ep21: The Format Show

ep21: The Format Show

Ep21 : The Format Show
In today’s episode, I discuss five show formats most commonly used in podcasting to help you decide which style is best for your podcast.

The 5 formats of podcasting I want to talk about today are:

1. The Solocast or Monocast, or as I like to call it, The One Man Band.
2. The Interview
3. The Co-Host
4. The NPR Storyteller
5. The Mix & Match

Ask Mike Anything:

Question:
What webcam do I recommend for live webcasting on sites like Blab and Google Hangouts?

Answer:
The Logitech c920 Webcam. 1080p High-Definition. Great camera and you can Find it on Amazon for about $65. Incredible deal.

Logitech c920 Webcam

Logitech c920

Why does the format of a podcast matter? Because the format you choose needs to tell your story or teach your listeners or entertain your audience in the most authentic and effective way possible. And before we get too far in the show, the format of your show is 100% up to you and can change at any time you see fit, but always keep your listeners in mind as consistency is a big reason why podcast subscribers tune in every week.

Questions To Ask When Starting A Podcast:

What is the purpose of your show?
What is your show about?
What value does the content deliver to the listeners?
What is the best method to deliver your message?
What do you want your listeners to experience by listening to your podcast?

Formats:

1. The Solo or Monocaster, The One Man Band. One person on the mic.

Pros:
Easy to start
I am in complete control of the content and material.
It’s very personable and intimate. Just me and you.
It’s technically easier. Just plug in your mic to a mixer or recorder and go vs. Doing interviews and having to control the quality of your audio, plus a guests.

Cons:
No one to fall back. 100% responsible for all content.
Not easy to be conversational for some without human interaction.
Lonely for extroverts.

Example: Mike Murphy Unplugged & Omar Zenholm from $100MBA.

2. The Interview: The podcast host interviewing a guest.

Pros:
People just like listening to interviews.
Reach more people quicker than solo show.
Networking Opportunities.
Knowledge.
Less script writing. Guest gives content

Cons:

Scheduling
Batching
Technical

Examples of good interview podcasts: John Lee Dumas and Entrepreneur on Fire. 

3. The Co-Host This is two podcasters in a studio (can be remotely, but often they are in the same studio) doing their thing.

Pros:
Entertaining and fun in nature if the personalities are good and they have good rapport.
Often educational as you get perspectives from two different people
Co-hosts likely share the content creation so the workload is split up.
Fallback, meaning if you are stuck or can’t come up with content, the cohost can bail each other out.

Cons:
Co-hosted shows can get a little ramble for me or too much fluff.
There is often long intros of the hosts catching up with each other. I like shows that jump right into the topic.
Staying on topic is often an issue with co-hosted shows.
Scheduling is an issue as they must both agree and commit to times. What happens if one of the hosts is sick? Something to consider.
They must be on the same page.

Example: SeanWes.TV with Sean McCabe & Ben Toalson is an excellent co-hosted show.

4. The NPR Storyteller It seems as though all the rage is storytelling in podcasting. These are podcasts illustrating a topic through story.

Pros:
Who does not like a good story?
Engaging the audience
Entertaining, funny, witty and can be educational
Like going to the movies only in audio

Cons:
Very difficult to create.
Expensive if the production requires crew
Technically very involved. Most good storyteller shows have great editing and sound effects and music beds to make it a complete package. This takes massive creativity and skills to pull off a good storytelling podcast for most cases.

Examples: Serial, Reply All, 99% Invisible, RadioLab, This American Life, Lore, The Moth Podcast and many more.

If it is by NPR or Gimlet Media, you can pretty much assume there is a storytelling aspect to it.

Bonus example: Millenial by Megan Tan

Finally, #5. The Mix & Match Podcast Format. Part one man band & part interview

Pros:
Variety
Audience gets the best of both worlds
Splits up the workload and monotony
Interesting and Educational
Much of the material can be from repurposed content (sound bytes and clips from other shows).

Cons:
Hard work. You must prepare scripted or outlined monolog and prepare for interview.
Editing can be more work since there is often splicing and dicing of clips
Guest audio must be matched to fit into the sound of show.

