ep95: The Travel Show

EP95: The Travel Show

Today’s episode 95 is all about peace of mind traveling and working remotely, my ultimate goal for Mike Murphy LLC.

I recently traveled to Boston and have a few trips planned for the summer and I hope you do as well.

Topics include:
How I prepare my digital assets and schedule my content before the trip

What types of content can you create while traveling to promote your online business and brand yet still enjoy your travel experience.

What tools and gear do I pack in my travel bag?

What are some post-trip tips and best practices for when you get back to the studio or home office?

Part 1. Pre-Trip Planning:

Planning Tools I use:

Old school clipboard to keep on going to-do list of everything I needed to get done.

Google Calendar for travel times, appointments and job commitments.

Email to communicate with clients.

Wallet App on iPhone for Boarding Passes

Tip #1. Create a Folder in Google Drive

–Master folder called Travel
–Create sub-folders for each trip.

–Keep photos of license, passport, health insurance card, and all of the phone numbers of credit cards.

Ever lose your wallet? Keep the inventory of everything in your wallet with how to replace. Losing cash sucks, but figuring out what you lost is time consuming. Make it easy and it takes 30 seconds to do.

I use 1Password as my password manager and store all of my credit card numbers.

Create a blank Google Doc for content ideas and notes and maybe highlights of the trip so you can write Medium articles or Insta stories, etc.

Tip #2: External Hard Drives & Cloud Storage

I like Lacie Rugged Drives for travel storage.

Google Drive
Adobe Creative Cloud Libraries
Dropbox
iCloud Drive (http://icloud.com)

I store logos, brand identity graphics, podcast production files (artwork, intro/outro music).
Everything I need to make content is accessible from any computer or device, anywhere in the world.

Tip #3: Create and batch content

Look at the calendar well in advance of a trip.

Create content for each day and buffer in day before and after.

Schedule podcasts using WordPress or media host

Schedule newsletter in MailChimp

Schedule Youtube, Facebook, Medium

Store Instagram content on iPhone

Do everything before you travel. Enjoy your trip!

Save live streaming and Insta stories for the trip (the easy part)

Tip 4. Clean up your iPhone & iPad storage

Free up as much space as possible on your iPhone and iPad. Empty your camera roll (yes, empty!) Organize and back it up on your computer. (Yes, really).

I use Adobe Lightroom to organize photos

Tip 5 Gear Prep.

Get your gear ready well in advance

Format memory cards for your camera, GoPro, Zoom Recorder

Get your bag out

Get Rechargeable batteries charged up

Part 2: Creating Content While Traveling

Tip #1: Start before you leave.

I am not a good planner, but think about what you might want to create. If you can write down outlines or ideas even better. Do not travel with the plan of shooting everything and dealing with it upon return. #Notfun.

Tip #2: Shoot b-roll before you go.

I shot b-roll of my bags and concert tickets and a time lapse of me packing before I left so I could dump the footage and had a start to my video.

Tip# 3: Content Ideas:

Daily vlog: document your trip and take your audience along.

Live Streaming on Instagram YouTube & Facebook is easy and great content.

Social media status updates or videos (Facebook, Insta, Twitter)

Podcast or create audio for Anchor (it’s making a comeback)

Write blog posts or Medium articles i

Create a documentary style travel video of the whole trip adds personality to your brand.

Production Tip:

For videos or photo stories:
Capture wide, medium and close up shots.

Wide angled (establishing) shots tell your viewers where you are

Medium shots frame the shot a little closer and make your viewers feel like they are there with you.

Close-ups are fun, interesting and add detail and style.

Tip 4: Content creation starts immediately when traveling.

Shoot everything in chronological order and be consistent.

Wake up early and get into a routine.

Part 3: The Gear

 

Cameras & Lenses
iPhone 6
iPad Pro 9.7″
GoPro Hero 4
Canon t5i DSLR
Canon 24–105 L
Canon 10–18 mm lens
Canon 50mm 1.4

Lighting
Manfrotto Lumimuse LED Light

Audio
Zoom H6
ATR2100
Shure SM58
Rode Smartlav+
Rode VideoMicro

Power
Eneloop Rechargeable Batteries
Anker Charger (small)
Anker Charger (big)

Tripods
MeFoto Daytrip
Manfrotto Pixi Mini
MeFoto Sidekick 360
DJI Osmo

Favorite Travel Backpack
Tom Bihn Backpack

Part 4: Coming Home Tips

Tip #1 Unpack immediately.
Tip #2 Download all memory cards of photos, videos and audio and back them up on your hard drives
Tip #3 Clean and organize your gear
Tip #4 While still on the travel buzz, start to organize and work on putting your footage together into content you can share online. Even if something really small. Your social media followers

https://youtu.be/5ndy-OWwKpU

Music in Video:
BenSound.com

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Music: Life of Riley & Wallpaper (incompetech.com)

ep94: The Dead Show

Ten life & business lessons learned from The Grateful Dead that have helped me build a personal brand and online business.

