The Personal Brand Show (Pt. 1)

EP82: The Personal Brand Show (Pt 1)

Confucious say,
“Choose a job you love and you will never have to work a day in your life. ”

Episode 82 is Part 1: How To Build A Personal Brand:
What is a personal brand?
What does it take to build a personal brand?
5 core principles or steps to building a brand.

Part 2:
I will outline my exact strategies and processes for building a personal brand.


From Wikipedia:

Personal branding
is the practice of people marketing themselves and their careers as brands.

Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.

My interpretation:
A personal brand is simply building a business around yourself. Showing up and being you is all that is required. I am building a business and trying to make a living around my skills and my uniqueness and doing what I love to do.

Jeff Bezos of Amazon
“Your brand is what other people say about you when you’re not in the room.”


Start Yesterday:
Put yourself out there.
Press Upload or Publish.
Let people into your world and share your journey and processes. The earlier the better.

Resource Mentioned:
Gary Vaynerchuk, Document vs. Create

Building a personal brand is all about building community and relationships and trust and the more you allow people to see what makes you special, the stronger your brand will grow.

Develop Your Skills:
Building a successful personal brand is not a guarantee, you have to work for it and earn it and there is a lot of people all fighting for the exact same thing you want.

That means reading books and watching tutorials and practicing your skill or craft relentlessly.

Create Often & With Consistency
Building a personal brand is about sharing what makes you you. Your voice and signature style.

Creating everyday has taught me self-awareness and many other things. I am learning what I’m good at and what I am not so good at and what makes me happy.

Start creating things over and over and testing the waters. If you are not sure what to make, try everything you are remotely interested in and just make stuff.

Personal Branding is a Business
Building a personal brand has a business and organization side to it that requires management of time and money.

Teach or Share What you Know
The more you teach or simply share your knowledge, the more you are perceived as an expert or authority and this is a big deal for personal branding. In order to stand above the noise and crowded space online, you need to establish yourself as an authority or trusted resource and that is primarily accomplished by teaching or sharing what you know.


Personal branding is the ongoing process marketing yourself and the work you do or service you provide as a business brand.

To build a personal brand:**

Start as soon as possible. People are most interested in the behind the scenes view of your process. Seeing how you are going about building your brand or business. Do not wait until you have all the pieces in places, start sharing your story and journey from the start.

Practice & Hard Work. You need skills and talents to rise above the noise.

Create Often & Build a Body of Work: The more you create the better you become. The more consistent you create the more people you attract.

Get Organized & Hone Your Business Skills:

Teach Share your knowledge to build trust and authority. You will gain confidence and help and inspire others.

Bonus Tip #6: Time
Building a personal brand is not an overnight process. It takes a lot of time.



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The Content Whiteboard Show

The Content WhiteBoard Show Notes

Episode Summary
What type of Content Can You Make?
What are Examples of Each Type of Content?
Where do you put the content after you make it?

Goal of Episode:
To help you see the big picture view of content creation so you can make better and more strategic decisions on what type of content you should be making and where you should put it after you create it.

Content Creation: as I am talking about today is nothing more than the act of creating digital content for sharing or publishing online.

Content Marketing is a strategy or tactic of making digital content to promote your brand, product or service. Content marketing is about building relationships and earning trust by creating valuable content.

Episode Promo Video


Part 1:What type of Content Can You Make?

  1. Audio
  2. Video
  3. Writing

Part 2: What are Examples of Each Type of Content?

1. Podcasting
2. Audio Books
3. Audio snippets or voice recordings

1. Behind the Scenes videos
2. Q&A Videos either live or recorded
3. About Me/Talking Head Videos
4. Promo Videos more documentary style
5. Tutorials or Explainer Videos
6. Classes or Courses to sell
7. Webinars to teach or promote a product or course
8. Gear Reviews & Product Demonstrations
9. Daily Vlogging
10. Web Broadcasting or Live Streaming

1. Blogging
2. Books
3. Email Newsletter
4. White-paper Articles & How To’s



Google Play
Tune In

Audio Books:
Amazon Creation Exchange or ACX.