Examples: Dave Jackson, The School of Podcasting. Dave is an excellent educator, he’s funny and entertaining, delivers great interviews and the way he splices and dices clips to explain topics is very effective.

Music: Life of Riley & Wallpaper (incompetech.com)

ep20: The Teaching Show

ep20: The Teaching Show

Whohoo! #20. Why & How Do I Teach Online?

In today’s episode:
5 Benefits of Teaching & 5 Ways To Teach Online.

Ask Mike Anything:

Source: From Blab Chatroom
Question: I want to start a podcast about technology and there are so many other podcasts that talk about technology. Why would anyone listen to me?
Answer: Perspective (shoutout to teacher and podcaster, Chris Nesi). My podcast is unique because of my perspective on every topic I teach or discuss. Your podcast about technology will be unique to your knowledge and experiences. Watch the evening news any day of the week and the same story sounds completely different depending which station or reporter is covering it. So, the reason someone would listen to you even if you are talking about the same topic is the relationship and connection you build with your audience. Your perspective will resonate with some and with others it may not. It’s up to you to develop your voice and style and that comes with time, practice and experience. But if you are passionate and knowledgeable about a topic, pay no attention to what your competition are doing and people will listen to you if you are providing good content and value.

I. 5 BENEFITS OF TEACHING?

1. Establishes Authority (The more you teach the more you become associated)
2. Learning & Improving Skillset (Teaching requires practice & repetition)
3. Helping others (Serving Hours)
4. Marketing & Promotion of Brand (Serving Hours & Webinars)
5. Financial (Consulting, Coaching, Training Courses)

1. Authority. The more you teach about a topic the more people associate you as an expert or authority on that topic. Becoming an authority in any industry leads to opportunity and also helps you gain confidence. The more I teach about podcasting, the more people when they hear my name or see my logo will say, Hey, it’s Mike the Podcast Guy or whatever you teach. This is the value of teaching a niche topic. For jack of all trades, the concept of niche is very frustrating. I have had a long battle with this as I have too many interests and picking one niche topic is almost impossible. You may be in this boat too and struggling create anything because you can’t decide what to choose. I am still working on this, but I can tell you teaching is the answer.

2. Learning & Improving Skills. Teaching is the best way to learn and master your own skills. It’s actually quite amazing how much I’ve learned by writing podcast scripts and teaching others. For everything I teach, I have to think: What is the purpose of this lesson? What steps are required? What do I want people to takeaway from this lesson? So in order to teach anything, I have to completely deconstruct the process and explain it in a simplified manner that people can understand.

3. Helping Others. Teaching is rewarding to me because I am helping others figure things out and hopefully as a result they can be more successful or happy or move forward in their business or personal development. There is nothing more satisfying than seeing someone frustrated or overwhelmed with something and me being able to solve their problem or teach them an easier way to do something in a way they had no idea existed. Helping others should not be underestimated as it will help you in every facet of your business. I started my online journey to share my knowledge with others and is one of my primary motivators. I use social media serving hours as my way of teaching others by helping them. This sharpens my skills and gives me satisfaction of making someone’s day just a little bit easier because of knowledge I shared. Helping others is also the way to build relationships and a strong network. When a friend of the person I help online needs a tech issue solved, guess who they are going to recommend?

4. Marketing & Promotion. Teaching is the ultimate marketing tool online as when you share your knowledge, your brand gains exposure and it’s usually in a positive light. One way to do this is on social media and guest blogging. Rather than post about what you had for breakfast on Twitter, provide a link to great article on podcasting or design. Or write an article for a blogger or podcaster you look up to and you will be providing them value and reaching a new audience. Always be sharing things you think will teach others or be of some value to your audience and your brand will benefit. Teaching comes in many forms, but the more people associate you as a thoughtful or genuine provider of useful content, the more your brand will grow. Promise.

