How To Launch A Podcast: Step 2

Launch A Podcast: Step 2

Graphics & Assets

*Tip: When gathering assets, try not to get stuck here: Done is better than perfect.

1. #Brand

Your brand is important. Be consistent with it and make it a priority in everything you do regarding your podcast. It takes a long time to develop brand awareness, but it starts with you understanding your own brand. Use the same colors, fonts, styling across all of your social media platforms. We are in an age where content is spread all over, so you need to make sure wherever anyone sees your brand they recognize it, even if it is not on your website or social media channel.

2. #Website

You need a home base for your podcast. A place to direct listeners and collect email addresses and build relationships.

Here is what you need for a website:

1. I use WordPress with Divi Theme.

2. Hosting: BlueHost

3. Blubrry/PowerPress Plugin (WordPress)

3. #Podcast Cover Art

This is important and can also drive you crazy. Trust me on that one. I have designed 1,000’s of logos for myself over the years and are not satisfied with any of them. My advice is to invest money in this area. Hire a professional, it will be worth it. Don’t spend a fortune at the start because you want to test the waters. You may change your brand name or tagline, so start off slow and if you start building momentum and it feels right, invest more. I want nothing more than to have a great looking brand done by a professional designer (I’m a hack), but that will come over time. Branding is your voice, so develop it first.

Podcast Art Outsourcing:

1. Fiverr.com

2. 48HourLogo.com

3. 99Designs.com

4. Upwork.com

5. PodcastDesigns.com

6. JennyHDesign.com

4. #Music

My favorite area. Many people get hung up here. Pick something and try it out. You can always change. You will likely notice a common theme. Perfection is the enemy of done. If you select music that is not 100% perfect, it’s not the end of the world and the show must go on.  I strive for perfection and nothing pleases me more than when everything looks and sounds good, but there are too many moving parts to running a podcast and online business. You have to be swift and keep #moving forward at all times or you will get stuck.

*You are responsible for making sure you have permission to use any music you purchase for podcasting. This is important and not all sites, even if you pay for it allow you to use commercially. Do your homework. Violating copyrights is a big deal and there is no excuses.

Sources To Get Music:

AudioJungle.com (part of the Envato family). Great

AudioBlocks.com ($99/year Unlimited downloads. Worth every penny)

Incompetech.com (Free & Awesome)

Marmoset Music

PremiumBeat.com

Fiverr.com (Voiceovers & Intros)

Top 10 Podcasts

Top 10 Podcasts

EP05: The Top 10 Podcasts

Episode Summary:
What podcasts am I listening to now?

#1: Entrepreneur On Fire: by John Lee Dumas

#2. The $100 MBA: by Omar Zenholm

#3. Ask Gary Vee Show: Gary Vaynerchuck

#4. SeanWes Podcast: by Sean McCabe

#5. The Unmistakeable Creative:  by Srini Rao

#6. The School of Greatness by Lewis Howes.

#7 Mixergy by Andrew Warner. 

#8. The Fizzle Show by Corbett Barr, Chase Reeves & Barrett Brooks.

#9. The Side Hustle Show by Nick Loper.

#10. DIY VIDEO GUY by Caleb Wojcik. 

Bonus Round:

#11. TWIT by Leo Laporte.

#12. MacMost Now by GaryRosenzweig.

#13. Photoshop User TV by Kelby Media.

#14. The Grid by Scott Kelbyn

#15. Photofocus by Rich Harrington.

HOUSEKEEPING

Subscribe To Podcast

Leave a ratings & review (if you already did, thanks)

Buy My New eBook (How To Podcast on Wordpress.com)

Ask Mike Anything

Music: Life of Riley & Wallpaper (incompetech.com)


Amazon/Affiliate Disclosure:
Mike Murphy LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, I earn from qualifying purchases.

Listen To Past Episodes

A Little Bit Of Everything

A Little Bit Of Everything

I write this to make you smile. Make you forget about anything that may be troubling or overwhelming you. Do things that make you happy. Your happiness is different than mine. Once you realize what makes you happy, do more of it. It’s not as complicated as we make it.

