The Podcast Setup Show (Pt 2)

Episode 76: Part 1
Planning & Pre-Launch
Gear & Production

Episode 77: Part 2
Tagging & Uploading to a Media Host
Setting a website or page for your podcast
Creating an RSS Feed
Going Live on iTunes
Submitting to other podcast directories
Marketing & Production

EP77:

How To Setup or Launch a Podcast (Part 2)

Step 11: ID3 Tags
The quick definition is ID3 tags are the digital information baked into your mp3 podcast file.

Record & Edit Podcast
Export as .mp3 file
Add ID3 Tags

Software I use: ID3 Editor

Step 12: Media Hosts.
The place you store your mp3 podcast files and video too if you have a video podcast (yes, they exist)

I use Libsyn for $15/month
Other notables include Spreaker, Soundcloud, Podbean & Blubrry.

Step 13: Set up your Website
You need a home base for your podcast

My exact web setup is:
Wordpress (free)
Divi Themes by Elegant Themes ($69/year)
BlueHost ($13/month for cloud hosting)

Step 14: RSS FEEDS
It stands for Real Simple Syndication. You cannot launch your podcast without a valid RSS feed.

When I hit publish on my podcast and you are a subscriber, it shows up on your devices via RSS feed. If you are not a subscriber to this podcast, you can go do so now. I’ll wait for you.

Every podcast has a unique RSS Feed URL address.

How to generate your RSS Feed:

Method 1 is to generate your RSS Feed with your Media Host such as Libsyn.

Method 2 (my method): Using a WordPress Plugin called Powerpress by Blubrry
My Media host is Libsyn, but I use PowerPress plugin on my website by the Media Host Blubrry to generate the feed. A mixture if you will

Step 15: LAUNCH YOUR PODCAST in iTUNES Go Live. Heck Yeah!

Copy your RSS Feed to your clipboard

You then go to Apple’s podcast portal at www.podcastsconnect.com (the podcast is plural)

Sign in with or create a new Apple ID and you will see a Click on the Plus (+) symbol.

Paste your RSS feed in the box

Step 16: Submit to other directories like Stitcher, Spreaker, TuneIn, Google Play….iTunes is the biggest and most prominent directory or library, but you really should submit your podcast feed to as many as you can or at least the big players.

All you need to do is create an account and paste in your RSS feed one time for the directory to validate it and then you show up in their library.

Step 17: Marketing & Promotion

After every episode my process is:
Use Buffer to send my blog post with the episode and show notes to Twitter, Instagram, Google + & Facebook. Repeat this process 4–5 times per episode

I make a video but you could just do a nice photo with text graphic and post on Instagram & Facebook.

I also write an article on Medium basically taking my show notes or script and carving it into more of a blog article.

The bonus Step 18;
It is possible to make money either either directly from your podcast through sponsorships or listener supported donations through services like Patreon and through affiliate links or marketing your products and services, so just know it’s something to think about if you are starting a podcast this year.

Steps to Launch A Podcast

From Episode 76
Step 1: Start. Commit to starting a podcast and do not overthink it.
Step 2: Time. Do you have time in your work and life schedule to produce a podcast. If yes, move to the next step.
Step 3: Why? Be sure you know the reason or goal and be very honest with yourself on this one.
Step 4. Know your topic and visualize your target audience.
Step 5: What is the format of your show (solo, interview, etc). Also how long are your episodes
Step 6: What is the title
Step 7: Buy the domain name and start considering a website to house your show
Step 8: Artwork & Branding. You need cover art and headshots and promo photos and general design around your show.
Step 9: Buy gear & Equipment
Step 10: Decide on a digital audio workstation to record and edit your show.

Episode 77:

Step 11: ID3 Tags or the metadata in your mp3 file
Step 12: Choosing a Media Host to store your files
Step 13: Building a Website or preparing a home for your podcast
Step 14: RSS Feeds the central nervous system of your podcast
Step 15: Launch Day. Going Live. iTunes/PodcastConnect
Step 16: Submitting to Other Directories like Google Play
Step 17: Marketing & Promotion
Bonus Step 18: Thinking about Monetizing your podcast

HOUSEKEEPING

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The Podcast Setup Show (Part 1)

How To Setup or Launch a Podcast

The Overview:

Planning Your Show (ep76)
Gear & Production (ep76)
Media Hosting & Website (ep77)
Launching Your Podcast (ep77)
Marketing & Promotion (ep77)

Podfest Multi-Media Event 2017:

Date:
February 23–25th, 2017

Location:
Orlando, Florida

Website:
Podfest.us

The Steps (Part 1):

Planning & Pre-Launch:

Step 1: Start. Commit to starting a podcast and do not overthink it.
Step 2: Time. Do you have time in your work and life schedule to produce a podcast. If yes, move to the next step.
Step 3: Why? Be sure you know the reason or goal and be very honest with yourself on this one.
Step 4: Know your topic and visualize your target audience.
Step 5: What is the format of your show (solo, interview, etc). Also how long are your episodes
Step 6: What is the title?
Step 7: Buy the domain name and start considering a website to house your show
Step 8: Artwork & Branding. You need cover art and headshots and promo photos and general design around your show.
Step 9: Buy gear & Equipment (Dynamic microphone, audio interface/mixer, swivel boom arm, headphones…)
Step 10: Decide on a digital audio workstation to record and edit your show (Adobe Audition, Garage Band, Audacity…)

How To Setup or Launch a Podcast

The Overview:

Planning Your Show (ep76)
Gear & Production (ep76)
Media Hosting & Website (ep77)
Launching Your Podcast (ep77)
Marketing & Promotion (ep77)

 

The Steps (Part 1):

Planning & Pre-Launch:

Step 1: Start. Commit to starting a podcast and do not overthink it.
Step 2: Time. Do you have time in your work and life schedule to produce a podcast. If yes, move to the next step.
Step 3: Why? Be sure you know the reason or goal and be very honest with yourself on this one.
Step 4: Know your topic and visualize your target audience.
Step 5: What is the format of your show (solo, interview, etc). Also how long are your episodes
Step 6: What is the title
Step 7: Buy the domain name and start considering a website to house your show
Step 8: Artwork & Branding. You need cover art and headshots and promo photos and general design around your show.
Step 9: Buy gear & Equipment
Step 10: Decide on a digital audio workstation to record and edit your show.

Mike’s Gear List:

Microphone: Shure SM7B
Audio Interface: Allen & Heath Zed 10 Mixer
Headphones: Sony MDR–7506
Boom Arm: Rode PSA–1
Digital Audio Workstation (DAW): Adobe Audition

More Gear Options:

Microphone: Rode Procaster, Shure SM58, Audio Technica ATR2100
Gain Boost: Cloudlifter
Audio Interface: Focusrite Scarlett 6i6
Headphones: Audio Technica ATH–50MX

HOUSEKEEPING

Subscribe To Podcast

Leave a ratings & review (if you already did, thanks)

Buy My New eBook (How To Podcast on Wordpress.com)

Ask Mike Anything

Music: Life of Riley & Wallpaper (incompetech.com)

Mike Murphy

Mike Murphy

One Man Band

I help people figure things out. Wanna Join My Band?

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The Freelance Services Show

The Mike Murphy LLC Master List of Services

Part 1 is the Content Creation Blueprint or Roadmap. The big picture view of Content Marketing with talking points and examples under each of the main categories.

Part 2 will list detailed services of what I offer along with pricing when possible.

