The 2017 Show

The 2017 Show

EP121: THE 2017 SHOW

Today is a reflection show as I look back at 2017 and how I did with the 2017 Roadmap I created in Episode 70 back in January of 2017. Today’s episode will include: My 5 Favorite episodes from 2017 and why. Overview and Goals of the 2017 Roadmap Show The results or report card for Mike Murphy LLC.

My 5 Favorite Episodes of 2017:

The Personal Brand Shows: (EP82 & 83) I thought were thorough and had some good information. I worked hard on those. The Simplify Show (EP91) 2017 was the year of de-cluttering my mind and space and I got a lot of feedback from people sharing they want to clean up their space and get a grip on stuff. I liked this show. The Dead Show (EP95) was about my trip to Boston and talking about my favorite band is always easy and fun for me. The Irma Show (EP106) Storytelling is not something I have ever thought I was good at, but I enjoyed writing this show and it got a lot of positive feedback. The Self-Doubt Show (EP110) This was another storytelling episode and about some of my favorite memories on the river in Colorado. This one had a special meaning for me and was pleased with how it came out. Overall Podcast Reflections: I was happy with the quality of content. I struggled this year dedicating time to podcasting and coming up with topics. It’s not easy showing up week after week with other projects calling for attention. Hard work is a requirement to success, so I find a way to get it done. Overall I was proud of the content and think there was good stuff in every episode and that is all I care about.

The 2017 Roadmap Assessment:

Note: This podcast holds me accountable for a lot. I would not create a Roadmap or look back on the year without this podcast, so I am thankful for it as it really helps me to plan and re-align each year. This podcast was started in September of 2015 and the main goal of this podcast and creating content has always been to move me forward in business and life and inspire and motivate others along the way. A rising tide lifts all boats. Stopping to look in the mirror and do a quick gut check is well worth the time and that is what today’s episode 121 is all about, so let’s go and see how I did in 2017. And again, in next week’s episode 122, I’ll document where I want to steer the bus in 2018.

2017 Roadmap:

Part 1:Simplicity in physical stuff, mindset and business. My mantra and the theme I wanted to keep for 2017 was simplicity across the board. Clutter free. Intentional. Focus. Clarity. Less is more. My version of minimalism. My quote for 2017: “Take what you need and leave the rest” -The Band For Physical Stuff Simplicity: Selling gear and things on FB Marketplace and removing everything I do not use or need in my house and studio and my entire environment. I purged and sold off a lot and it really affected me in a positive way to have less clutter around. Grade: Pass For Mindset Simplicity: In the 2017 Roadmap, I used the Sanskrit word my Yoga teacher taught me, Santosha which translates to being totally satisfied and not desiring anything other than the fundamentals and doing one’s best. I scored well here too. I made a conscious effort to not beat myself up for things I did not do and to be proud of all that I have done. This is new territory for me and I can still push myself pretty hard, but I can tell you that positivity works. Good things happen when you feel good. The more I learn and create, the more confident I feel and I can tell you in 2017 I really paid almost no attention to what others were doing and felt as confident as ever in my path and had a very full steam ahead mentality. I did my thing with no regrets or apologies with 100% genuine intentions. It felt good. Grade: Pass. . For Business Simplicity & Focus: On The 2017 Roadmap: Priority 1. Generate steady income to replace my lagging computer and fill my travel fund and piggy bank to buy my van to travel around the world podcasting, teaching and creating content. Priority 2: To build up, my resource site about podcasting and Priority 3: To be a super-teacher and create tutorials and classes. Results: I did not pass with flying colors I struggled financially and did not build a travel and van fund. I did not get much accomplished on I did far exceed content goals of making tutorials. I started, which is my side hustle and starting off strong. Grade: Satisfactory (Needs improvement)

Part 2: The 2017 Roadmap

Video Priorities: Increase Live-streaming, video editing and workflow, promo videos and motivational videos. I pushed myself hard creatively and with workload and I was proud of all I did. I made some good promo videos, my podcast videos are not easy, but I think they were good and I made some advertisement style animations and short videos for fun and to pump up my brand a little. I came up short with my live-streaming goals but did share a lot of sunsets with people on Facebook Grade: Pass Social Media Priorities: Instagram & Facebook & LinkedIn Still not a fan of LinkedIn but I tried by cleaning up my page and profile and making connections. I went strong on Insta & Facebook Grade: Pass Writing Priorities: Be Consistent writing on Grade: pass Write a Book: Grade: Skipped class

