The Web Show

The Web Show

Ep 12: The Web Show

BlueHost

BlueHost

Ask Mike Anything:

From Blab.Im Listeners:
Q. Do I need a dedicated website for my podcast and one for my personal/business page?

A. For most cases, my answer is keep it simple and just use one website for all. The only exception is if your podcast is so unrelated to your main website, but otherwise keep everything under one roof to make it easier on you and your audience.

Web Tools I Use For Mike Murphy Co.

1. Domain Names:

I use GoDaddy.com

Bonus tips:

Chrome extension: Honey (save money)

For Social Media Checking, I use an extremely handy site called:

https://www.NameCheckr.com/ that shows you ever social media site known to man and whether the user name you want is available.

And finally, a very cool resource for finding the perfect domain name is:

LeanDomainSearch.com Simply type in your desired domain name and it not only tells you if available, but it lists tons of alternatives and names that are available.

2. Web Server:

BlueHost.com, or

HostGator.com

3. Websites:

WordPress.org

Squarespace.com

4. Themes:

Divi Theme by ElegantThemes.com.

Child Theme: Child Theme Configurator (WP Plugin)

5. Tools & Plugins I use on Mike Murphy.co

WP PLUGIN FAVORITES:

Monarch Social Media Plugin

Bloom Email Plugin

  1. Click To Tweet
  2. Blubrry PowerPress..
  3. Pretty Link Lite

Music: Life of Riley & Wallpaper (incompetech.com)

HOUSEKEEPING

Subscribe To Podcast

Leave a ratings & review (if you already did, thanks)

Buy My New eBook (How To Podcast on Wordpress.com)

Ask Mike Anything

Music: Life of Riley & Wallpaper (incompetech.com)


Amazon/Affiliate Disclosure:
Mike Murphy LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, I earn from qualifying purchases.

Listen To Past Episodes

The Email Show

The Email Show

EP11: The Email Show

  1. What is Email Marketing?
  2. What is The Power of Email Marketing
  3. How Do you build an email list
  4. What Tools do I use for email marketing

Ask Mike Anything:

(AMA): Is email dead?
Today’s Ask Mike Anything comes from a special listener of the show. Retired Head of the NFL Management Council and the man smack dab in the middle the 82 & 87 NFL strikes, Jack Donlan:

Resource Mentioned: slack.com

1: What is Email Marketing?

For those of you who are not quite sure what I mean by email marketing, it is simply brands communicating with their clients or audience via email and the most common form for small brands and one man bands is the email newsletter.

A little history lesson:

The Can-Spam Act was initiated by W. In 2003 because so many people were complaining about spam.
If someone wants to unsubscribe from your list, make it easy for them. Period.

Resource To Unsubscribe in Bulk: Unroll.me

2: Benefits of Email Marketing

What are the benefits of using email marketing?

  1. Building Relationships:
  2. Establishing Authority:
  3. Promotion & Sales

Books Mentioned:
1. Tribes by Seth Godin

2.  Jab, Jab, Jab, Right Hook by Gary Vaynerchuk 

3: Building an Email List

Building an email list and communicating through email is one of the most important parts of running an online business. The goal is not to accumulate as many people as you can, the goal is to build relationships with people who like and trust you and want to learn more from you. The number of people on your list does not matter, it is all about building quality connections for the long-term. Every person on your list should be valued and always treat your email list with the utmost respect and deliver as much value as possible.

Resources Mentioned:
Bloom
LeadPages.net

4: Tools I Use

Email Newsletter:
Mailchimp.com

WordPress/Website Plugin:
Bloom by ElegantThemes.com (Free with Divi)

Alternatives Mentioned:
Aweber.com (popular, but not my favorite)
ConvertKit by Nathan Berry (Pat Flynn Review)

Music: Life of Riley & Wallpaper (incompetech.com)

HOUSEKEEPING

Subscribe To Podcast

Leave a ratings & review (if you already did, thanks)

Buy My New eBook (How To Podcast on Wordpress.com)

Ask Mike Anything

Music: Life of Riley & Wallpaper (incompetech.com)


Amazon/Affiliate Disclosure:
Mike Murphy LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, I earn from qualifying purchases.

Listen To Past Episodes

Now on Soundcloud!

Now on Soundcloud!

Mike Murphy Unplugged is now live on Soundcloud, iTunes, Spreaker, Stitcher & TuneIn. Soundcloud is the only platform where I have to upload each episode individually as it is not pulling from the rss feed. I originally wanted to host my podcast on Soundcloud mostly because I like the platform and the design of the player (below). Whenever I go to a site with Soundcloud files embedded, I am visually attracted to it and the players work well. I was dissuaded from hosting on Soundcloud mostly because of having control of the RSS feed which is a big deal. If Soundcloud goes under as a company (which rumor mills say they are in trouble), then my feed goes with them and then I am faced with the hassle of redirecting my feed to another service. My solution was to create the feed using Powerpress/Blubrry plugin right here on my website and host the file only on Libsyn.com. Now I have full flexibility and control and I still get to use Soundcloud, I just have to manually upload, which is no big deal.

Another day, another directory where the podcast can be discovered. Cool.

