ep103: The Conference Show

EP103: The Conference Show

Today is Part 1 of 2 episodes about attending the biggest podcasting industry conference, Podcast Movement being held in Anaheim, California August 22–25th, 2017.

Episode 103: My pre-conference goals, expectations, reasons for attending and strategies and plan of attack.

Episode 104: The experience and takeaways of my first Podcast Movement conference.

 

Episode 103 will cover:

What is the Podcast Movement?
Why did I attend the conference and what were my goals and expectations?
What was my strategy and plan for getting the most out of the conference?

What is Podcast Movement?

Podcast Movement is a 4-year old conference that started as a Kickstarter campaign and is being held in Anaheim, California Tuesday, August 22nd- 25th, 2017.

Investment

Conference Ticket: $250
Hotel Room: $189/night x 4 nights
Airfare: $400
Per Diem: $100

Total: $2000

Goals & Mindset

Why did I want to attend?
What were my goals and expectation?
What did I hope to learn or accomplish or take away from Podcast Movement 2017?

Networking
Clarity
Knowledge & Education
Inspiration & Creativity
Travel/Fun/Social Interaction

Networking:

The definition of networking is: interacting with other people to exchange information and develop contacts, especially to further one’s career in business.

I am going to meet people face to face…vendors, sponsors, podcasters, online friends, people I follow, people who follow me, listeners to this podcast…

My networking strategy?
I am armed with uniquely designed business cards and I have practiced my elevator pitch and brand story.
Who am I?
What do I do?
Who do I help?
Etc.

Listening is a big part of networking so I am thinking of questions to ask in order to get people to open up and talk while I can listen and be interested.

Clarity:

I am looking for help and advice in the direction of my business.

My clarity strategy:
To watch and observe and listen and ask a lot of questions. What are other people doing right in their business that I can apply to my own

Knowledge & Education.

I’m a tech nerd and a student of everything.
I am looking to learn new technology and gear and tools to help me create better content.

My strategy: Attend a variety of sessions, workshops and learn from the vendors….

Inspiration & Creativity.

I am looking to recharge and energize and refresh my creative juices.
I am attending Podcast Movement for motivation and inspiration to move my business forward.

Inspiration and creativity strategy: to seek out people with similar skills and interests and rinse and repeat.

Travel/Fun/Social Interaction.

I love to travel and explore and looking forward to hanging with a bunch of podcasters and creative geeks

Final Thoughts:

I am attending Podcast Movement 2017 to learn, create and move forward. Wish me luck.

Cheers,
Mike

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ep102: The Instagram Strategy Show

EP102: The Instagram Strategy Show

My workflow and marketing strategy for using Instagram and Instagram Stories to promote my personal brand, podcast and online business.

In this episode:
What is my daily workflow for Instagram?
Why do I make daily content for Instagram
How long do my daily videos take to create?
Why do I use Instagram & Instagram Stories?
Why should you consider using Instagram?
Tips & Insights about Instagram & Mobile Content

The inspiration for Episode 102:
I get a lot of questions from people asking me about my thoughts on Instagram and I get a lot of questions about how I make my videos, why do I make my videos and what is my goal or expectations for using Instagram.

Follow me on Instagram: @mikeunplugged

 

Instagram Facts & Figures:

Source: SproutSocial.com

In 2016: 300 active Instagram Users

Jan 2017: In Ep71: The Instagram Live Show
there were 600 million active users on Instagram

Today:
There are over 700 million users

Today:
70% of all US businesses are using Instagram
8 million business profiles

2016:
48% of all US businesses are using Instagram
1.5 million business profiles there are over 8 million

Mobile ad revenues in 2017:
$4Billion

Ads:
25% of all ads are video.

Instagram Stories:
250 million active daily users

On Facebook:
85% of the ads are watched without sound. Videos and visuals with text and captions are something to take note of.

Favorite Stat:
50% of the text on Instagram contains emojis.

Tip #1:
Mobile content is important. Do an audit of your website and always be thinking about creating content people will consume on phones.

My Instagram Perspective & Story:

Is Instagram My Favorite Social Channel?
Yup

Why?
I like surrounding myself with design, photography, video and creative people. Visual arts and creativity inspire me.

Instagram accolades:

As of today, I have uploaded at least one piece of hand-made content to Instagram for 693 days in a row.

Since November 1, 2016 (that’s 290 days) in a row, I have created and uploaded one video per day to Instagram.