Part 3: The 2017 Roadmap Content Goals

What will I be creating and how often? How did I do in 2017? Goal: Podcast & Newsletter will still be 1 per week. Results: I have not missed one episode or newsletter mailing since I started in 2015. Goal: Tutorials & YouTube Posts up to 2 per week. Results: I crushed this number as I made 365 videos last year. I did not miss one day. Yikes. And yes, it was hard. Goal: Write Articles up to 2 per week. Results: I was consistent on Goal: Social Media Including Instagram 7 days per week Live Video on Insta or Facebook: 3 times per week Results: Never Missed a day on Insta or Facebook, but could improve on Live Video. I told a lot of Instagram Stories, so my Live Video game is ready. Goals: Classes on Skillshare: 4 Personal Class: 1 Book: 1 Results: Zero


The year of simplicity gets a passing grade from me. I have never worked harder in my life on my personal development, creativity and business goals. I did not have much financial success but I made major strides forward. My workspace is clean, I have less stuff, my iPhone only has apps I use. I stayed in my lane of creating content and helping people. I worked hard on my storytelling skills using Instagram Stories and in the podcast and I expect to ramp this up in 2018, but I will share my 2018 plan in the next episode 122.


I want to hear from you. Did this podcast help you in any way? Do you have any feedback for me? Is there anything you want me to teach or talk about in 2018? Please email me at: Send a Direct Message on: Instagram Facebook


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Music: Life of Riley & Wallpaper (

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Mike Murphy LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to As an Amazon Associate, I earn from qualifying purchases.

Listen To Past Episodes

The Podcasts Connect Show

The Podcasts Connect Show

Episode 120: The Podcasts Connect Show

Today is all about Apple Podcasts Connect & the brand new Podcasts Analytics that everybody has been waiting for. Happy Holidays! In Today’s Show: What is Podcasts Connect by Apple? What are Podcast Analytics? Part 1: looks at the features of Podcasts Connect to manage your podcast, launch a new podcast and resources to learn all about podcasting. Part 2: is an overview of the new Podcast Analytics which is a new feature located inside of Podcasts Connect

What is Podcasts Connect?

Podcasts Connect is a website/portal that was launched in 2016 where you can manage existing podcasts, launch new podcasts and view analytics and performance of your existing podcasts. It is also the home to Podcasts Analytics to view statistics and data on your podcasts and episodes. Side Note 1: Apple is not consistent with the name. You may see iTunes Connect or Podcasts Connect or Apple iTunes Connect, but they are all the same thing. Side Note 2 : Warning or Disclaimer When you first visit, do not mess with your RSS feed or the Mirror URL unless you absolutely know what you are doing. Always use caution with your RSS feed as that is how your listeners subscribe and get updated every time you release a new episode.

My Podcasts

Podcasts Connect

Podcasts Connect:

Manage, Validate & Submit Shows and Learn all about Podcasting. How To Access: Open up a web browser on computer and visit: Tip:To make a Bookmark in Chrome: Cmd+D to create a shortcut.

Part 1:Manage

Every podcast you have created both new and old will be in Podcasts Connect for you to Manage.If you do not have a podcast you should see RSS Feed with an empty text box. This will be for validating and submitting a new podcast which I will get into in just a bit. If you have a podcast you should see the cover art when you log in, so go ahead and Click on your Cover art to manage it. The Features: Check the status, Refresh your RSS Feed Update your URL Mirror URL Hide Podcast Delete Podcast Podcasts Connect Status & Refresh Feed: When your podcast is active and healthy you will see a green dot. If red, there is a problem to fix. Side Tip: You should be subscribed to your own podcast and Every time you publish a new episode check your pod-catcher on your devices and make sure it updates with your show and check on iTunes. If something feels wrong, go check your status and see if your status is green or what the problem is. ns are to familiarize yourself with some common Whenever you are having issues with your podcast or maybe you published an episode and it is not showing up in iTunes, sign in to Podcasts Connect and check the status. Refresh Feed: It is not usually necessary but if you made changes to your podcast metadata and it’s slow to update in iTunes, you can manually refresh your feed. You can also see when the last time Apple refreshed the feed which can be helpful to know when making modifications. Mirror URL: This is a permanent link to your RSS feed. If your listeners subscribe to your podcast via the mirror URL they are redirected to your RSS feed in the podcast app and iTunes so you can change the url without losing subscribers. Only use this is you know what you are doing with RSS feeds. Links at bottom of page: View in iTunes, so you can check out your podcast how it looks in the iTunes Store (always a good morale booster when feeling blue). Hide Podcast. Allows you to keep your podcast active but undiscoverable or unlisted in iTunes. Delete Podcast. Self-explanatory