Hope you enjoy this video of Taylor Goldsmith from Dawes singing ‘A Little Bit of Everything.’ The lyrics of this song are powerful. They can be interpreted many ways as most great songs usually can. What do these lyrics mean to you? Do you feel overwhelmed in life? Are you stuck in a rut and feel like you are never going to get unstuck? Do you feel like life and work are pulling at you from all angles and you just don’t see how you are going to fix it all. Is it a little bit of everything that is making you feel like you are living a life that is making you sad or angry or frustrated? Or do the lyrics make you feel happy and hopeful? They do to me. Everyone goes through tough times and everyone experiences sadness or loss, but life goes on and it is up to you to create happiness. Pile on the mash potatoes and get an extra chicken wing because life gives us a little bit of everything. Your comfort food is different than mine and that’s a good thing. We are all unique, embrace it. We must also be okay with knowing our comfort food is not always going to be in front of us. We need sadness in order to experience happiness, we need to be lonely in order to appreciate others and we need to be okay with failing so we know how to get back up, because it’s going to happen many times in anyone’s life. Failing is the easy part, it’s getting back up that reaps the rewards in business and in life.

Many creatives and entrepreneurs try to figure out their business in one fell swoop by taking a class or webinar, or buying more gear and get frustrated when the return on investment is not as expected. Believe me, I understand, but this is all part of the learning process. It takes time and hard work and it takes a little bit of everything to figure it all out. Do not feel frustrated because the experts and online marketers are telling you the right way you should do things and that they understand how you feel. They don’t. They are all right and all wrong. If you are unsure what your passion or talent is or what you should be focusing on right now, it’s okay. Your voice is not something you find, it is something you develop through practice, hard work and failure. Your business or podcast or videos you make are never good at first. Watch this video if you don’t believe me. It takes time, experience and lots of practice and mixed in between all of these things are the tough things in life like failure, frustration and overwhelm. You don’t need to figure it out all at once as it takes a long time to become an overnight success.

[Tweet “Your voice is not something you find, it is something you develop through practice and hard work.”]

 

The more I write my tagline, Learn, Create & Move Forward, the more I realize how it applies to every part of my life. My comfort food is learning. Creating is where I experience the ups and downs. It’s in the creating stage that makes me doubt my abilities or makes me think I’m not good enough or makes me frustrated that there are so many talented people out there and I wish I was more like them. But you know what, I keep making things and I am slowly starting to see my hard work pay off. I’m not afraid to hit publish anymore. I’m okay with putting myself out there. This is the moving forward part of the cycle because hitting publish resets the clock and you have to go back and do it all over again. And each time you complete the cycle you get better. Why should we expect this to be an easy process? Like everything else, the more you work at something the easier it gets. Your online journey or podcast or dream of writing a book or getting published in a gallery will get easier the more you create and put your work out to the world.

It takes a little bit of everything to get to where you want to go, but as long as you keep moving forward and put in the work required by everyone who wants to make a dent in the universe, things will get better and you will find your comfort zone.

[Tweet “It takes a little bit of everything to get to where you want to go”]

Have you figured out yet, what it is you want? If you need a little help or accountability,  join my band.

The Podcast Launch

The Podcast Launch

Ep 04: THE PODCAST LAUNCH: START TO FINISH

Steps to launching Mike Murphy Unplugged podcast:

Today I am going to share with you the basic steps required to start a podcast.

Steps To Launching A Podcast

  1. Planning
  2. Graphics & Assets
  3. Production & Tagging
  4. Media Hosting
  5. RSS Feed Creation
  6. Submitting To Podcast Directories
  7. Marketing

 

  1. Planning

Start Date: Pick a date to give yourself a goal. My advice is to give yourself at least 4-6 weeks and even more time if you plan on having an interview show. I launched Mike Murphy Unplugged in one month, but I could have used a couple of more weeks. You know yourself best, but picking a start date will help you #moveforward.

 

Show Planning (very important):

What is your show about?

What value will you be delivering to your listeners? Knowledge, humor, insights….

What is the format? Just you? Interview? Co-host?

What is the frequency?  Daily? Weekly? Monthly? Be consistent.

What is the show length (approx). 10 minutes, 30 mins, hour?  Be consistent

Who is your audience? This is a biggie. You may not really know at first, that’s ok.

 

Tip: When recording podcast, pretend you are speaking to one person, not an entire audience. Most people

 

  1. Graphics & Assets:

Website:You need a home for your podcast. Divi by ElegantThemes.com is the best WordPress theme I have used to date and I highly recommend.

Podcast Cover Art: This is very important. You might want to outsource it. Fiverr.com is an option and there are many others who design podcast cover art.

Music (Links in shownotes): I like Incompetech.com, Audio Jungle, Audio Blocks.