I’m fairly certain I have never missed a day on Instagram Stories since its release

Why do I make daily videos?

(Aka…Are you nuts?)

It started out as a way to help me discover my strengths and weaknesses and to get great at making videos and tutorials and teaching people.

Making quality content and building a personal brand and online business requires skill and hard work. I am putting in the effort.

Doing and creating is the best way to progress and move forward. I never stop learning and making things.

My Daily Workflow & Routine:

How much time do I spend on those videos? (Exclamation…)
1–3 hours typically.

Step 1: Topic

Something related to content creation, personal branding, podcasting and something I use and think will be helpful to you.

Step 2: Record & edit

I use Camtasia & Screenflow to record computer screen and iOS devices.

 

 

 

 

I use Logitech 920 for webcam footage and simple b-roll of gear or actions.

Step 3: Adobe Draw

If needed, I hand-draw icons or logos in Adobe Draw using my iPad Pro & Apple Pencil

Adobe Draw

 

Step 4: Create Thumbnails

in Photoshop (Square & Horizontal)

Step 5: Write Step by Step

description of each tutorial using Apple Notes (great because they sync in real time across all devices).

Tip: Be sure to write descriptions and use hashtags, keywords, emojis….with your videos for SEO love.

Step 6: AirDrop Video(s) to iPhone

for upload to Instagram

Morning Routine:

4 am every day

Read news, updates, emails, respond to stuff, wake up a little, maybe a YouTube video or 2, some sports scores, etc. My time.

I upload to YouTube, Facebook, Twitter and sometimes Medium in the morning.

Post to Instagram last.

Instagram Stories:

After I do all of my morning postings and admin stuff, I take my walk and exercise and say good morning on Instagram Stories. I update Stories all day long and usually end with my sunset beach time

Motivation Video Tip:
If you are nervous or scared or embarrassed to make videos and be in front of the camera, Instagram Stories & Live are great warmups because they disappear…No pressure.

More Strategy:

Instagram Live:

Has been a bit of a dud for me, but not giving up yet. Instagram has a new collaboration feature that is going to be a big deal, so I may team up with a few people and ramp up my Live game again.

Networking.

Engage with others in your space or who you want to do business with or get to know more of.
Like, comment and do not be afraid of direct messaging.

Final Thoughts on Instagram:

Instagram has a lot of momentum.
Facebook owns it.
Facebook and Instagram are powerful today.
I highly recommend giving it a spin for all content creators, brands, and businesses.

LISTEN TO PAST EPISODES

HOUSEKEEPING

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Music: Life of Riley & Wallpaper (incompetech.com)

ep101: The PR Show

ep101: The PR Show

Topics Include:
Tips and strategies for how to develop your own public relations department.

How to prepare for podcast interviews or live stream appearances
How To Craft Your Story
How to Create a Media Kit
How To Deliver Value as a Guest

Inspiration for Episode 101:
I am getting more inquiries to collaborate with other businesses and to be a guest on podcasts and live stream shows.

Mike Murphy, LLC

My online business in Mike Murphy LLC.
My business is centered around my personal brand, Mike Murphy.

There really is no difference, but every comment I make on Facebook or every Tweet I send and every Instagram post and podcast and YouTube tutorial I create, whether it is personal or business-related represents me and my brand.

I am my own Public Relations firm.

PR stands for Public Relations.

By definition, PR is spreading your information to the public or your listeners and followers, and the information we are discussing is free.

The purpose of PR is to raise awareness and create a positive image so others get to know and like you or your business. PR is not direct marketing or selling a product, PR is all about painting the picture and telling the story of your persona or business and getting the attention of your target audience and people you want to serve.

MIKE MURPHY, LLC PR FIRM:
Weekly podcast
Daily tutorials
Articles on Medium
Answers on social media
Daily content on Instagram Stories

PR STRATEGIES:

Being a guest on podcasts & live-streams
Gain exposure by appearing in front of other audiences…

Preparation for Being a Guest

Craft & Practice Your Story
Create a Media Kit
Deliver Value

Know Your Story. Use the same words and story over and over on every show. Tailor it as needed, but use the same words and adjectives and help people remember you.

Tip: Take online assessments like StrengthsFinder 2.0 and use words from your results in your own branding as they tell exactly who you are.

Create A Media Kit: Cheat-sheet for the host.

Include everything they need to introduce you and create a blog post and social media posts.