Lessons learned from 30+ Years with The Grateful Dead

10 Core Principles behind my personal brand and business

Self-awareness and personal experience in personal branding

Doing your thing is the best thing to do

Past Episodes on Personal Branding:

Episode 82: The Personal Brand Show (Part 1)

Episode 83: The Personal Brand Show (Part 2)

 

 

Video: Made in Adobe After Effects

Music: http://bensound.com

10 Principles Behind Mike Murphy LLC personal Brand

Travel is a Priority. The ultimate experience and education of life. The reason I am in business for myself is for the freedom to explore and travel.

Self-Sufficiency. I am a one man band who is not afraid to try new things because I know I can handle anything life throws at me.

Adaptability. Nimble and swift. I can adjust and pivot on a dime and I see this as one of my superpowers and strengths that will help others.

Less is More. The simple things in life are all I need and want.

Community & Relationships. Connection and being kind to others is how I will conduct business and treating others with common courtesy and respect is always the right thing to do.

Creativity Never stop making things and pushing your limits.

Uniqueness Drive your own ship. Do not ask for permission to do your thing and hold your head up high.

Confidence I trust my gut and intuition and know that I will succeed if I give it all I have.

Sharing. Give value to others first and the money and business opportunities will follow to support you.

Life is Good. Don’t forget to smile once in awhile and enjoy the ride.

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Music: Life of Riley & Wallpaper (incompetech.com)

ep93: The Instagram Sizing Show

EP93: The Instagram Sizing Show

How To Size Photos & Videos for Instagram & Instagram Stories

What file types are accepted on Instagram?

What aspect ratios can be used on Instagram?

What are the best pixel dimensions for Instagram?

How do I prepare my photos and vides for Instagram & Instagram Stories?

https://youtu.be/Q5W0QqbTsiA

The Two Sides of Instagram:

Instagram Feed where you post to and browse the photos and videos of accounts you follow.

Instagram Stories (similar to Snapchat), which has different size requirements than the main feed. Stories is for ongoing 24-hour posts.

Past Episodes about Instagram:

Episode 37 The Instagram Show

Episode 49 The Instagram Stories Show

What file types are accepted on Instagram?

For photos, you can upload jpegs or png files.

Animated gifs are not supported on Instagram

Alternative to gifs on Instagram: Boomerang by Instagram

For videos, Instagram accepts a wide variety of file types, but I suggest you use the H.264 codec and .mp4 file extension.

Length of Videos on Instagram:

Main feed of Instagram:

Videos must be 60 seconds or less

Instagram Stories:

Videos are 10 secs or less.

Aspect Ratios & Dimensions

 

Past Episode: The Pixels 101 Show
Episode 92 for more about Aspect Ratios & Resolutions

Aspect Ratio is the relationship of width to height of a photo or video

Popular Aspect Ratio & Dimensions for Video:
16:9 (Wide)
1920 x 1080 pixels (HD Video)

Resolution:
Measured in pixels per inch and for photos.
I use: 72 or 96 pixels per inch.

You do not have to worry about PPI with video.

How To Size Photos and Videos on Instagram:

 

Profile Image

Aspect Ratio 1:1 (Square)

Recommended Size (per Instagram):
160 pixels x 160 pixels

Tip:
As long as you upload a 1:1 aspect ratio, you can use a bigger image.

The size I use for my avatar or profile images on Instagram is 1024 pixels x 1024 pixels, which is overkill, but Instagram will scale down.

Instagram Posts

 

The Square

Aspect Ratio 1:1 (Square)

Pixel Dimensions (per Instagram):
1080 x 1080 pixels at 72 dpi (photos)
1080 x 1080 pixels: H.264…..mp4 (videos)

Pixel Dimensions (Mike’s Settings):
2048 x 2048 pixels at 96 ppi (photos)
1920 x 1920 pixels H.264…..mp4 (videos)

Horizontal (Option 1)

Aspect Ratio 16:9 (Wide)

Pixel Dimensions (per Instagram):
1920 x 1080 pixels at 72 dpi (photos)
1920 x 1080 pixels: H.264…..mp4 (videos)
1280 x 720 pixels: H.264……..mp4 (videos)

Pixel Dimensions (Mike’s Settings):
2048 x 2048 pixels at 96 ppi (photos)
1920 x 1920 pixels H.264…..mp4 (videos)