5. Financial: That’s right, you can make serious money teaching.

II. 5 WAYS TO TEACH ONLINE?

1. Start a website & blog
2. Start a YouTube channel
3. Create online courses
4. Offer Coaching & Consulting
5. Launch a podcast

1. Start a website & blog. There is really no better or easier way to get started teaching and sharing your knowledge than with a good old fashioned blog. While writing is necessary component of most everything you do, you really can teach effectively on your blog in so many different styles. There are infographics and listable posts of Top 10’s, etc and then you can embed video with bullet point descriptions. Your website and blog should offer great content as this is where you will grow your email list, so the more useful and educational material you have on your website and blog, the more likely people are going to stop by and sign up so they stay informed.

2. Start a YouTube channel

3. Create online courses.
Resources Mentioned:
Udemy.com
Skillshare.com
Teachery.co
Thinkific.com

4. Social Media. Use social media to build relationships and teach/share your knowledge.
Resources Mentioned:
Blab.im
Periscope.tv

5. Launch a podcast. Starting a podcast is one of the most effective teaching platforms online and a great way to establish your authority and mastery of topic.

Resources Mentioned:
Omar Zenholm from $100MBA teaches 10-minute business lessons 7 days a week and he is a very effective teacher.
Sean McCabe is another podcaster who teaches entrepreneurship. Both use podcasting to add value and build relationships with their audience and to market products they sell.

Music: Life of Riley & Wallpaper incompetech.com

Podfest Tampa 2016!

Podfest Tampa 2016!

What: Podfest Tampa 2016
When: February 25, 26, 27th
Website: www.podfest.us

For the 2nd year in a row, Podfest is the gathering place for long time podcasters, new podcasters and those who are thinking about starting podcasts. It’s a special forum that brings you actionable and strategic education, unique opportunities to connect and collaborate with your fellow podcasters and speakers and access to the best podcasting resources out there!

PodFest Tampa

Podfest Tampa

 

Let’s Connect!
If you are planning on attending Podfest Tampa in February, let me know and I would love to meet up.

Why Am I Going?:

Let me start by saying that networking and being social are not strengths of mine. My favorite part of conferences and tradeshows are usually the vendor tables showing off the latest and greatest tools. This conference will have a different focus for me.

I have decided to go to Podcast Tampa because I want to learn from people like Dave Jackson and many others who have more experience and knowledge in the industry. I want to be great at podcasting and learning from the best is one way to get there. Podfest Tampa is smaller than Podcast Movement in Chicago (the big dog of podcasting) and that is a good thing for me as I think it is going to be more low-key and more educational, which is why I am going. I’m particularly excited for the Podcast Repair Shop where Glenn the Geek and others critique podcasts and offer help. This will be a little daunting for me, but invaluable.

I look forward to seeing you at Podfest Tampa!

 

Mike Murphy

Mike Murphy

One Man Band

I help people figure things out. Wanna Join My Band?

ep19: The Authority Show

ep19: The Authority Show

ep19: The Authority Show
1. How to overcome fear
2. Establish yourself as an authority

Ask Mike Anything: (From Blab.im)

Question:  Do you recommend using Soundcloud to host my podcast?
Answer:     My answer is no. I love Soundcloud as a user and think their design is great. I considered hosting my podcast with Soundcloud, but I was advised against it and I am glad. You want complete control of your RSS feed if you can. As my Scottish online buddy, Kevin Scullion says all the time, you don’t want to build your home on other people’s land. Furthermore, Soundcloud is rumored to be in big financial trouble, so no need to take the chance. Without having control over your feed, it could be a big hassle to move your RSS feed to a new host. 

My recommendation and what I use: I use Libsyn to host my audio files and Blubrry/Powerpress to generate my feed using WordPress. You can’t go wrong with either company. I pay $15/mo for Libsyn.

1. How To Overcome Fear:

It’s all about Mindset:

The Impostor Syndrome: The Impostor syndrome can be defined as a collection of feelings of inadequacy and It is experienced internally as chronic self-doubt, and feelings of intellectual fraudulence.

Resources Mentioned:
Austin Kleon
Anne Lamott, Shitty Drafts

2. Become An Authority:

[Tweet ““Try not to become a person of success. Rather become a person of value -Albert Einstein.””]