My Media Kit:

2- Page Google Doc PDF (descriptions of who I am, what I do, tagline, urls of websites and social media channels with profile names).

3 Images (Headshots in square & wide and podcast cover art)

Tip: Upload everything to Dropbox or your WordPress website and create a Pretty Link (short, personalized web address that you can memorize).

For example: mikemurphy.co/headshots

 

PRETTY LINK O2

 

 

 

 

PRETTY LINK

 

Deliver Value:

The host asked you on their show to make them look good by you giving their audience great content or whatever your specialty is. Double down here and you will reap the benefits of new listeners and you will gain the respect and admiration of the host, which will either get you a future invite or your name will always be at the top of their list when someone asks them for a referral.

LISTEN TO PAST EPISODES

HOUSEKEEPING

Subscribe To Podcast

Leave a ratings & review (if you already did, thanks)

Buy My New eBook (How To Podcast on Wordpress.com)

Ask Mike Anything

Music: Life of Riley & Wallpaper (incompetech.com)

ep100: The Century Show

ep100: The Century Show

Today I reflect, pat myself on the back and thank you for helping me get to Episode 100 of Mike Murphy Unplugged.

So, today I will share:
My favorite episodes?
My least favorite episodes?
Which episode has the most downloads?
What do I love about podcasting?
What do I less than love about podcasting?
What lessons I have learned from podcasting?
What does the future look like for Mike Murphy Unplugged?

Episode #100.

Launch Date:
Mike Murphy Unplugged went live on iTunes:
Friday September 25, 2015.

Why Did I Start?:
I created the show simply to help me figure things out for myself and to give me an outlet to teach and create content around the topics that I love to learn and share with others.

By teaching and sharing my journey and process of building an online business and brand I knew that I would eventually find my own voice and put the pieces of the puzzle together while simultaneously helping and inspiring others trying to do the same thing.

Win-win.

Schedule:
Every Friday morning at 12:15 am
Newsletter every Friday morning at 6:00 am

Sidetip:Show up.
People who listen to your podcast build you into their routine. Honor that.

My favorite episodes?

Episode 1 About Mike: I worked hard on that episode and thought it was good.

Episode 17, 18 & 70 The Roadmap Shows
They made me think about my business and goals

Episode 56: The Adobe Audition Show: Mostly because the head of Audition, Durin Gleaves, emailed to tell me the whole Audition listened. #Bam

Episodes 57 & 58: The Audio 101 Shows
I simplified a lot of audio terms and thought they would help people who may be too embarrassed to ask about the basics

All of the Mobile Podcasting Shows (48, 50,52):
From the nude beach under the Golden Gate Bridge

On the beach here in Naples

The Everglades.

Pure fun for me pushing the limits of gear & tech and I also thought they would inspire and motivate new podcasters intimidated by recording mobile audio.

Episode 94: The Dead Show. It made me happy and I enjoyed it.

Least Favorite: Hardware heavy episodes

Episode 10:
The Microphone Show

Episode 41:
The Hardware Show

The most downloaded show:

Episode 83: The Personal Brand Show (Part 2). The only show to get over 1,000 downloads

What I love about podcasting?

Figuring out how to use the gear and it felt really cool to have equipment that allowed me to basically have my own internet radio show from my bedroom.

I love the act of creating a meaningful body of work. I look at my podcast as my journal or portfolio and it is one of the best perks of podcasting for me.

I also love the accountability. My podcast has been a pillar for me and I like have to show up week after week. It makes me stronger and disciplined.

Pat on the back moment:
Since episode 1, I have created and uploaded at least one piece of content every single day.

What I less than love about podcasting?

Writing the script each week is my least favorite thing by a long shot.

I know people in the podcast space are anti-scripts, but fortunately I am not easily influenced.

Do your thing, always.

So What Lessons have I learned from podcasting?

Podcasting has not made me rich with money, but rich in knowledge and skills (audio, video, tech, design, creativity and business…)

Podcasting has helped me become a better communicator, teacher and writer.

Podcasting has given me a new sense of Confidence and self-awareness and many other self-development adjectives.

Podcasting has helped me make some really good connections with people. There have been a small group of people who have been supporters since the very beginning and I thank you with all I have.

What does the future look like for Mike Murphy Unplugged?

Much of the same. Sharing my journey and processes while I make a dent in the universe. Episodes may be shorter or less dense, but still working out the kinks.

Conclusion.

Thank you for joining me on this special episode 100.

Here’s to the next 100.

Cheers,
Mike

The Newsletter

My weekly newsletter always has one quote and a bunch of useless but fun trivia. (sign-up also below the quotes :D)

The 100 Quotes:

  1. Education is what remains after one has gotten what one has learned in school
    –Albert Einstein
  2. The harder I work, the luckier I get.
    –Samuel Goldwyn
  3. Kindness is the language which the deaf can hear and the blind can see.
    –Mark Twain
  4. Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.
    –Maimonides
  5. Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will.
    –George Bernard Shaw
  6. When I let go of what I am, I become what I might be.
    – Lao Tzu
  7. If you fail to plan, you are planning to fail
    –Ben Franklin
  8. There are many ways of going forward, but only one way of standing still.
    – Franklin D. Roosevelt
  9. Today I will do what others won’t, so tomorrow I can do what others can’t.
    – Jerry Rice
  10. Try not to become a person of success. Rather become a person of value.
    –Albert Einstein
  11. The two most important days of your life are the day you were born and the day you discovered why.
    –Mark Twain
  12. We make a living by what we get, but we make a life by what we give
    –Winston Churchill
  13. Don’t wish it were easier, wish you were better.
    –Jim Rohn
  14. Perfection is not attainable, but if you chase perfection, you can catch excellence.
    –Vince Lombardi
  15. You can’t stop someone who knows where they’re going.
    –Unknown
  16. Well begun is half done.
    –Aristotle
  17. Sometimes the questions are complicated and the answers are simple.
    – Dr. Seuss
  18. Life is like riding a bicycle, to keep your balance, you must keep moving
    –Albert Einstein
  19. Because the people who are crazy enough to think they can change the world are usually the ones who do
    –Steve Jobs
  20. I have never had clarity. I have only ever had trust.
    –Mother Teresa
  21. We are what we repeatedly do. Excellence, then, is not an act, but a habit.
    – Aristotle
  22. It is never too late to be what you might have been.
    –George Eliot
  23. Never mistake activity for achievement
    –Coach John Wooden
  24. It’s good to have an end to journey toward, but it is the journey that matters in the end.
    –Ernest Hemingway
  25. The man who moves a mountain begins by carrying away small stones.
    –Confucius
  26. Success is like yourself, liking what you do, and liking how you do it.
    –Maya Angelou
  27. The harder I work, the more luck I seem to have
    –Thomas Jefferson
  28. Motivation is what gets you started, habit is what keeps you going
    –Jim Ryun
  29. Success is getting what you want. Happiness is wanting what you get.
    –Dale Carnegie
  30. The best time to plant a tree was 20 years ago. The second best time is now.
    –Chinese proverb
  31. There are no traffic jams along the extra mile.
    –Roger Staubach
  32. Service to others is the rent you pay for your room here on earth.
    –Muhammad Ali
  33. You can’t build a reputation on what you are going to do.
    –Henry Ford
  34. Live as if you were to die tomorrow. Learn as if you were to live forever
    –Mahatm Gandhi
  35. What one does easily, one does well
    –Andrew Carnegie
  36. Either write something worth reading or do something worth writing.
    –Ben Franklin
  37. Always borrow money from a pessimist. He won’t expect it back.
    –Oscar Wilde
  38. We can’t control the sea, but we can learn to surf the waves.
    –Jon Kabat–Zinn
  39. We don’t see the world as it is, we see it as we are.
    –Anais Nin
  40. If you don’t know where you are going, every road will get you nowhere
    –Henry Kissinger
  41. If you don’t know where you are going, you’ll end up somewhere else.
    –Yogi Berra
  42. I intend to live forever. So far, so good.
    –Steven Wright
  43. The nature of man is always the same, it is their habits that separate them.
    –Confucius
  44. Knowledge is the antidote of fear.
    –Ralph Waldo Emerson
  45. Necessity is the mother of taking chances
    – Mark Twain
  46. Notice that the stiffest tree is most easily cracked,
    while the bamboo or willow survives by bending with the wind.
    – Bruce Le
  47. Nature does not hurry, yet everything is accomplished.
    –Lao Tzu
  48. If you can’t, you must. If you must, you can.
    – Tony Robbins
  49. Practice like you’ve never won, play like you’ve never lost
    – Mithilesh Chudgar
  50. The secret of getting ahead is getting started.