Part 2:Resources & Help

This Library of Resources has FAQs,News, Videos, Guides all about podcasting. You can access the Resources in Podcasts Connect in the dropdown menu in the upper left under My Podcasts.   Resources & Help

Part 3: Validate & Submit

The third feature of Podcasts Connect is Validating & Submitting your podcast. These can be done at the same time and is the last step before you go live to the world with your podcast. You will follow the same process if you are brand new to podcasting or if you are adding another show to your existing podcasts. Look for the little Blue Plus Symbol in the upper left corner to add a new RSS Feed. When you are ready to launch your podcast, first, you copy the RSS to your clipboard (cmd+c), then login to Podcasts Connect, Click the Blue + or paste in the empty text box and hit Validate. If there are no errors you will get the green light. Fix any errors if you get them and the next step is to press submit right next to the Validate button and you are almost a podcaster. You will get an email right away that tells you iTunes received your podcast and will review it for quality and content and the next email you get in 24–48 hours usually will let you know you were approved and now listed in iTunes. Congratulations! ———

Part 4: Podcast Analytics

Available to podcasters in December of 2017 and found in the dropdown menu of Apple’s Definition or Description of Podcast Analytics: Podcast Analytics is a data visualization tool that gives you insight into how users are listening to your shows and episodes in Apple Podcasts. Insights of show and individual episodes over time   Podcast Analytics The Cheatsheet for Podcast Analytics: It is located in the dropdown menu in the upper left when you sign into Podcasts Connect. According to Apple, the data you see for your shows started on: 9/19/17, so episodes or shows before that date there will be no analytics. The Data: Apple started collecting data 9/19/17 so you will not get analytics for shows before that date. Apple is only collecting data from users using: iOS 11 or later iTunes 12.7 or later If your listeners are not on iOS 11 or Android, etc, their data is not included. Features of Analytics: There is a tab for Shows & One for Episode so you can get the big picture performance date and by episode: Unique Devices. Any iOS device using iOS 11 that played your podcast will be counted. If you listen on an iPhone and then switch to your iPad to finish listen to a podcast, that will count as two unique devices. Time Listened: The sum of how long users listened to your podcast. Time Per Device: The average time spent listening per device Date Picker: above the data if you want to see analytics from a specific time period Breakdown of Subscribers and Non-Subscribers Demographics: Top Countries by Devices Trends Area can be helpful if you have a bit of data to analyze. You can visually see listener patterns over time. For example, you can now see Total Time Listened and look at a graph that tells you at what exact part of the podcast people drop off or quit listening. Very powerful information for creators of podcasts and videos. Listener behavior and marketing go hand in hand. As a creative, if I see notice a trend in how people listen to my podcast or watch my videos, I can make changes to make better content. If you notice a lot of devices dropping off at the very beginning of your podcast, it might be because you don’t tell them what the podcast is about or maybe they do not like the sound of the intro music. The new Apple Analytics may be limited at the moment, but it’s a great step in the right direction and it is my guess there is more on the horizon in store for 2018. Wrap Up Notes: Sign in with your Apple ID & Password Manage your podcasts Learn how to create a podcast and more Launch a new show And study the numbers to make sure you are creating podcasts people want to hear.


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Music: Life of Riley & Wallpaper (

Amazon/Affiliate Disclosure:
Mike Murphy LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to As an Amazon Associate, I earn from qualifying purchases.