Resources Mentioned:
Derek Sivers, What’s Obvious To You

To Teach Online: Step out of your comfort zone and share what you know. Give your knowledge away for free. Establishing your authority happens when you stop focusing on yourself and start solving problems and offering help to others.

Creating content or solving someone’s problem no matter how big or small is valuable.

Being an authority does not mean you know it all. Remember that. John Lee Dumas from EOFire often references the legal definition of being an expert simply means that you know more than others in the room. Being an authority stems from you helping others and knowing enough to solve problems. The more you serve and engage, the more you will be perceived as an expert and the more you create and practice your craft, the better you become.

It starts with the Mindset shift and develops when you start sharing your knowledge.

Music: Life of Riley & Wallpaper (incompetech.com)

Not Perfect. It’s Okay.

Not Perfect. It’s Okay.

If you listen to more than 2 episodes of Mike Murphy Unplugged, there is a good chance you hear me say done is better than perfect. I say it often as much to motivate my listeners as I do to keep myself in check. While I do not consider myself a perfectionist (semi), I want everything I create to be at the highest quality it can be. I push myself to be better at everything I am passionate about. I have spent years studying technology and software programs so I can be better at creating.  I work in a high-end photography studio where we sell expensive artwork, so the quality has to be good. Quality takes time and that is okay, but the key is knowing when to stop. That is where most people struggle. We as creatives always want to fine tune and tweak and there is always room for improvement.

Set Due Dates & Calendar Alerts

Parkinson’s Law: ‘work expands so as to fill the time available for its completion’

The trick to knowing when to stop is due dates and deadlines. The more time you give yourself, the more time it will take. Use Parkinson’s Law to your advantage. Creatives seem to work best under pressure, so if you struggle with hitting publish because you know you can do better, set due dates on everything and you will publish more. At the photography studio I manage, we are busiest around holidays. I design all the holiday cards and books, etc and they are time sensitive. People need to send out cards before Christmas. I design cards that are not perfect all the time because I have a deadline. The first year I struggled and beat myself up and each year my process improved and the quality of each design increased. Imagine that. Push yourself to create more and often and you will improve on every part of your personal and professional journey. Promise.

For example, rather than telling yourself you want to write or one blog post per week, put blog posts on your calendar on Wednesdays and you will start to treat it like any other appointment. Have the calendar remind you and it may drive you crazy with all of the alerts at first, but you will be more likely to get it done. You are simply creating habits for yourself to get things done. This is a big step in moving forward. I put every task I want to accomplish (blog post, videos, podcast episodes…) in Asana and they sync to Google Cal. I know if I don’t check off my tasks they are going to pile up and I’m going to feel behind and overwhelmed and that is not a place I ever want to be. I pride myself on being reliable and doing what I say and having the calendar hold me accountable is a mind hack that works for me. I encourage you to give it a try if you find yourself not creating content as often as you would like. You will start to develop a rhythm of getting things done and the quality will naturally progress as you go. This is my priority in 2016. Pretty good feeling so far.

Meet Mike Video: Done and far from perfect

I am behind in making videos, tutorials and classes partially because I set my standards too high to produce quality content and my subconscious pushes video down the to-do list. Videos take a lot of pre- and post-production time to make, but I will get faster and it will get easier after every video I upload to YouTube. This video is soft (focus is not always easy as one man band), the transitions of b-roll is choppy and not great, I have the background music just a little too low in volume, and my dialog is rough in spots. These are just a few of the problems. We are our own worst critics. Give yourself more credit. By hitting publish, some may fear others will think, ‘is this the best he can do? it’s terrible, look at all these imperfections…’ Or, you can hit publish and do what most people talk a lot about doing, but actually don’t do it and that is Create. Your critics will find flaws in everything you do and they are usually the people who talk a good game, but never actually do anything. Your audience and tribe will not be nearly as critical as you are on yourself and they will value your efforts in producing content. If you struggle with the fear of putting your work out there for people to see, please go watch one of my favorite videos that I watch a couple of times per year: The Gap by Ira Glass.

Here is a far from perfect video. Guess what, the next one will be better and I will be further ahead in the journey. #learn #create #move forward.

Hello, I’m Mike Murphy: