The Snapchat Show (Part 1)

The Snapchat Show (Part 1)

Ep34 : The SnapChat 101 Show (Part 1 of 2)

What is Snapchat?
How Do You Use It?
How Do You Add Followers?

Episode 35 will be part 2 where I discuss how and why I am using Snapchat and how it can help you as a podcaster and online business. 

Ask Mike Anything:

Question: What do you recommend for a good video or vlogging Camera?

1. Canon G7X Mark II. This is Casey Neistat’s small camera. This goes for about $700
2. Sony RX100  Mark IV


Rode VideoMicro HD
Rode Video Mic Pro
Rode Smartlav+

Vloggers Mentioned:
Casey Neistat
Fun For Louis
Mr. Ben Brown

The Snapchat 101 Overview:

What is Snapchat?
How do you use it?
How do you build an audience.

Some quick facts:
Snapchat is a social media platform
Snapchat is an image messaging application
Snapchat was launched in 2011 (by 3 Stanford Students)
The company is valued around $20 billion
Snapchat: 7 billion videos plays per day
Facebook: 8 billion video plays per day
Snapchat is a big player in the social media world.
Gary Vaynerchuk loves Snapchat
Logo name: Ghostface Chillah (WuTang reference)

1. How Do You Use Snapchat?

Snapchat is on iOS or Android devices.
Every photo or video message you send is called a Snap
Snaps can be 1-10 seconds long (Here’s a Hack)
Snaps disappear once read.
Snaps can be saved

The Story (foundation of Snapchat)
Snaps are sent as private messages or to your story
Snaps stay on your story for 24 hours and then disappear.
You can see who read your story (and vice versa)
Your story is your story. Be creative and keep people wanting more.

2. The Creative Toolkit of Snapchat

1. Drawing tools and text overlays. Draw with colors or use the text tools to write. Text can be scaled and colored.
2. Stickers: Graphic icons and emoticons. Can be scaled, rotated and moved around.
3. Filters. Overlay effects (Instagram style, black&white) clock, mph, temperature, slow and fast speeds…
4. GeoFilters. Custom made graphics location dependent. You can submit custom made filters for free or pay for ads.
5. Lenses. Face recognition graphics and overlays add humor and fun

3. How do you add Friends?

1. Add by Username: My username is MikeMurphyBTS (as in behind the scenes)
2. Add from Address Book. App will search your Phone address book
3. Add by Snapcode: Yellow graphic with white ghost and maybe a moving image inside (gif). Take a picture of a snapcode.
Note: When you take a screenshot of a snap code, that person is notified.
4. Add Nearby. Add friends nearby at a coffee shop or event

Resource mentioned: Ghost Codes (app to make it easier to find people based on interests…’podcasters’)


Cliff Ravenscraft (YouTube)
Terry White (YouTube)
Buffer App Blog


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Music: Life of Riley & Wallpaper (

Podcast Toolkit: Mike’s Gear

Podcast Toolkit: Mike’s Gear

The Podcast Kit (Shure SM7b)

Mike's Podcast Kit

This is my main podcast setup. I also have an Allen & Heath Zed 10 mixer, but I think the Focusrite 6i6 has slightly better preamps. This is a Pro Level setup and may be more than you need. I do have beginner and intermediate packages available. Let me know if you have questions on any of these products.


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The YouTube Show

The YouTube Show

ep33: The YouTube Show

Some quick facts:
Approximately 500 hours of video are uploaded every minute (yes, 500 hours/minute)
There are over 1 billion users on YouTube
YouTube is the second biggest search engine next to Google.

Today’s Ask Mike Anything came from a discussion on Facebook:

Question: What is the difference between 16:9 and 1080p for video?
Answer: The answer is there is no difference. 16:9 is what is called the aspect ratio for Wide Format video. So 16 is the wide and 9 is the height.

1080p is referring the resolution and it is what is widely known as full HD or high-definition video.
The actual size of 1080p video is 1920 pixels by 1080 pixels.
The actual size of 720p (standard HD) is 1280x720 pixels
The actual size of 4K video (to replace 1080p) is 3840x2160 pixels

What size to upload to YouTube?
1920x1080 pixels or 1080 p (aspect ratio= 16:9)


5 benefits of leveraging video and YouTube in particular:

  1. Website Traffic & Building Your Email List:
  2. Promote Your Podcast Directly
  3. Monetize & Make Money
  4. Establish your authority
  5. Creativity & Personal Development. It matters.