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The Podcast & Business Show

The Podcast & Business Show

Ep 119: The Podcast & Business Show

Podcasting is on the rise and today I am going to give you 5 reasons why your business should consider launching a podcast in 2018. Who is this episode for?: Today’s show will benefit anyone who has a business, but will be especially helpful for brick and mortar and more traditional small businesses who are looking for ways to increase local business and sales and to ramp up their online presence.

5 reasons for businesses to start a podcast in 2018:

Advertising & Sales Authority Building Client Relations & Community Building Content Marketing Revenue Stream

5 reasons for businesses to start a podcast in 2018:

Advertising & Sales Authority Building Client Relations & Community Building Content Marketing Revenue Stream


There are many benefits and upsides to podcasting, but podcasting is hard work. It sounds fun and easy in all of the articles, but it can be very difficult to produce an ongoing podcast. It is more just pressing record on your iPhone and pressing upload. It takes more than buying a $50 USB microphone and a $15 hosting account.

Once you start a podcast, it will be on your brain 24/7 of what the next show should be about. If you run a business, you have to be very realistic about time management.

Podcasting takes preparation, planning, learning of tech skills, social media management and engagement.

You already know running a business is hard work, but worth it. Podcasting is the same way.

Innovation is more important than ever for small and local businesses, and podcasting one really powerful option to connect with your clients, stand out among your competition and become an industry leader and expert.

Secret to Podcasting:

People start listening to a podcast because they are interested in the topic or someone tells them to check it out. They subscribe and keep coming back because of the host and because the podcast is useful (educating/informative), entertaining (fun) and/or it improves their life (makes them healthy, happy, saves them time, money…). Podcasting is an intimate medium. People feel like they know the host of their favorite podcasters. They are friends even though they have never met. They trust the podcaster because they show up week after week and give them good information.

Note: The podcaster must show up consistently to whatever schedule they commit to at the start. Listeners will schedule their morning routines or workouts or commutes around the podcast. If the podcaster breaks the chain of consistency by either skipping an episode or not delivering good content, the trust has been violated. It’s just like in the restaurant business: “you are only as good as your last meal” When you stop being consistent, you will lose the respect and trust of your audience no matter how great you were before.

A podcast for local businesses can build trust with clients and the community if it is consistent (schedule) and over-deliver on content (value).

5 Reasons To Start a Business Podcast in 2018

This is for any business, but I think local businesses would really benefit from a podcast to reach their clients and grow their business. This is for you if you are realtor, mortgage broker, financial consultant, restaurant or cafe, pet store owner, grocery market, plumber, electrician, landscaper, painter, designer, housecleaner…etc. etc.

1. Advertising & Sales.

Relevant form or advertising, marketing and promotion through storytelling, education and/or entertainment . It’s no longer about blasting zip codes with marketing materials hoping you win the numbers game. It’s about being where your customers are which in most cases is on their mobile device. One of the major reasons audio content and podcasting is on the rise is because people spend the most time on their mobile devices and podcasts and audiobooks are the best on mobile devices because people can multi-task but still consume great content.

Case Study: Realtors

Many realtors spend a lot of money every month on oversized flyers. They are often poorly designed with an outdated headshot, too many photos and busy typography. Honestly, the only reason I ever look at flyers in my mailbox is to check out and study the designs (some are well done). I know realtors who pay for website ads they do not understand and brings them almost no business, they buy ads in magazines, newspapers, and various outlets that bring little business, but it is how everyone in their office and industry does it. The mentality is all about numbers. Just put stuff in as many mailboxes as possible in the ‘good’ neighborhoods or zip codes and law of averages will play out and you will get a call.

Be Different & Start a Podcast. The topic can be anything you want so long as you make it for your ideal clients or listeners and for the community. Give them a reason to listen (entertaining, educating or it saves them time or money). Be the local expert in real estate while building a network of people who trust you. What do you talk about when you drive around checking out properties? What does every new buyer ask you? What are the inside secrets to buying or selling a house?

Sample Realtor Podcast Ideas: 

  1. Daily News Update: You are a realtor or mortgage broker and you have a daily podcast for 5–10 minutes where you give the weather report, local events for the week, activities for kids and parents, your favorite new lunch spot or green juice recipe, your new exercise and diet routine that is really working for a busy professional.
  2. Real Estate Podcast: Talk about the drop in mortgage rates or stock market or bitcoin news.How to sell your house. Tips for buying your first home. Best schools in your town. Interview other mortgage brokers, bankers, local business owners, superintendents of schools. Represent your town and community in a positive way and educate people about your area of expertise and your area. Answer the questions everybody has to save them time and over-deliver on information and value and you will stand apart from everybody.

