The Vlog Show


What is a vlog?
What are the benefits of vlogging?
What vlogs do I watch?
How do you start a vlog?

Vlogs have become very popular on YouTube and as content marketing tool.



What is a vlog?

A Blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.

A Vlog is a video blog or a vlog. Regularly posted informal or conversational stories using video instead of the written word.

Marc Zuckerberg & Facebook predicted that in less than 5 years Facebook will be over 90% video content. 90+%. I’m just saying.

Vlogs are video content. A marketing tool in your content creation toolkit

Listen to episode 81: The Content BluePrint Show

3 Pieces of Content:
Audio (Podcasting)
Writing (Blog, Medium, LinkedIn Pulse…)
Video (vlogs, tutorials, livestreaming…)


Vlogger: creator of a vlog.
Vlogging:The act of making a vlog.

General Characteristics of a Vlog:
Vlogs are personal and documentary in nature and like blogs they are current and dynamic meaning they are always being updated and in the moment.

Vlogs have a behind the scenes and day in the life storytelling style.

Capturing personal video footage and sharing it with others.

Vlogs are uploaded to YouTube and other channels on a frequent and consistent schedule.

Vlogs are built around community and audiences who tune in on a regular basis to follow the journey or life of the vlogger.

Vlogging is hard work and requires talent. They’re not for everyone.

Why do I watch vlogs? To be entertained, inspired creatively and to learn. I also only watch if I like the vlogger and they have skills.

Vloggers on YouTube I Subscribe To:

Casey Neistat
Gary Vaynerchuck
Mr. Ben Brown
Fun For Louis
Sarah Dietschy (not really my style, but I admire her Adobe & video skills and she’s a hustler. I have a lot of respect for her and she is good at what she does)

Benefits of Vlogging

Brand exposure
Vlog can be repurposed
Vlogging builds communities and audiences
Vlogging builds relationships and networks.
Attracts clients
Generate sales or leads
People will become more interested in your business: People are more interested in how things work than what the actual product or service is in most cases.
You can make money from brand sponsors

Vlogging can make you more self-aware and confident and more creative, productive and establishes you as an authority and influencer. All essential ingredients for building a strong personal brand and business.

So How Do You Start a Vlog?

Start with a rough plan and determine what the nature of and determine what the nature of content is. Behind the scenes of your business or operations is a good place to start. 5–10 minutes is a good length of episode.

Why do you want a vlog?
What is your objective or goal?
Do you want more clients or brand exposure, more people to listen to your podcast, or sign up for your newsletter?
Do you think it will be fun and creative?

You need a YouTube Channel, Video Editing Software…

Camera (iPhone is good enough)
Microphone: Rode Smartlav+ for iOS Devices
Tripod: Manfrotto Pixi Mini
Lights: Manfrotto Lumimuse Portable LED

Vlog Starter Kit on Amazon:


Video Editors (Mac)
Adobe Premiere Pro (my favorite)
Camtasia/Screenflow will work
YouTube Video Editor

The Cons of Vlogging:
Hard work
Vulnerability for som
Video and editing= time consuming

My Vlog Status:
I use Instagram Stories as my vlog and to build community.

I would probably blog more permanently on YouTube but time is my deterrent. I need to work on other things before I spend time on vlogs.

I am planning on releasing vlog-style videos soon.



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The Music Show

EP85: The Music Show

Music Licensing 101
Online Resources To Get Music for Podcasting & Videos

Common Legal Music Terms

Copyright – Copyright is a legal right given to creators that varies by country, but in the US, copyright protects the original creator of music and photos, art, books, etc and ensures they have the right to be paid or compensated for their work. If you write the song or click the camera shutter, you are the copyright owner and your work is immediately protected by law.

Public Domain -The intellectual property rights or copyrights have expired, or simply they are really old. You’ll find a lot of old books and songs in the public domain and they are free for anyone to use.

Trivia: -Currently, copyrights for music produced after 1978 are valid for the life of the creator plus an additional 70 years before they enter public domain, so that is a good amount of time.

Resource Mentioned:

Royalty Free – Royalty free means you have permission to use copyrighted material with unlimited usage rights, meaning. You do not have to pay future royalties and you can use on however many projects you want. So when you purchase a song from a site that offers royalty free music, you pay one time and that is it.