Audio Snippets:
Get Wavve


Website or Blog
Social Media Channels


Guest Blog: HuffPost, Forbes..

White paper/How-tos: & LinkedIn Pulse

Amazon Kindle Publishing

Email Newsletters
Mailchimp, Aweber & ConvertKit



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Music: Life of Riley & Wallpaper (

The Show Notes Show

EP80: The Show Notes Show

Happy St. Patricks Day!

Episode Topic:
Behind the Scenes of Show Notes

What are Show Notes?:
This blog post. It’s the text that accompanies each podcast episode.

Show Notes are where you would leave links and resources to items mention in the podcast and provide a good overview of what listeners can expect if they listen.

What you will learn
How I write my show notes

How I Format my Show Notes for the Web

How I Prepare my episode artwork

How I Schedule & Publish Each Weekly Episode on my WordPress Site.

Tools Mentioned Today:

Adobe Indesign
Divi Theme by
PowerPress Plugin by Blubrry

Show Notes: How To Not Hate Them

  1. Have a repeatable process
  2. Write Script or Outline with Show Notes in mind.
  3. Find balance and do not agonize over minutiae

Mike Murphy Unplugged Show Notes Workflow:

Step 1:

Episode Artwork & Featured Image for the WordPress Blog Post

Tool Used: Adobe Indesign
Time: 5–10 minutes


Step 2: 
Craft Show Notes Outline
Duplicate Script
Copy Show Notes to Clipboard (Cmd + C)

Tool Used: Scrivener
Time: 10 – 20 minutes

Step 3: 
Multi-Markdown Formatting
Paste Script
Use Multi-markdown language (HTML short codes) to format Show Notes for WordPress post


Step 4: 
Create New Blog Post in using Divi Theme by

Divi 3.0

Add /wp-admin after your web address to log-in

–Schedule the post to Publish on Fridays (for me).

–Change permalink episode link to make sharing easy

–Replace Episode & Featured Images


Step 5: 
Login to my media host, and copy the mp3 link and podcast layer code.

Step 5.5: 
Paste mp3 url in PowerPress Plugin by Blubrry

Step 6: 
Prepare the newsletter in Mailchimp

Step 7:
Create a promo video for each episode


Step 8:
Use Buffer to send show notes page out to Facebook, Twitter and Google Plus

Rinse & Repeat.



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The Accounting Show

The Accounting Show

EP79: The Accounting Show

Behind the scenes of Mike Murphy LLC:

What is an LLC?
How do you file taxes as an LLC?
How much does it cost?
What tools do I use for accounting & financials?


Mike Murphy LLC is limited liability company.

According to Wikipedia:
“A limited liability company is a hybrid type of legal structure that provides the limited liability features of a corporation and the tax efficiencies and operational flexibility of a partnership. The ”owners“ of an LLC are referred to as ”members.”

An LLC is not a corporation and are very similar to a sole proprietorship with the big exception being if I go into business debt, my personal assets are protected and only my business assets are liable, assuming I do not intermingle funds and keep things on the up and up is how I understand it.

If you are a sole proprietor (very common with freelancers and one man bands with a side hustle) and go into business debt, all of your personal assets (home, savings, boats) are liable. Kind of risky, but sole proprietorships are much easier to set up and less expensive.

Fee to Start LLC:
I paid attorney $350
I paid accountant $150


According to Wikipedia:
The IRS treats one-member LLCs as sole proprietorships for tax purposes. This means that the LLC itself does not pay taxes and does not have to file a return with the IRS. As the sole owner of your LLC, you must report all profits (or losses) of theLLC on Schedule C and submit it with your 1040 tax return.

Tip #1: Business Taxes in Florida are due on March 15th and not April 15th

Tip #2: When working as a sole proprietor or LLC, a good rule of thumb is to stash away 20–30% of everything you make so when tax time comes, you have the money to pay. Unlike your paychecks that take taxes out up front, you have to pay taxes on the backend, so tuck it away.

Tip 3: Keep track of every penny you spend and make and you can’t go wrong. Easier said than done, but is really what you want to strive for when going in business for yourself.

Tip #4: is to open a business bank account and get a business debit and credit card and keep it all separate from personal.

Note: If you use a personal debit or credit card and make a business purchase, that is technically okay and you can still claim the expense. I asked this as I was not certain.

So How much does Filing Taxes as an LLC Cost?

I expect to pay $300 to have my accountant file my taxes as S-Corp.

The Tools

First Big Piece of the Puzzle:
Use Business credit card for all bills and for any income accounts like Stripe or Paypal.

Tool #1:
FreshBooks is what I use to send invoices and track expenses. I also use it to track time and it generates reports for accounting purposes (expense reFreshBooks-R2C-ad-Invoicing-300x250-andyports and Profit & Loss Statements).

For expenses, I open up the FreshBooks]( app and snap a picture of the receipt, put in the total and done.

Tool #2:
Mint is designed to be a budgeting tool made by Intuit of Quickbooks fame and you basically add unlimited accounts including savings, checking, money market, investment accounts and credit cards and it pulls in all of the transactions and organizes them like magic.

You can also put in bills or anything related to your finances to act as reminders which is nice for us multi-taskers.

My favorite thing about Mint is you can change categories to match what your accountant wants and train Mint to label transactions exactly how you want.

Tool #3: Google Doc Spreadsheet and I mean simple. One Column with Expense Categories and Rows labeled with each month of the year.

How I Prepared Taxes:

Printed bank statements from personal and business.

Grabbed a sharpie and highlighted everything that had anything to do with my business (Web expenses, gear….)and left out personal stuff like groceries.

In Google Doc Spreadsheet I typed out every business expense by Month and guessed the label (do your best, your accountant will correct if you are off)

I totaled each category for each month and filled out the simple spreadsheet. That’s it. Freshbooks gave me the income total. Hint: Expenses>Income for 2016.

So the Mike Murphy LLC accounting system in it’s simplest form:

Tool 1:
FreshBooks for $25 handles all of my income and is where I put all expenses and I also use it to track my time for billing projects, which is nice.

Tool 2:
I use to pool together every transaction and every bill and categorizes according to my rules. It works with every type of checking, savings, credit card, mutual funds, Roth IRAs, bills, you name it and you can track it in Mint.

Tool 3:
Google Doc Spreadsheet, so I’ll never lose track of where it is and this method is not much different than inputting totals in a ledger.

All I need to do is compare my bank statements, Freshbooks Reports and Mint summaries and type in the totals for each month and I’m good to go.

In my head I was intimidated by doing the financials for my own business, but it’s really pretty simple if you stay on top of it.

Especially if I do it every month, which leads me to another tip:

In my Google Calendar, I created an Event on the 5th of every month for infinity that says Reconcile and I will get a reminder.

All I have to is look at my bank statements, check it against Freshbooks and look at Mint and put the totals in my Google Doc.

Not only will it make my taxes a breeze next year, but the key to success in business is knowing your numbers. How much is coming in and how much is going out?

Seems pretty simple, but many people are afraid to face the financials reality or they get too disorganized with no systems in place to know how to read the numbers.

Granted, I have very little things to keep track of at the moment, but it should not make a difference so long as I do things the same way and I know exactly where everything is. I was stressed out about it all just a month or so ago, but after sorting it all out for taxes, I think I have a really easy but functioning process in place and now I understand how it all works.

Bonus Tip:
I use an inventory app called Home Inventory ($30 in the App Store)

I input every piece of gear and equipment I own (it took me a couple of days to get it done). I then gave my accountant an itemized report of all the gear and value. It added a lot to my refund.



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The PodFest 2017 Show

The PodFest 2017 Show

What is The Podfest Multimedia Expo?

Why did I attend?
What did I learn?
What tips do I have for your next event or conference?

Podfest 2017

What is Podfest MultiMedia Expo:

Podfest or PME is an educational and training conference for independent podcasters created by Chris & Katie Krimitsos.

According to the Podfest Website:
“Podfest Multimedia Expo is the conference for podcasters, digital influencers and changemakers who want to grow their brand and audience and maximize their income.”

Podfest Multimedia Expo 2017
February 22–25th,2017

Price: $249 (Early Bird)

Caribe Royale Hotel
Orlando, FL

The Schedule
8–5 Classes & Workshops
6–2 am Meet & Greets

Why Did I Go?

Year 1 in 2016:
To learn more about audio production and how to grow and make my podcast better. I also wanted to get my face and brand out there and connect with fellow podcasters.

Check out Episode 27 for Podfest 2016 Reflection.

Year 2 in 2017:

The focus was on Mike Murphy LLC and the business.

For those of you on a similar path or journey as me trying to start an online business or working for yourself, events like these are a goldmine of inspiration and ideas.

My biggest struggle with the business side of things, I.e. Charging others for my knowledge and expertise.

My Mantra & Advice to you:
Just keep creating and doing what you do. It will happen.

My Takeaways:

**What did I learn or takeaway from Podfest 2017? **

1. The Power of Networking Meeting people face to face is much better than social media relationships.

2: Listen and observe more than you talk at events. Make it less about you or more about you being interested in the person you are talking to, they will be more likely to stay engaged and help you if they can.

3: Don’t forget the vendors. They represent brands that market to the podcast community, so making a connection or good impression may lead to a sponsorship or product demos or an introduction to one of their affiliates.

4: You never know who is listening to your podcast or reading your blog or Medium articles or watching your tutorials. I have said this many times and I’ve heard it many times, but I assure you it’s true.

One of my favorite quotes by Derek Sivers,
“What’s obvious to you is amazing to others.”



Even though you may not get a lot of engagement or feedback on your episodes, there are people tuning in and you need to show up and deliver the best content you can as you never know who is listening. You are making an impact.


Conference Tips:



Be active in the Facebook pages of the event and be helpful or kind in the group so that maybe others will want to meet you in person.

Make connections on social. Find out the topics they specialize in so you can engage in a meaningful conversation.

Why you are going?
Set yourself up for success.
Read up on the event and do your homework well ahead of time.
What do you need to learn the most or who do you think will help you the most?
What will you say to someone you want to connect with? Is there any common ground to break the ice?

Plan on early mornings and long days.

During the Event:

Build an Event survival kit:
Pack a warm jacket or sweatshirt because conference halls can be really cold.

Bringing your own snacks like nuts and fruit to keep you going.
Drink plenty of water
Bring chapstick
Bring Emergen-C or Throat Coat, etc to keep the voice fresh and germs at bay.
Have a charger and external battery for your phone
(Here is my favorites)
Bring tons of business cards.

After the Event:

Follow up with anyone you said you would contact
Send any thank yous via email or on social.
Input business cards you collected them into your Google Contacts or CRM with any notes you can remember.
Put Podfest 2017 in the notes of my Google Contacts so I can search.

Side Tip Resource:
Conferencetopia by Michael O’Neal is a free 3-video course on getting the most out of conferences. I thought it was pretty good.

My Next Podcast Event:

Podcast Movement
August 23–25, 2017
Anaheim, CA

Podcast Movement

Hope to see you at the Podcast Movement or Podfest 2018!


Subscribe To Podcast

Leave a ratings & review (if you already did, thanks)

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Music: Life of Riley & Wallpaper (

Mike Murphy

Mike Murphy

One Man Band

I help people figure things out. Wanna Join My Band?

Join Private Facebook Group