PART 1: CONTENT BLUEPRINT

Website & Blog

Home base for content:
Blog, Portfolio, eCommerce and products & Podcast Pages
Social Media Integration
Lead Generation & Email List Building
Google Apps for Work (G-Suite)
Affiliate Marketing

Writing

Blogging, How Tos & Tutorials & Articles, etc
Email Newsletter Content
Writing and publications on Medium.com
Authority Building & Networking on LinkedIn Pulse
Guest Blog Articles & Cross Content Marketing Vendors & Competitors
Self-Publishing & eBooks

Video

Tutorials & Screencasting Educational Videos
Promo Videos
Explainer Videos & Animations
Gear & Product Reviews
Daily Vlog Style
Behind the Scenes
Courses for Sale
Q&A/AMA
FAQ about business
Live-Streaming & Live Event Coverage
Social media video, etc

Audio

Podcasting
Coaching & Training Audio
Live Event & Conference Podcasting
Audio content for YouTube
Audiobooks (ACX)

Social Media

The hub of most small brand’s content strategy.

Instagram:
Sponsored Ads, Instagram Stories, Live, & Daily Posts, Collaboration, Event Promos

Facebook:
Ads, Pages, Private Groups, Events, Marketplace, Facebook Live, Facebook Stories (Coming Soon)

Twitter & Periscope:
Live stream & events. Authority branding & communication with clients & customers

Snapchat:
For businesses that target 13–30 year olds.
Custom geo-filters

LinkedIn:
Pulse for articles
Networking & promoting podcast

Pinterest:
Very powerful for many businesses

Etsy:

YouTube:

PART 2: MENU OF SERVICES

Coaching & Consulting:

Helping people figure things out.

Content Strategy
What are you wanting to accomplish?
Who is your target audience and what is the best way to tell your story.
How can you deliver the most value and create raving fans?
What social channels should you be on
What type of content should you make
How to Repurpose Content
What tools and resources do you need to be productive and efficient.(Adobe Creative Cloud, Freshboooks, Social media manager tools (Buffer, Tweetdeck, Hootsuite, Meet Edgar)

Podcasting:

Podcast Consulting & Setup
Gear & Equipment Training & Recommendations (bread and butter for me as the number one thing people ask me is for gear and product recommendations). FYI, this will all be done with affiliate revenue in mind.

Photo & Video Services:

Course Creation Production & Training (Screencasting & Animation)
Tutorial script writing and production (I will make tutorials for you)
Video Production & Audio Capture for Video Training & Production
Photography, Editing, Training, etc

Design & Graphics:

Photoshop & Basic Graphic Design Help
Training & Support
Feedback

Web & Tech:

WordPress Web Design
Domain & Hosting Setup
Wordpress Caretaker
Google Suite Setup
Email Newsletter Setup & Design
Mac & iOS Troubleshooting
Blog Help & Content Creation
Adobe Creative Cloud Training

HOUSEKEEPING

Subscribe To Podcast

Leave a ratings & review (if you already did, thanks)

Buy My New eBook (How To Podcast on Wordpress.com)

Ask Mike Anything

Music: Life of Riley & Wallpaper (incompetech.com)

Mike Murphy

Mike Murphy

One Man Band

I help people figure things out. Wanna Join My Band?

Join Private Facebook Group

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The Self-Publishing Show (Pt.3)

Part 3 of 3 in How To Self-Publish a Book 101.

Places other than Amazon to Sell Book
Tools to make formatting easy
Done for you Services for Distribution

Episode 74: How to Self-Publish a Book (Pt 3 of e)

Episode 74: How to Self-Publish A Book (Part 3 of 3)I am writing a book in 2017. This is my research as my podcast documents my journey and shares it with you. So if you have self-published a book already and have tips or insights, please reach out as I would love to hear from you. In Episode 74 I discuss 5 other platforms to sell your ebook:Apple iBooks, Kobo, Blurb, Nook, Google Play & bonus: Scribd. Resources to Format: Pressbooks & Vellum . Done for you Distribution & Sales:Smashwords, Draft2Digital & Pronoun .Are you thinking about writing a book? Have you written a book? I'd love to hear from you. .What's the best way to write a book? Start . Have a great weekend!.. .#adobeaftereffects #animation#tipsandtricks #tips #self-publish#writinglife