Sound Effects

Voiceover Intros: Fiverr.com

*Tip: When gathering assets, try not to get stuck here: Done is better than perfect.

 

  1. Production

Write A Script (Try to develop a template just like a story) I use Scrivener to write.

Record Podcast. I use Adobe Audition. Other popular editors include: GarageBand, Reaper, ProTools & Audacity

Edit, Add in music and sound effects, export as .mp3 file

Tag it. I use ID3 EDITOR. This is the metadata of your .mp3 file. If you want to know what I’m talking about, open iTunes, right click on any song and select Get INFO. All that text and the artwork is controlled by ID3 Tags. Not very hard, but important.

Warning: Steps 4 & 5 get a little confusing. Let me know if you need more explanation.

 

  1. Choose your MEDIA HOST.

This is where your .mp3 podcast file lives. Just like your website, you need a hosting company for your podcast.

My Media Host: LIBSYN.com (recommend as Download Only)

Tip: For maximum flexibility, Do not publish your feed on Libsyn, only use as a Download Only server, so if you ever want to change hosts in the future it will be easy.

Runner-Up:

SOUNDCLOUD.com: I really like Soundcloud’s design and vibe, but they have too much control over your feed, so I chose Libsyn so I only have

 

  1. USE BLUBRRY/POWERPRESS PLUGIN FOR WORDPRESS

Install plugin on WordPress

PowerPress generates the oh-so important RSS FEED that you will submit to iTunes and it will be the feed that tells your subscribers every time you publish a new episode: Have you ever subscribed to a blog and get notified when they wrote a new blog post? You can thank RSS for that.

Tutorials To Learn Powerpress:

Setting up PowerPress is a little intimidating, but take it very slow as every field matters. I watched a lot of tutorials on setting up PowerPress before I jumped in.

 

Pat Flynn has a very popular 6 part series on how to launch a podcast and Video #5 does a good job walking you through the Powerpress settings.

John Lee Dumas of Entrepreneur on Fire who has a free 20 episode course in iTunes, Called

Free Podcast Course. John is awesome and a huge inspiration to me and I highly recommend listening to this course, it will really help you understand the whole podcast puzzle.

Great tutorials on podcasting:  Daniel J Lewis at Audacity to Podcast

After Powerpress is set up, you need to publish at least one episode on your WordPress site in order for iTunes to accept your podcast. FYI, a private or scheduled post will not work, it must be published.

Episode #1:

In order to publish one new episode all you have to do is create a new blog post

Paste your episode url from Libsyn (the mp3 file) into the PowerPress blog post module

STEPS 4 & 5 Summary:

After recording your podcast, you export as .mp3 file.

The .mp3 file is uploaded to Libsyn for download only

On your website, you install Blubrry/Powerpress plugin (see step #5)

Create a new post just like any other blog poste.

Paste the url of your .mp3 file from Libsyn in the Powerpress on your website.

Powerpress will create an RSS feed that you will submit to iTunes and the RSS feed will let your audience know whenever you publish a new episode.

Record a new podcast, upload .mp3 to Libsyn as download only, copy/paste link in WordPress, publish new blog post and iTunes will tell your audience you have published a new episode!

 

  1. NOW, SUBMIT TO ITUNES & OTHER DIRECTORIES!!!

The big moment.

Once you have your 1st episode published:

Go into the Powerpress settings and copy your podcast feed URL (it is likely your website address with feed/podcast/ at the end)

 

Open up iTunes, Go To Podcasts in iTunes Store and in the upper right, look for Submit A Podcast.

Paste your RSS feed into iTunes.

Wait 24-48 Hours for iTunes Congratulations email! You did it!

 

Other Directories to submit feed to:

Stitcher.com

TuneIn.com

Miro.com

 

  1. Promote, Promote Promote. Share your podcast with the world and always be reminding them to Subscribe to your podcast and leave a ratings and reviews. You want your podcast to be on the New & Noteworthy section of iTunes, and this is how to do it. The more downloads, subscribes and Ratings, the better your chances.

 

Learn. Create. Move Forward

Music: Life of Riley & Wallpaper (incompetech.com)

HOUSEKEEPING

Subscribe To Podcast

Leave a ratings & review (if you already did, thanks)

Buy My New eBook (How To Podcast on Wordpress.com)

Ask Mike Anything

Music: Life of Riley & Wallpaper (incompetech.com)


Amazon/Affiliate Disclosure:
Mike Murphy LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, I earn from qualifying purchases.

Listen To Past Episodes