Result of Podcast: Your name is at the top of the list whenever someone asks, do you know of a good realtor or mortgage person in town?

2. Authority Building.

This is kind of a know brainer. Podcast about a topic you know a lot about and you will be viewed as an industry expert and it will likely open up other opportunities for you and your business such as speaking gigs and collaborations, etc.

Case Study: Coffee Shops How do you stand out from the competition?

You are a local coffee shop in town competing with 3 Starbucks, 2 Dunkin’ Donuts and coffee options on every block. Coffee is coffee, right? Probably not to you. You probably are very passionate about the history and culture of roasting and coffee and know what makes good coffee good. Your average customer probably does not. Share your story of coffee.

Sample Coffee Shop Podcast Idea: What if you had a weekly podcast all about coffee. Tell the story of how you got into coffee and what inspired you to start your own coffee shop. What machines do you use and what is the art of making a great cup of coffee or cappuccino? How do you make those cool drawings on the milk? What are the different types of beans? Share your stories about coffee and the culture around it.Etc, etc. Do a live broadcast in the coffee shop and interview guests and spotlight VIP customers or promote the writers and entrepreneurs who come in everyday to work. The good vibes of coffee shops matters. Share the details and behind the scenes of running a coffee shop.

Result of Podcast: Your coffee shop is where locals go and bring out of town guests because this shop is passionate and knowledgeable about their product. With this weekly podcast, you are instantly becoming the expert in coffee in your community and building trust. I know that if I go to this coffee shop I am going to get a good cup of coffee and I feel a little more knowledgeable about a thing I like.

3. Client Relations & Community Building

Turn your clients into raging fans. Podcasts are an intimate medium and an effective way to put your clients and potential clients on a pedestal or to just give them information they need or want. Podcasting is like a direct one-to-one conversation with your clients and if you have something like a Facebook Group built around your podcast, you could build up quite a community and your business will be center stage.

Sample Client-Driven Podcast: What if your podcast had a weekly giveaway or maybe a client of the month segment or you used the podcast to answer frequently asked client questions. Write down every question you get on the phones or in emails or on social media and share them on the podcast along and this would really show that your business listened and cared about their clients. In return your clients feel special and more attached to your business and that is how a tribe or community is built. Podcasting can do this for any business and building an audience and community is perhaps the superpower of podcasts and in a noisy world, personal connection has never been more important in business.

Result of Podcast: Loyal clients who spread the word about your business.

4. Content Marketing.

You hear content is king all the time right, well there is a lot of truth to that. You may be the best photographer or restaurant in town, but when I ask Siri for a recommendation is your name going to come up on top? Content makes you relevant. Google rewards business and brands who create useful and relevant content and are going to put those who have active and engaging audiences on the top of search. People spend most of their time on their mobile devices and when they need to find a service they ask Siri or maybe check on maps or do a quick search in mobile safari and look at the top results listed by Google Maps.

They also spend a lot of time on Facebook & Instagram & Twitter, etc. If you create relevant content your business will be seen and be fresh in mind the next time someone is looking for what you offer. Content is how you get the attention of your clients and potential clients.

Content Marketing is about building relationships, earning trust and providing useful information or value. Podcasts do all of those things really well and it is content that can be repurposed in many different ways.

Podcast Workflow for Content Marketing: Starting a podcast for your business creates audio content that is distributed in iTunes and all of the major directories that are discoverable. Then you take the audio content and convert to text for your blog posts, Medium articles and Facebook posts. Then you post your podcast link and show notes on LinkedIn for industry notoriety and of course post a teaser on Instagram with proper hashtags so you show up in search results.

One podcast episode adds a lot of relevancy and your content is marketing for you. Content Marketing is hard work, but you need to pay attention to how people are searching and discovering businesses and be there.

Result of Podcast: Google SEO Love(search engine optimization) & discovery.

5. Income (Revenue Generator)

It is never a good idea to start a podcast expecting to make money from it, but you can make money with sponsors, affiliate partnerships and direct sales form products and services you offer. Introducing a podcast to your business strategy has a very real potential to increase sales and revenue across the board.

