions of my life because I spent every day learning about tech and design and business and all the things I love to do and now I am trying to make a living sharing my knowledge and helping others along the way. I work hard and I do not have a clue what is in store for me, but I am giving it my all.
In Episode #122:
I will share my 2018 Roadmap to keep me on track this year.
What is my mantra or theme for 2018?
What are my priorities for Mike Murphy LLC in 2018?
What type of content will l be creating and how often?
“If you don’t know where you are going, any road will get you there.”
-Lewis Carroll, Alice in Wonderland
It was paraphrased form a dialogue between Alice & the Cheshire Cat:
Alice: ”Would you tell me, please, which way I ought to go from here?“ Cheshire Cat: ”That depends a good deal on where you want to get to,” said the Cat. Alice: ”I don’t much care where—“ Cheshire Cat: ”Then it doesn’t matter which way you go,“ Alice: ”—so long as I get SOMEWHERE,” Cheshire Cat: “Oh, you’re sure to do that,”…”if you only walk long enough.”
I love simple life lessons like this from Alice in Wonderland, but this is one of the reasons I do this episode each year. Creating a roadmap forces me to think about my objectives and aspirations in detail and makes achieving some of them a reality by putting a plan in place. The roadmap points me in the right direction and I know I’ll steer off course at times, but it gives me clarity in understanding the general direction I want to get to.
My Mantra & Theme for 2018:
2017 was all about simplicity and reducing physical and mental clutter and that will not change, which is still in full effect.
2018 is fundamentals and storytelling.
Who am I?
What am I doing?
Why am I doing it?
How am I doing it.
I am creating a blueprint or template of my journey that will help me achieve my big-picture goals while helping others create the life they want through the content I create.
I love helping people, but I finally realize that in order for me to do that, I have to take care of myself first and be my main priority and I have not always done that so well.
Why storytelling as a theme for 2018?
People trust and buy from brands that have an origin or back-story they like or can relate to and I know that sharing my story will help me clarify my intentions and purpose and hopefully resonate with others who will be motivated and inspired because of something I shared. That sounds pretty good to me.
My name is Mike Murphy, I am a one man band and I help people figure things by teaching the tools you need to know so you can move forward in business in life.
I use the catch-phrase Create the Life You Want because that is exactly what I am doing. 2018 is sharing the blueprint for my story.
The 2018 Mike Murphy LLC Roadmap:
Priority #1: Murphy Concierge (Generating Income)
Same as last year. My side hustle Murphy Concierge, that I created at the end of 2017 has started off strong and will be my business focus for 2018 because I love it so much and it has the potential to pay my bills and give me some breathing room.
Murphy Concierge makes me think of the famous Confucius quote:
“Choose a job you love, and you will never have to work a day in your life.”
It’s that good, so Murphy Concierge will grow in 2018.
Priority #2: Tutorials & Classes:
Teaching and creating educational content is the core of my personal brand, so this will be a priority in every roadmap, but in 2018 I want to create with more intention and focus than I did in 2017.
I pride myself on creating daily content. It pushes me creatively and quite honestly I do it because it differentiates me from others. It is not easy creating videos 365 days per year and this is all part of my big story. I want to be recognized as pushing the envelope and not being average or like everyone else. I believe I can outwork most anyone, but working smarter is a much better plan of attack.
My game-plan is to teach for the beginner mind and bundle my tutorials into fundamental packages or classes that I can sell. I hate to cook, but I see my tutorials as recipes and I want to create cookbooks that people can use to create things for their businesses and brands.
Priority #3: The One Man Band Book:
My plan was to write it in 2017 and I came up short. I’m gonna try again in 2018. This podcast is going to play a vital role in writing this book and I hope to share chapters or the entire thing in audio form as episodes if the response is good and it translates well, but all I can say is I plan to experiment a little and shake things up, but I have no idea how it will pan out. If I do not think it is good content for you, then I will not do it and if I get positive feedback then I will do more. Fundamentals and basics.
Priority 3.5 Writing:
The book is the big goal, but Priority #3 of writing is more than the book. I really do not love the act of writing because it is really hard on me mentally, but it is one of my strengths and I tend to ignore it, but in 2018, I want to embrace it a little more and repurpose my already existing content into articles for my online portfolio. I write a lot everyday. Every tutorial, post and podcast is a lot of writing. My goal is to tighten up the packaging and message. Fundamentals and story. Writing is the foundation of all content and it is one of my superpowers whether I want to admit it or not, so I must flex that muscle some more as that is usually where the magic happens.
Priority 4: Ask Mike Murphy:
I thrive on the Q&A and I think it will take my authority and personal brand building to another level. So, Ask Mike Murphy is something I want to incorporate into the mix.
Priority 5: YouTube:
I want to find my groove and grow a community on YouTube and is one of the reasons I want to work on the fundamentals and storytelling aspects of my content and continue to try and generate income through Adsense and doing product mentions with Amazon Affiliate links.
Priority 6: Health & Wellness:
I want to be in really good shape mentally and physically as I believe that to be the most important piece of the whole entrepreneurial and life puzzle. In everything I am doing and teaching, being happy and healthy are probably the things that are heaviest on my mind and I think what most people want in some form or another. One of my priorities is to create more content around the role of health and wellness in my journey and to document more of my routines and to up my wellness game because I know it is vital for my success and it is a great way to connect and inspire people . When I feel good about myself, everything around me changes. People seem nicer to me, opportunities magically appear and life just seems good. Who doesn’t want more of that. I do, so I am listing it as a priority.
My mantra or theme for 2018 is fundamentals and storytelling.
Getting back to the basics in my tutorials and classes I plan on making and telling my story of who I am, what I am doing, why I am working so hard and how I am creating content and the tools and resources I use to move the bus forward.
My priorities or focus areas for 2018: Murphy Concierge as my main source of income
Creating more focused and quality tutorials
Creating bite-sized classes of step-by-step processes.
Writing the One Man Band Book one chapter at a time and sharing the process and possibly entire chapters on the podcast
Writing and repurposing content and distributing as articles
Ask Mike Anything livestreams on Facebook & YouTube
Building my YouTube Channel
Health and Wellness.
This seems like a big list and it is. But, everything is connected as I see it and it is my ultimate goal to create a content machine that is nearly automatic and flows. Murphy Concierge is solving problems and those problems become content for tutorials and those tutorials get bundled into packages, and my process and routines get documented in articles and videos to inspire and motivate me and others and people want to know how I do everything and stay so healthy and positive so I do weekly Ask Mike Anythings where I build a community and grow my brand. Something like that. And of course before I do any of these things, I wake up early after a good night’s sleep to write my book, exercise and eat a healthy meal. All doable and a pretty good plan if I do say so myself.
The Content Schedule for 2018:
What will I be creating and how often?
My plan is to create less content in 2018
Podcast & Newsletter will still be 1 per week. Tutorials & Quick Tips: 3 per week Medium.com articles: 2 per week. Instagram, Facebook, Linked In: 5 days per week Instagram Stories: 7 days per week Live Stream: 1 times per week
Products: Step by Step bundled class: 2 for sale by the end of year Book: 1 book in draft form by July 2018 Merch: 1 Signature T-shirt