Gear I Use: Cameras & Lenses

Gear I Use: Cameras & Lenses

MY CAMERAS (FOR VIDEO, BTS & TUTORIALS)

DSLR Canon t5i. This is my main camera that I use for HD video, stills, travel, and most everything. Love this camera.

Webcam: Logitech c920. The best sub-$100 camera out there. I use this for all of my screencasts, Skype, Blab and for projects where I need an extra angle. This is a great little HD webcam.

Action Cameras: GoPro Hero 3 & 4 Black. What can I say about GoPros. They are fun and very high quality. I use them mostly for time-lapse video and just experimental video stuff.

Point & Shoot: iPhone 6Canon G11. Both incredible cameras. The G11 was my favorite camera for many years and I still use it every so often, but find myself using iPhone more and more.

Lenses:

1. Canon 18-55 mm Kit Lens: This lens is a very good all purpose kit lens.

2. Canon 10-18 mm Lens. Wide angle lens that I really love to use while traveling to get landscapes and dramatic city shots.

3. Canon EF 50mm f/1.8 STM Lens: Incredible lens for only $125. The depth of field is so shallow and it makes product shots look so good. This is Canon’s upgrade to the famous nifty fifty and this is a must have lens for me.

4. Canon 24–105 mm Lens: My best quality lens that I use for just about everything. Solid L-series (red ring) and a noticeable quality difference between it and the kit lens. I bought this lens on Craigslist and it goes with me everywhere.

 

Photo & Video:

It is becoming more and more important for businesses to leverage the power of video into their marketing and business strategies. Video and live streaming are here to stay and having quality video and imagery is necessary. Keep it simple as working with video footage is not easy or quick so the more simple your setup the better. When I record talking head videos with my DSLR and external mic I have to sync everything up on the computer, the files are large and taxing on my computer so the editing can be slow and the whole process is work. Be aware of this before you go investing in a bunch of camera equipment. The more knowledgeable I get in video and photography, the less gear I want (kind of, sort of). What I mean, is I try to use my webcam (Logitech c920) when I can for simple videos because the footage goes right to my computer and it’s easy. When I can use my iPhone for video I use it, because the quality is excellent and there is little to do in post. But I will say, you must try to get the best possible video quality, lighting and audio you can at all times, so some investment is required, just try to keep the setup manageable.

 

Mike Murphy

Mike Murphy

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The Production Show

The Production Show

Ep10: The Production Show

Step 1: Planning & Pre-Production
Step 2: Scripting (Writing)
Step 3: Production (Recording, Editing, Tagging, Exporting as MP3, Uploading to my media server)
Step 4: Web & Social Media (Show Notes, Blog Post, Artwork, Buffer Social Media Scheduling)
Step 5: Newsletter & Corresponding with you, my listeners.

Step 1: Planning & Pre-Production (2 hours)

1. Internet Research
2. Serving Hours (Answering & asking questions on social)
3. Listening and learning
4. What do people need help with?

Resource: Pocket (web clippings), Evernote & Transpose.

Step 2: Scripting (4 hours total)

Benefits of Scripting:
1. Keeps me on point. Less mums.
2. Speeds up production (recording)
3. Self-educating and making me a better teacher
4. Speeds Up Show Notes
5. Content Library is growing (future-proofing)

Resource: The writing app I use & recommend: Scrivener

Buy Scrivener 2 for Mac OS X (Regular Licence)

Step 3: Production (1.5 hours total)

Steps in Production:
1. Recording & Editing
2. Exporting as mp3 (Final Mix)
3. ID3 Tagging
4. Uploading to Libsyn, my media server
Pre-Record Checklist:
1. Record at the quietest times possible (no outside noise)
2. Turn off A/C and other appliances.
3. If your room has a lot of echo, consider blankets or pillows to dampen audio.
4. Clean desk. Get in a clutter-free mindset.
5. Have water on desk
6. Green apples helps your voice
7. Setup GoPro or cameras is I want BTS footage
8. Put on headphones, turn down external speakers
9. Open up script in Scrivener and Audition

Recording & Editing (1.5 hours): I use Adobe Audition CC. GarageBand or Audacity work well, too.

Tagging (5 minutes): ID3 Editor

Upload (10 minutes): Export audio as MP3 and upload to Libsyn.

Step 4: Show Notes & Blog(1.5 hours total)

(Show Notes, Blog Post, Artwork, Buffer Social Media Scheduling)

1. Show Notes: Show notes are a summary of your episode and it is here where you include links and references to material in your show.
2. Blog Post: My wordrpess theme, Divi by Elegant Themes makes it easy to save templates for blog posts.

Divi WordPress Theme

3. Artwork: I have a template in Photoshop where I just have to change text.
4. Schedule: I schedule post in Wordress to go out on Friday at midnight.

Step 5: Newsletter & Social (.5 hour total)

Newsletter: Mailchimp is my email newsletter provider.
Social Media: I use Buffer to schedule social posts.

Music: Life of Riley & Wallpaper (incompetech.com)

HOUSEKEEPING

Subscribe To Podcast

Leave a ratings & review (if you already did, thanks)

Buy My New eBook (How To Podcast on Wordpress.com)

Ask Mike Anything

Music: Life of Riley & Wallpaper (incompetech.com)


Amazon/Affiliate Disclosure:
Mike Murphy LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, I earn from qualifying purchases.

Listen To Past Episodes