There are many ways a podcast can generate revenue for your business and not all are direct, but a podcast has a lot of potential for increasing sales and revenue for your business. I should note that starting a podcast for the sole purpose of making money is probably not a good strategy as it will take time to build an audience and you need to first establish trust. People will not listen if your podcast is simply a sales platform, but they will buy from you if you over-deliver on value and entertainment and genuinely care about them.

Some of the obvious ways to generate revenue from a business podcast are:

Sponsorships. If you start a podcast for your business that has a decent size audience, your vendors will want to advertise with you and get in front of your listeners and pay you to mention them in a 30-second ad.

Affiliates. Partnering with other creators or Amazon Associate program could bring in revenue for businesses that recommend products or tools in their podcast. Let’s say you own a dog walking business or even pet store and you share your favorite dog brushes and shampoos and food and toys. You could encourage people to come in your store to purchase and get a discount on grooming and also leave a link to Amazon which you would get commission on. Your listeners and clients are happy with all of the helpful tips and you generate some extra revenue. You know how I love the win-wins.

It does not have to be Amazon either. Many businesses have an affiliate or referral program, so if you recommend 3rd party products, be sure to inquire so you can get a commission at no additional cost to your clients or listeners.

Direct Sales. Your business podcast is your platform to do what you want. You can sell and promote your products on your podcast if it works. Share your promotions or product that is on special and revenue will increase. It’s all about serving your clients or listeners. If you think they will benefit from a product or service, share it on the podcast and give them a call to action of how they can take advantage of whatever it is.


Podcasting is hard work and not for every type of business, but is a great medium for those businesses who are ready to step up their online presence and looking to innovate and market outside the box.

Technology is changing quickly. Local businesses and retail shops are getting increasingly difficult to maintain and grow. Podcasting is one form of content that builds client trust and establishes your business as the authority in the industry. Podcasting can also directly or indirectly generate revenue and become an addition source of income.

Times they are a-changing. It is time for your business to look in the mirror and stop making excuses about technology and social media and how confusing or overwhelming everything is. If you do not ‘get’ Instagram or Instagram Stories and Facebook and and podcasting then you need to because your business needs to be relevant in order to survive. You need to be where your clients are and if you want to stand out and turn them into loyal fans and customers, you need to give them a reason.

Get in their ears and tell them how much you care about them and you will grow your business and tribe one listener at a time.


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Leave a ratings & review (if you already did, thanks)

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Music: Life of Riley & Wallpaper (

Amazon/Affiliate Disclosure:
Mike Murphy LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to As an Amazon Associate, I earn from qualifying purchases.

Listen To Past Episodes

The Instagram Story Show

The Instagram Story Show

Episode 118: The Instagram Story Show

Today is a behind the scenes episode as I share how and why I make Instagram Stories everyday.

Follow me on Instagram:

From the archives:
Episode 49 is a great introduction to Instagram Stories and how it differs from Snapchat and what the benefits are for podcasters and content creators, so you can go check out that episode if you are completely new to Instagram Stories.

Today’s Episode 118 will take a look at how I use Instagram stories one year after it’s launch in August 2016 and my process for creating daily stories.

In this episode:

What is my process and mindset for making Instagram Stories everyday?

Why do I use Instagram Stories?

How do I come up with topics, what makes a good story?

What tools or apps do I use to help me tell a more interesting story?

What is Instagram Stories?

Instagram Stories was launched in August of 2016 as a feature inside of the main Instagram app.

Instagram Stories is all done on smartphones only. You can now view Stories on a web browser, but Instagram & Stories is all done on the phone.

Instagram Stories is very similar to Snapchat and very much like daily vlogging only Stories expire after 24 hours.

Stories are always going.

Clips are up to 15 seconds long and they run in succession, so when somebody views your Instagram Stories in the 23 hour, they see your start to finish story so to speak and it’s up to you to tell your story.


Insta Stories keeps adding new features but the basics include:
Normal Photo
Stop Motion

You can add photos and videos from your Camera Roll.

Add text and fun filters and stickers
Go live solo or collaborate with a friend or contact and broadcast in real time and engage with chat..