YouTube Resources:

YouTube Creator Academy

Tim Schmoyer of Video Creators TV







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The Video Ideas Show

The Video Ideas Show

Ep 32: The Video Ideas Show


5 different types of videos that you can make as a podcaster or content creator to get your video marketing up and running. If you are new to video or not sure where to start, today’s episode is going to be a good starting point to give you some ideas and inspiration to start making videos to promote your podcast and your brand.

Question: Do you recommend LED lighting for video and why?



Pros:  Lightweight, Stay cool, Low Power Consumption, Great accessories, ease of use

Cons: More expensive often, color tints, not as bright, not always as flattering as tungsten or fluorescent kits.

Here is what you look for when buying LED lights:

CRI (Color-Ratio-Index): Above 90

Daylight Balanced (5600K)

My recommendation as always for all things camera/video: Call B&H and ask what LED lights they recommend and give them your budget and they will tell you:

LED Lights I Use:

Ikan IFD576-S Daylight LED Light

Fotodiox Pro LED-312DS

Genaray LED-6200T 144 LED Light

Check Out Film Riot’s review of Aputure Amaran LEDs:

5 Types of Video You Can Start Making Today: 1. Behind the Scenes videos: 2. About Me/Promo Videos 3. Tutorials or Screencast videos 4. Gear Reviews & Product Demonstrations 5. Vlogging

Benefits for Podcasters:

Engagement with listeners Establish authority Teach Share knowledge Show authenticity and vulnerability Build Trust Promote podcast and individual episodes Market products and services

1. Behind the Scenes: Show off your workspace or podcast setup.

2. About Me Video: This is a promo video about you! Introduce yourself to your listeners and community.

3. Gear Reviews & Product Demonstrations. Unboxing videos or demonstrate your microphone or mixer, etc. If your gear reviews are good you could earn affiliate income or brands might send you products.

#4. Tutorials and Screencasting. The easiest way to get started making videos and a good place to start if you really don’t want to be on camera.

Screencast Software: Screen flow by Telestream

Camtasia by TechSmith

Buy Now!

#5. Vlogging: Get personal with day-in-the-life videos. Upload to YouTube, Snapchat or Instagram and let your audience see your daily routines. Not for the faint of heart, but a great way to build trust and faithful followers.

Bonus Idea:

Trailers for podcast episodes. Sean McCabe does a great job with this.


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Music: Life of Riley & Wallpaper (

The Rhythm Show

The Rhythm Show

Ep 31: The Rhythm Show

How do I keep my podcast workflow balanced and in rhythm?

Today’s Ask Mike Anything:

How do I submit my brand new podcast to iTunes?

Using the new portal by Apple

Copy your RSS feed created by Powerpress or Libsyn. (Cmd+C)
Log into to with your Apple ID
(Just a side tip,there is a link on the front page of iTunes that says Submit A Podcast that will take you there)

Paste (cmd-V) your RSS feed there and hit Submit.


PodcastsConnect Resources: Click Here

Previous Shows Mentioned:
Episode #25 (Podfading)
Podfading: When podcasters slowly start to miss
episodes until eventually they just stop.

Episode #10: The Production Show: How long does it take to produce one podcast from start to finish?

Causes of Burnout & Imbalance:

1. It is hard to generate money from podcasts and they cost money to run.
2. Difficulty building audiences
3. Technically challenging with audio gear and equipment.
4. Impostor syndrome. With so many podcasters, why bother?
5. Podcasting is becoming 24/7 hobby

Steps to get rhythm:

1. Understand Why & See The Big Picture.
Episode #22 is all about my Why. Why did you start a podcast? If the goal is important, keep reminding yourself.

2. Schedule & Prioritize:
Put everything on the calendar and you will be more likely to do them and it will turn into a part of your routine.

3. Be more self-aware:
What are you good at and what do you enjoy? Figure this out and do more it. Outsource tasks if you can or ask for help. Is your podcast and everything you are doing authentic to you or are you doing something because others are having success? Be you and it will get a lot easier.

4. Preparation & Writing:
Failing to plan is planning to fail.
Resources Mentions:
Medium & Nuzzle App &

[Tweet “Failing to Plan is Planning to Fail – Alan Lakein”]

5. Study & Practice

Cliff Ravenscraft, The Podcast Answerman has a great
quote: I don’t need easy, I just need worth it.

Places I learn:



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Music: Life of Riley & Wallpaper (