Creative Commons – Music under Creative Commons license is free to use but the copyright owner can set certain terms and require you to provide attribution, which is a fancy word for credit and in most cases you need to provide a link back to the artist’s website.

Fair Use – is basically an exception to copyright law or you are granted temporary permission to use music or art in certain circumstances such as covering the news or in a journalist situation.

Organizational Pro Tip: When you get a song that requires a link back, Create a text document and save it with the song file and put them in the same folder so you know when you see both files you need to copy and paste the link.

Download Tip:
When given the choice, download the .wav file (uncompressed) as it will be the highest quality compared to the .mp3 which is compressed audio.

Royalty Free Music.
Approx $20/song
Royalty Free Music.
Approx $50/song
Excellent tutorials on After Effects & Video Editing (Subscription)
Unlimited Downloads. Royalty Free.
For Video:
Royalty Free Music.
Also have photos, motion graphics & video (Subscription)
$15/month for YouTube Subscription
Great for Vlog-style videos (Subscription)
Excellent selection
Unlimited downloads. Royalty Free.

Bonus Resources:
Coolest Curation Tool Ever (I use it to get ideas)
Excellent source
Great for Photographers
$5–50 (Plugin for Premiere)
DIY Mixing. Pretty Cool


Casey Neistat Vlog Style Music:

Andrew Applepie

David Cutter Music (Casey Neistat Uses Some of His Music):
Approx. $10–20/trach

Free Music Resources:

Sound Effects:
Adobe Audition Sound Effects Library



Free Music

YouTube Audio Library:
In the Creator Studio of your YouTube channel
By Kevin McLeod

Organization Tips:

Build A Sound Library-Keep it Organized

My Folder Structure:
Master Folder = Audio & Sounds
Sub-Folders I Organize by Where I Got Music (Premium Beat…)
Inside SubFolders I Create Folders for Genre/Mood
I put Track & Text File with attribution together



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The Quick Tip Workflow Show

EP84: The Quick Tip Workflow Show

Behind The Scenes of Mike’s Quick Tip Tutorial Videos:

  1. Coming Up With Topics or Ideas to Teach
  2. The screencasting software I use to record and edit videos with
  3. Exporting & Preparing Videos for Multiple Channels
  4. Sharing Online

What are Quick Tip Tutorial Videos?:
Daily Tip Videos about podcasting & content creation.

View & Follow on Instagram

View & Subscribe on YouTube

(Insert Playlist)

Quick Tip Workflow Outline:
Coming Up With Topics or Ideas to Teach
Screencasting software I use
Exporting & Preparing Videos for Multiple Channels
Sharing Online

STEP 1: Pick A Topic

I keep a running list of tutorial ideas on a whiteboard and:


Need Topics?
Look at your email or DM’s for questions you get
Browse social media and look for discussions
Twitter Advanced Search

STEP 2: Recording & Editing

What is Screencasting Software?: An application on your computer that records computer screen, iOS Devices, Webcams

Recording Tip: Record your screen in full resolution (my retina display is 2880 x 1800 so it’s much larger than 1920x1080 and that allows me to scale down without quality loss.

Tools I Use To Record:
Camtasia 3/9
Quicktime (Free on Macs)

Tools I Use To Edit Quick Tip Videos:
Camtasia 3/9

STEP 3: Exporting & Formatting.

Terminology to Learn:
HD= High Definition
Frame Rate: 30 fps or 24 fps
16:9 = Wide Aspect Ratio
1:1 = Square Aspect Ratio
Mp4= File Extension for Video
H.264= Codec for Web Videos

Recommended Sizes for Final Video:

YouTube: 1920x1080p
Website: 1920 x 1080p
Medium: 1920 x 1080p
Facebook: 1920 x 1080 & 1080x1080p
Twitter: 1920 x 1080 & 1080x1080p

Instagram Posts:
1080 x 1080 (Square)
864 x 1080 (Vertical)
1800 x 945 (Horizontal)
1920 x 1080 (Wide)

Instagram Stories: 1080x1920 (Vertical)

STEP 4: Sharing Online:

Organize your Folders on Hard Drive

My Folder Structure:

Assets (Graphics & Photos, etc)
Thumbnails (YouTube & Covers)
Audio (Music)
Project Files (Camtasia & Screenflow Files)
Renders (Final Videos)

AirDrop Square Video to iPhone
Write Outline in Notes App:
Text Message to iPhone

Upload to Instagram
Square Video (1080 x 1080)
Write Descriptions
Use Hashtag Shortcut
Share to Twitter & Facebook from Instagram

Upload to YouTube
Wide Video (1920 x 1080)
Write Descriptions
Copy Embed Link

Write Post on
Paste Link

Cliff Notes Version:

Mike Murphy Quick Tip Videos:
Pick A Topic.
Record Screen, iOS Device, Webcam
Edit Video (Camtasia)
Export video as a square video at 1080p x 1080 for Instagram, Facebook & Twitter
Create duplicate and resize to 1920 x 1080 p
AirDrop Square Video to iPhone
Upload To Instagram
Share to Twitter & Facebook
Upload to YouTube
Copy the YouTube embed link and write a story on Medium.

Quick Tip Playlist (Click Upper Left Menu)



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The Personal Brand Show (Pt. 2)

Episode 83: How To Build A Personal Brand: Part 2

Behind the scenes look at my exact approach and strategies to building a personal brand.

5 strategies and tactics I am using to build the Mike Murphy personal brand so I can build a business doing what I love and that is learning technology, creating content and teaching and inspiring others to move forward in business and in life.

Episode 82:How To Build A Personal Brand: Part 1

Listen to Episode 82

In Part 1, I shared 5 core principles for how to build a personal brand.

Five core principles:
Start ASAP
Practice & Develop Your Skills
Create Content & Build a Body of Work
Be Productive & Hone Your Business Skills
Teach or Share What You Know:

Pre-Show Tips:

Do you. Learn and be inspired by others online whose message resonates with you, but do not compare yourself to anyone or be envious of anyone’s status or success.

Create Your Content. Everything has been done before. It’s okay if others you look up to have a successful class or business. They are not you. Create content you want to make and be better.

Strategies and Tactics: Building a Personal Brand.

Strategy 1. Self-Awareness.

It is a strategy for me. Self-awareness to me is understanding my strengths and weaknesses and doing more of what I am good at and less of what I am not. Understanding what makes me unique and how others perceive me impacts the content I create and the words I use and tone I set.

3 Ways to Learn Self-Awareness:

Ask at least 5 friends and family members what they think you are good at.

Take StrengthsFinder 2.0 test and discover your strengths.

Take Sally Hogshead How You Fascinate assessment, which reveals how others see you. This was a real eye opener for me and I reference the results regularly.

Me: The Anchor
Primary advantage: Trust
Secondary advantage: Mystique

Strategy 2. Branding & Artwork.

Visual branding. The colors and fonts you choose and artwork should all be a reflection of you and your style. with textures and organic qualities to give off a blue collar or craftsman feel that I relate to. My brand reflects my style and personality and how I want people to talk about me when I am not in the room.

Consistently using my orange and yellow retro colors and my face and Podcast schoolbus and tagline of Learn. Create. Move Forward in all of my web homes. I do not want my brand to look refined or elegant. I want it to look a little scrappy and different. Like me.

Choose a font and color palette and stick with it.

Fiverr Tip:
Use Fiverr to find a color palette for your brand. $5 is a worthwhile investment and I say try several designers and find a color palette that works for you.

Resources Mentioned:
Adobe Color

Strategy 3.Content Creation & Marketing:

I am building a personal brand around being a content creator of video, audio and writing and an expert in the tools used to create content.

Main Content:
Podcast (Audio)
Videos (Tutorials on YouTube, Insta, Facebook)
Medium (Writing articles)

Strategy 4. Business & Networking:

Affiliate marketing (Amazon, Adobe, Websites) Education Content (courses, books, etc)
Video Production (tutorials and animated videos)

Social Media,
Events (Podfest & Podcast Movement)
Local Business

Strategy 5: Teaching & Sharing What You Know.

This goes hand in hand with content creating, but a big strategy for me is putting myself out there and teaching and being a person who genuinely wants to help others. I started this by doing Ask Mike Anything by live streaming on Blab and Firetalk every Monday night and now I use Instagram & Facebook stories and live to teach and share my journey. I will also add YouTube live to the mix soon enough.



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