To view Instagram Stories, if you are ever browsing the main feed of Instagram, just look up top and you will see a bunch of circles with rainbow colored strokes. If you tap on any profile picture with colored strokes, you will start watching that person’s Insta Story and it will jump from story to story.

Stories are public for the most part so you can watch your favorite celebrity or sports star and like vlogs.

Instagram Stories are usually raw and real day in the life type stories.

Stories has 300 million active users,
Snapchat has 177 million active users (most popular with under 25 year olds)

If you are building an online presence in anyway, I really encourage you to give Instagram Stories a shot.

Why Do I use Instagram Stories:

The backstory:
I started using Snapchat in the summer of 2016 and it was challenging and a little out of my comfort zone to say the least to walk around and put goofy filters on my face and talk to strangers about my day to day life.

I am building a long-term online business and personal brand and I know that video and live-streaming and connecting to people is the future of online business and you have to play if you want to win.

Because Snapchat & Instagram Stories disappear in 24 hours, there is not a lot of pressure because everyday is like a fresh start, so I look at it all as practicing my craft of making videos, learning to tell stories and figuring out what people want from me or what my strenghts are.

I have posted something on Instagram for over 2 years now and I have done the same on Instagram Stories for over a year.

I post to my story 7 days a week and some more than others, but it’s a part of my daily routine and quite honestly, it’s one of my biggest motivators and Instagram Stories keeps me on track.


My why for Instagram Stories is self-serving on many levels as I want to be great at creating online content and teaching people and Instagram

Stories holds me accountable.

It’s how I get better and share my progress and the behind the scenes of my business and brand building journey, so if I am not working hard and moving forward, then I have nothing valuable to contribute to Instagram Stories.

I am always on the clock and want to share my story, so of course I want it to be interesting and fun and motivating for others, so I have to show up everyday for real and put in the work and have fun because my Instagram Story is pushing me to be better at everything.

My why is a personal quest to be better at communicating and being comfortable on camera, learning the craft of telling stories to educate, motivate and inspire people and to build a community and learn to connect with people, because that does not come natural for me. To be clear, I do not have a giant Instagram following and I really pay no attention because I am just working hard at developing skills that I know are going to put me ahead of the pack in the future.

Instagram Stories has analytics and you can see who views your story.

I very rarely look so I don’t know if 1 or 20 people watch my stories.

In the accidental times I have swiped up, I know it is not a large amount of people

but I know if one person is finding value or inspiration, that’s all I need to keep showing up everyday and it’s also making me better at everything.

My process:

Instagram Stories has become part of my routine and while I do not script out a story or map out my day the way, but I am conscious of how the storytelling process which has a beginning, middle and ending, righ.

A good story always has some conflict.

Use Your Surroundings:

I start my Instagram Stories in the morning usually when I go on my morning bike ride or walk.

I live in sunny Naples, FL so a big part of my story is the scenery and beach vibe and I weave photos and videos into my stories to add interest and to practice creativity.

In order to build a brand and strong online presence as a content creator, you have to build up your creative toolbox.

Be creative with photos and videos and try new things.

It’s also important for me to share knowledge or things that I think will help people in some way or another.

I show up day after day and stay positive and let people know that it takes hard work to create the life you want.

Conflict is a major element to any good story and I share my struggles and ups and downs on my Instagram Stories and they are real.

Do I have enough time to write my podcast script and make 3 videos and finish a project that will generate some income for me.

I am sharing my narrative in a genuine manner, but I am scultpting my brand story as part of the process.

The anatomy of my Instagram Stories:

Wake up in the morning and do some work and then go on my morning walk and I usually take a photo of the beautiful Florida sunrise at the beach or of a nice palm tree and say good morning on my Story with text.

I start my stories in a peaceful tone and then I usually start with a personal good morning greeting and share some tech news or something intersting I learned or a tech tip that I found cool.

I then share my todo list for the day and it’s not to sound busy, but more to share my story and process for how I am trying to make it on my own as an online business and to not sugarcoat anything.

It is real stuff I’m sharing, but I have to tell it in 15 second clips so there is an art to it in some regards and it is the nature of storytelling.

I usually do a quick update in the mid-afternoon to break up my work day and touch base

In the late-afternoon:
My favorite time of the day for instagram stories is when I go on my afternoon bike ride and sunset mission.

I ride my old beach cruiser and tell stories on the road.

I’m genuinely enjoying myself and the scenery is beautiful to boot. It’s why I live where I do, because I enjoy the quality of life an beautiful surroundings, so I make that a big part of my Instagram and brand story.

And I rinse and repeat everyday, but I am always trying to sharpen my storytelling skills and always very aware of the person on the other side viewing my story.

I do not overthink sharing things and topics come out of what I am working on or what is fresh on my mind, but I also try to only share things that I think will somehow teach, entertain or give just a bit of inspiration or motivation to people who may need a nudge to go after their goals or take a chance on themselves.

That is why I show up everyday on Instagram Stories.

For the technical side of things:

I really encourage you to think outside the box and really try to push the boundaries of your stories.

Instagram Stories are vertical:
9:16 aspect ration
1080px X 1920 px

Tools I use:

Adobe Photoshop (graphics)
Adobe After Effects (animations)
Adobe Lightroom (camera/polish photos)
Hyperlapse (made by Boomerang)
IPhone camera (slo-mo)

Tools I recommend:
Adobe Spark

Make Interesting Stories

I’m always thinking of ways to add interest to my Instagram Stories and I encourage you to do the same. Learn, Create, Move Forward.

Creativity and storytelling is the future of online education, content creation, podcasting, blogging, personal branding and online business and Instagram Stories is a powerful tool to practice and connect and build a community.

So what is your story?

I would love to hear from you about your experience with Instagram Stories or if you have questions for me.

Does this topic interest you?

Follow me on Instagram @mikeunplugged



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Music: Life of Riley & Wallpaper (

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Mike Murphy LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to As an Amazon Associate, I earn from qualifying purchases.

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The Concierge Show

The Concierge Show

Episode 117: The Concierge Show

Today’s episode is a blueprint of how I started my new side hustle, Murphy Concierge. What is Murphy Concierge? Why did I start it? What steps did I take to get started? What tools and resources did I use? What are my goals for Murphy Concierge?   Who is this episode 117 for?: Today is for those of you looking to add a side hustle to your existing business or in addition to your full or part-time employment. What is a Side Hustle? The definition from Entrepreneur Magazine: A side hustle is a way to make some extra cash that allows you flexibility to pursue what you’re most interested in. It can also be your true passion – a chance to delve into fashion, travel or whatever it is you care about the most without quitting your day job Podcasts about Side Hustles: 1. Side Hustle Nation by Nick Loper 2. Side Hustle School by Chris Guillebeau

What is Murphy Concierge?

My side hustle helping people locally fix their iDevices and Macs and providing troubleshooting, fixing and training for digital products and online tools. Tagline: The Tech Handyman Unfinished Website: Email:

Why Did I Start This Side Hustle?

To pay the bills while I build my online personal brand and business and because it is a service I already do and love, but have not been marketing myself up until now.

What steps did I take to get started? What tools and resources did I use?

Decide to Start

Secure Domain Name: GoDaddy Use GoDaddy to search for available names. Social Media Name Checker:

Build a Website:

Add Domain to SiteGround (my new web host) Install Download & Install Divi WordPress Theme To purchase Divi click here: Google Suite: Set up Gmail to send and receive emails at Sign up for Gsuite and get 20% off annual fee. Create Logo: I use Adobe Illustraotor

Logo Resources: (free) ($10) To generate color palettes: Adobe Color Tools to Create Business Cards: I use Adobe InDesign is free and easy. Tools to make Digital Business Cards: Adobe After Effects Keynote Screenflow Camtasia Invoicing (How to Get Paid): Freshbooks (my main tool) Paypal Square Stripe (for web)

My Goals for Murphy Concierge:

To enjoy it and generate $5,000/month. My introductory rate is $75/hour. That means I need 66 jobs/month or 2.2 per day. Marketing Tool Mentioned: NextDoor iOS App (iOS or Android)


Subscribe To Podcast

Leave a ratings & review (if you already did, thanks)

Buy My New eBook (How To Podcast on

Ask Mike Anything

Music: Life of Riley & Wallpaper (

Amazon/Affiliate Disclosure:
Mike Murphy LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to As an Amazon Associate, I earn from qualifying purchases.

Listen To Past Episodes