Posted by Mike Murphy LLC on Friday, February 3, 2017

 

Episode 72 (Part 1):

Writing & Editing Tools:
Scrivener
Ulysses
Bear
Grammarly
Hemingway

Writing Accountability Website (I Failed):
750words.com

Episode 73 (Part 2):

Self-Publishing on Amazon.com

And the 3 main components of Amazon related to self-publishing which were:

  1. Kindle Direct Publishing to get your ebook in the Kindle Store
  2. CreateSpace for on-demand printing of physical copies of your book
    And finally
  3. ACX, or converting your ebook to an audiobook and we also touched on some money-making opportunities for podcasters and content creators to audition for reading audio books.

Episode 74 (Part 3)

Self-Publishing & Distribution in addition to Amazon.com

Other eBook Marketplaces (Amazon Competitors)

Apple iBooks Store: Ebook store designed for use on iPhones and iPads and there is no web version or store you can access in a browser to purchase books.

Kobo Writing Life: Popular platorm for self-publishers and will distribute your book to ebook sellers around the world. There is a 5-step process and then Kobo handles the rest and you get paid once you reach over $50 in royalties. Kobo is also a physical e-book reader that is a direct competitor to the Kindle Device and appears to be more popular in international markets.

Barnes & Noble: The Nook is still around, but Amazon is putting the squeeze on Barnes & Noble.

Blurb: I like Blurb. Blurb is a pioneer in self-publishing and made it possible for anyone to make and sell books without having to invest in upfront costs. Blurb can be viewed on Kindle, iOS and Android devices.

Google Play: The android platform for books and more. It is criticized for being hard to upload, but the Google search engine power makes it worth it.

Bonus: Scridb Read books, audiobooks & more

PART 2: FORMATTING MADE EASY

There are many different eBook formats and this is where a lot of people get overwhelmed:
PDF, ePUb, AZW, Mobi are the most common formats.

Scrivener, Ulysses and Adobe InDesign can handle all of these, but it takes a lot of work to make sure the design and formatting will work on multiple devices like Kindle, Nook, Kobo & iPad

Two time-saving tools to help with formatting:

Pressbooks.com

Vellum.pub

Note:
You still have to write the book in another program

You still have to manually upload your book to all of the platforms you want to sell on

But, you only pay for the formatting and owe them nothing in royalties.

Pressbooks.com

I may seriously consider this as I get my book in order as it will be a huge timesaver.

Costs: From $19.99 – $99 per book

You will still need to create accounts and upload your books to Kindle and iBooks and Google, etc, but Pressbooks does all of the heavy formatting work and ties it up in nice package for you to distribute on multiple platforms.

Vellum.pub
Not quite as powerful or feature-rich as Pressbooks.

Vellum “easily create beautiful eBooks.”

Cost: $19.99 per book a la carte or
$199 for unlimited books.

Simply upload your manuscript, Vellum will make it look pretty and spit out all of the formats exactly as you need them for uploading to all the major eBook sellers.

PART 3: DISTRIBUTION MADE EASY

Amazon is Step 1 for most self-publishers.

There are very popular platforms that have partnerships with all of the major eBook sellers around the world and you can upload your book and they will make sure your good gets sold in all of the other eBook marketplaces. This done for you service is convenient and major time savor, but you will make less per book than if you did it yourself.

  1. Smashwords.com
  2. Draft2Digital
  3. ProNoun

HOUSEKEEPING

Subscribe To Podcast

Leave a ratings & review (if you already did, thanks)

Buy My New eBook (How To Podcast on Wordpress.com)

Ask Mike Anything

Music: Life of Riley & Wallpaper (incompetech.com)

Mike Murphy

Mike Murphy

One Man Band

I help people figure things out. Wanna Join My Band?

Join Private Facebook Group

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