Horizontal (Option 2)

Aspect Ratio 1.91 : 1 (Wide)

Pixel Dimensions (per Instagram & FB):
1200 x 630 pixels (photos & videos)
1080 pixels by 566 pixels (photos & videos)

Pixel Dimensions (Mike’s Settings):
1800 x 945 pixels (photos & videos)

Vertical

Aspect Ratio 4:5 (Portrait)

Pixel Dimensions (per Instagram):
864 pixels x 1080 pixels (photos & videos)
1080 pixels by 1350 pixels (photos & videos)

Instagram Stories

Vertical

Aspect Ratio 9:16 (Tall)

Pixel Dimensions:
1080 x 1920 pixels at 72 dpi (photos)
1920 x 1080 pixels: H.264…..mp4 (videos)

 

Some Sources Used to Research:

Instagram.com
Premiere Gal (Video Dimensions)
Dustin Tv

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Music: Life of Riley & Wallpaper (incompetech.com)

ep92: The Pixels 101 Show

EP92: The Pixels 101 Show

Today is all about pixels and resolutions and understanding the fundamentals of sizing and preparing photos and videos for use on the web.

Included in Episode 92
What are pixels?
What is resolution and ppi?
What does 720p, 1080p and 4K mean?
What is aspect ratio?

Key Pixel Terms:

The more you understand the process of preparing photos and videos for online content the easier it is to concentrate on creating.

Pixels:

Digital photos or videos are made up of individual pixel units and when an image looks nice and clear and sharp we do not see the pixel units. Images that look bad and blurry are ‘pixelated’ meaning we can see the pixels.

The p in 1080p = pixels
The px in 1920px x 1080px = pixels

The smaller the pixel and tighter they are packed together, the higher the quality and also a larger file size.

Tip: It’s always better to make images smaller than it is to take a small photo and try to enlarge it.

Resolution and PPI:

Photos are often described as high or low res and that is referring to resolution, which has to do with the number or density of individual pixels in an image and how tightly they are packed together.

You do not use the terms low-res and high-res with video. You would use standard def, high-def or now 4K, etc.

High res is usually means that photo is suitable for printing and are usually sized at the dimension you want to print such as 5x7 inches at 300 ppi or pixels per inch.

Low res is best suited for the web or on screens and are most commonly sized as 72 or 96 ppi. With retina & 4K and beyond monitors, some are suggesting even higher ppi up to 150ppi.

ppi =pixels per inch
dpi = Dots per inch (printing term)

Pro tip is to export photos at the lowest settings possible that looks good to your eye and as soon as you see the quality go down, bump up a little so you get the lowest file size and best quality. Your website will accept high resolution giant photos and they may look great, but your website will take a long time to load and visitors will get frustrated and leave.

Experiment and use Trial and error. After doing it a few times, you’ll start to know what settings work for you.

For Web Use: In Adobe Lightroom, I set the ‘Long Edge’ to 2048 ppi and try the quality at 80 and see how it looks.

Relation to Podcasting:
After I record this podcast, I do not export at the highest quality possible because the file size would be too big so I had to test and experiment and find the perfect balance of quality and size.

If my podcast was really big in file size it would take longer for you to download and would also take up a lot of space on your phone.

Video: Aspect Ratio.

Aspect Ratio is simply the relationship of width to height of a video or photo. Let that set in. Width (or horizontal) to Height (or vertical).

Aspect ratio is not the size of the video, but the proportions of the video.

The most common aspect ratio you are probably familiar with for online video right now is 16:9.

The first number 16 represents width and the second number 9 height. When you are watching a horizontal video on YouTube or taking videos on your iPhone, you are most like watching 16:9 HD Video, that may also hear be called 1080p or high-def video.

Commit this to memory as this will serve 90% of your video production needs: the most common video size is 1920 pixels x 1080 pixels with an aspect ratio of 16:9. And when I make my video thumbnails, my template is sized at 1920 pixels x 1080 pixels at 72 dpi. See how they fit together.

High-Def Video (most common) = 1080p (1920x1080 pixels) 16:9 Aspect Ratio

Standard High-Def (older) = 720p (1280x720 pixels) 16:9 Aspect Ratio

Vertical Video = (1080 x 1920 pixels) 9:16 Aspect Ratio

Square Video I use 1920 x 1920 pixels. 1:1 Aspect Ratio

 

Aspect Ratio Calculators are Handy
(Click Thumbnail to Visit Site)

 

Aspect Ratio Calculator

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Music: Life of Riley & Wallpaper (incompetech.com)

ep91: The Simplify Show

EP91: The Simplify Show

How to simplify your personal, digital and business life to reduce stress and improve focus and productivity.

Today’s episode 91

12 Steps to Simplify Your Business & Personal Life

How to Reduce Digital & Personal Clutter

Improve Focus, Clarity & Productivity

Reduce Stress & Increase Happiness

Tip #1: When starting your online business, buy only what you need and do not invest too much in gear and branding and logos, etc until you build up momentum as you will likely change directions and try new things. So get the business rolling and then purchase things as you need them.

I purchased too much gear and equipment to build a video production business before I even started making videos and then I changed my direction and found myself with too much stuff.

Less is More.

 

12 Steps to Simplifying Business & Life

Digital:

  1. Clean up your Email Inbox and try to achieve Inbox Zero if only for a short while. Tip: Start by deleting all the obvious junk. Then go back and create one folder called To Do, or To Sort or To Follow Up….Put all emails in there to start fresh on your inbox. The messages will still be there, but it might kickstart you into taking action to reduce your emails. The key to everything is starting small and if it feels good, you may just keep going.
  2. Unsubscribe from Email Newsletters and online stores and brands. The less outside stimulus of dings and notifications the better. Less email coming in means the less you react to things and chances are you really do not need half of the emails you get on a regular basis. Use a service like http://unroll.me to batch unroll from emails.
  3. Unsubscribe from Podcasts (other than mine, of course, :D) if you are no longer listening. The mindset is to remove everything you do not use or need.
  4. Unjoin Facebook Groups and YouTube subscriptions and do a social media audit to reduce the amount of notifications and distractions. I deleted over 1500 Instagram & Twitter accounts that I had no idea why I followed. It felt great and much more meaningful.
  5. Delete Apps & Software on your iOS Devices & Computers. I went from 9 screens of apps to 4. Guess what, if you really need an app, you can go back and download. You do not need 10 To-Do apps on your phone or 3 movie review apps, etc. Get rid of all those trial programs on your Mac or things you do not use. Plus, your phone will run faster.
  6. Photo Management. Organize & Backup Photos. Ouch for many of you. Think about how you would feel if you lost all of your photos. You know they are important and you should back them up, but you do not know where to start, right? Step 1: Gather all photos from all devices, hard drives, iCloud Drive, Google Drive, iPhoto….and put them in one folder called Photo Library. This will be your master collection of photos and what you will always back up. Every photo you own will be in there. Aaaaaahhh.

    Use Lightroom or iPhoto to organize this folder eventually. A great starting point is to organize by Year and any photo management tool can easily sort things using digital metadata. Start small, but start by collecting all photos and backing them up.

  7. Clean up your computer and back up. Start with your desktop! A messy desktop is a big source of stress even if you act like it is not. The desktop should only be for active projects (things you are working on). Then go to your downloads folder. Start with all those .zip and .dmg files that you never delete and delete them.

    Business & Financials

    For business workflow:

  8. Consolidate your productivity and todo managers and delete what you don’t need anymore. I love fun tools and apps, but starting to think productivity apps make things more stressful and complicated sometimes because I never stick to a system. Sometimes I use Notes, sometimes ToDoist, sometimes Asana….I have tried every system for Evernote and Todoist and many make sense, but I can never remember the system and it’s more work trying to be productive than actually doing things. No more.

    I use the defaults on my iPhone (Notes & Reminders) now and Google Suitefor just about everything and the key to using them is to delete everything else.

  9. Simplify your accounting and financials so it is easy for you to reconcile and understand your numbers. I use Freshbooks for invoicing and expenses. I use and old school bank ledger to write down my transactions and then I reconcile everything at the end of the month. I also use Mint.com as a backup. I have one Google Sheet that I put all of my expenses by Category and I give that to my accountant at tax time

    Personal

  10. Reduce spending (personal & business). This is big. It makes you conscious of the things you really need and breaks the habit of just buying things. Pretty soon you will save money and start to enjoy the feeling of not buying stuff every time you think of something. Most times you can live without it.
  11. Clean your work environment (desk, studio…). I like my desk nearly empty when I work. Try it (even if you are a creative who thinks messy inspires you :D)
  12. Clean your personal space (go through the house room by room and chuck it if you no longer use). Do you need 2 frying pans? 20 plates/bowls…Get rid of everything you can and before you know it, you’ll see the difference. Drawer by drawer, cupboard by cupboard. Is it couscous or 12-grain cereal in that Tupperware? Is that barley and how do I cook it? You know those things that have been in your kitchen, bathroom forever and you never use?…Gone

 

“Take what you need and leave the rest” — The Band

 

Resources:

TheMinimalists.com

Backblaze (Cloud Backups)

Google Suite

Freshbooks

 

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Music: Life of Riley & Wallpaper (incompetech.com)