    –Mark Twain
  51. Some people feel the rain, others just get wet
    – Bob Dylan
  52. The privilege of a lifetime is being who you are.
    – Joseph Campbell
  53. Success usually comes to those who are too busy to be looking for it.
    –Henry David Thoreau
  54. Learn the rules like a pro, so you can break them like an artist.
    – Pablo Picasso
  55. When you’re finished changing, you’re finished.
    –Benjamin Franklin
  56. And those who were seen dancing were thought to be insane by those who could not hear the music.
    –Friedrich Nietzsche
  57. I am still learning.
    –Michelangelo, at age 87
  58. It is better to fail in originality than to succeed in imitation.
    –Herman Melville
  59. Whenever you find yourself on the side of the majority, it is time to pause and reflect.
    –Mark Twain
  60. We make a living by what we get, but we make a life by what we give.
    –Winston Churchill
  61. An optimist stays up until midnight to see the new year in. A pessimist stays up to make sure the old year leaves.
    – Bill Vaughn
  62. An ant on the move does more than a dozing ox.
    –Lao Tzu
  63. There is no way to happiness — happiness is the way
    – Thich Nhat Hanh
  64. An investment in knowledge pays the best interest.
    –Benjamin Franklin
  65. Those who don’t believe in magic will never find it.
    –Roald Dahl
  66. Do or do not. There is no try.
    –Yoda
  67. Well begun is half done
    –Aristotle
  68. It’s the job that’s never started that takes longest to finish
    –J.R.R. Tolkien
  69. Be great in act, as you have been in thought.
    – Jean Paul
  70. It’s what you learn after you know it all that counts.
    – John Wooden
  71. A penny saved is a penny earned.
    – Benjamin Franklin
  72. If you want to awaken all of humanity, awaken all of yourself.
    – Lao Tzu
  73. Deal with the big while it’s still small.
    –Lao Tzu
  74. The only person you are destined to become is the person you decide to be.
    – Ralph Waldo Emerson
  75. When you have exhausted all possibilities, remember this: you haven’t.
    –Thomas Edison
  76. Be kind whenever possible. It is always possible.
    – Dalai Lama
  77. The meaning of life is to find your gift. The purpose of life is to give it away.
    –Pablo Picasso
  78. You don’t have to see the whole staircase. Just take the first step.
    –MLK
  79. A smooth sea never made a skillful sailor.
    –Franklin D. Roosevelt
  80. Don’t be afraid to give up the good to go for the great.
    – John D. Rockefeller
  81. One finds limits by pushing them.
    –Herbert Simon
  82. Even if you are on the right track, You’ll get run over if you just sit there.
    –Will Rogers
  83. What would you attempt to do if you knew you could not fail?
    –Robert H. Schuller
  84. Money is better than poverty, if only for financial reasons.
    – Woody Allen
  85. Age is a case of mind over matter. If you don’t mind, it don’t matter.
    –Satchel Paige
  86. Yesterday, you said tomorrow.
    –Nike
  87. Creativity Is Intelligence Having Fun.
    –Albert Einstein
  88. Sometimes we live no particular way but our own
    –Jerry Garcia
  89. Why fit in when you were born to stand out?
    –Dr. Seuss
  90. If you focus on what you left behind, then how can you see what lies ahead?
    –Chef Gusteau, Ratatouille
  91. Don’t let someone who gave up on their dreams
    talk you out of going after yours.
    –Zig Ziglar
  92. Patience is the companion of wisdom.
    –Saint Augustine
  93. It doesn’t matter where you start. Only that you begin.
    –Robin Sharma
  94. The secret to happiness is freedom. And the secret to freedom is courage.
    –Thucydides
  95. The journey is the reward.
    –Proverb
  96. Be the change you wish to see in the world.
    –Mahatma Gandhi
  97. It is not the load that breaks you down. It’s the way you carry it.
    –Lou Holtz
  98. Failure is simply the opportunity to begin again, this time more intelligently.
    –Henry Ford
  99. The best way to predict the future is to create it.
    –Peter Drucker
  100. Remember to celebrate milestones as you prepare for the road ahead.
    –Nelson Mandela

LISTEN TO PAST EPISODES

HOUSEKEEPING

Subscribe To Podcast

Leave a ratings & review (if you already did, thanks)

Buy My New eBook (How To Podcast on Wordpress.com)

Ask Mike Anything

Music: Life of Riley & Wallpaper (incompetech.com)

Learn. Create. Move Forward.

I help people figure things out.
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