The Social Show

The Social Show

Show Notes

Ep 08: The Social Show

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Ask Mike Anything:

Cara Lumen Podcast:

Reflections of A Deeper Song

Cara Lumen Website:

Passionately on Purpose

10 Social Media Strategies I Use

  1. Go Where Your Audience Is
  2. Facebook
    1. Facebook Business Pages
    2. Facebook Groups
    3. Facebook Ads
  3. Instagram
  4. YouTube & Google Plus
  5. Twitter
  6. Pinterest
  7. Periscope
  8. Blab.Im
  9. Medium
  10. Buffer
Music (I use for podcast):

Life of Riley & Wallpaper (

Daily Habit: Instagram

Daily Habit: Instagram

Follow Me on Instagram: @mikeunplugged

Instagram is becoming one of my favorite social media platforms. The reason being for me is I enjoy photography and visual arts and being around creative folks. I have pledged to myself to post one photo per day on Instagram. This is because I think developing productive habits is important to success and it also keeps me creative. I put pride in my work, so having to post daily is making me think and be creative. This exercise may seem trivial, but it is the little things that matter and make you better. Do something you love everyday and notice how it improves you. Habits motivate you to do more and produce more. Habits also lead to focus. When you develop systems and routines, you know what needs to be done all the time. Habits translate to simplicity for me. The more I know what I’m doing with each minute of my day, the clearer things are.

Call to Action: Challenge yourself to do something every day no matter how big or small that will help you #moveforward in business or in life.” Get up 10 minutes early, go for a 30 minute walk before and after work, watch less tv, cut Facebook time to 20 minutes a day…

[Tweet “Challenge yourself to do something every day no matter how big or small”]

For me: Instagram was my first daily challenge. Daily challenge #2 for me is a daily blog post. I need to write more.

Developing daily routines and habits is the key to success and focus. Start small and simple and build on it. Making your bed every day is a good starting point.

Write your next days tasks before you go to bed
Use a clipboard to write your daily to do lists
Check off the list when done
Use the Pomodoro Technique (Chris Winfield is the man here)

The Microphone Show

The Microphone Show

Types of Microphones

Dynamic microphones are considered the standard in broadcasting and radio. Tend to be gain heavy.

Condenser microphones tend to be very sensitive to room noise and other unwanted noise like breaths and lip smacking and require phantom power typically.

Connection Types

USB microphones attach directly to your computer. Simple and easy and usually recommended for people just starting out as they work right out of the box.

XLR microphones are considered the pro connector and found on most higher end microphones. XLR require either an audio interface like the Focusrite Scarlett 6i6 which is what I use or a mixing board.


Popular Podcast Microphones:

Dynamic Mics:

1. Shure SM7B
2. Heil PR40.
3. Electro Voice RE20.
4. Rode Procaster.

Condenser Mics:

1. Rode NT1-A.
2. Audio-Technica AT 2050
3. Audio-Technica AT 2020
4. MXL-990

USB Mics

1. Rode Podcaster
2. Blue Yeti & Blue Snowball
3. Audio-Technics AT2100
4. Samson C01U

iOS Mics:

1. Rode SmartLav+
2. Shure Motiv Line


For a complete list of microphones that I use and recommend go to

To purchase gear, visit my Amazon Store where I have all the gear in one place:




Write A Script (Try to develop a template just like a story) I use Scrivener to write.

Record Podcast. I use Adobe Audition. Other popular editors include: GarageBand, Reaper, ProTools & Audacity

Edit Recording. Add in Intro/Outro Music and any sound effects. 

Export. Compile final mix and export as .mp3.

Tag it. I use ID3 EDITOR. This is the metadata of your .mp3 file. If you want to know what I’m talking about, open iTunes, right click on any song and select Get INFO. All that text and the artwork is controlled by ID3 Tags. Not very hard, but important.

Upload. Upload .mp3 to Libsyn as Download File Only


The Money Show

The Money Show

Show Notes

10 Ways To Make Money Online

1. Tutorial Sites

Make classes and tutorials and sell them on online education sites. Pros: Websites are built to help you succeed and they handle the technology, hosting, some promotion and the financial transactions. You get paid a percentage of the sales. Cons: You share the profits on Skillshare. Udemy often sells your class with big discounts.

Popular Sites: (formerly Fedora)

Mike’s classes on Skillshare/Udemy (first internet dollar!):

1. Photoshop: The Art of the Headswap

2. WordPress for Entrepreneurs

2. Self-Hosted Courses

Classes & Courses sold on your own platform/website

Pros: 100% profit

Cons: 100% responsibility for launch, creation, technology, promotion

Education Platforms for self-hosted courses:


3. Podcast Sponsorships

Advertisers are recognizing the popularity of podcasts and advertisers want in. Sponsorships take time and like everything else the more downloads, the more likely sponsors will come knocking. It also helps if you have a niche to attract sponsors. John Lee Dumas from EOFIRE.COM has been making about $100K per month in sponsorships because he guaranteed over 1 million listens per month and he is 7 days/week, but that’s not too shabby.

The Ultimate Guide To Sponsorships

4. Affiliate Marketing

Affiliate marketing for products and gear on your website is a great revenue generator and how I plan on maintaining my monthly fees for running my site and podcast. Affiliate marketing is simply advertising products on your site and getting a small kickback if someone buys a product through your link. Your audience (the buyer) is not charged any extra than if they went to Amazon or wherever and purchased the gear directly.

Check out my resource page to see my affiliate links in action:

You can also create your own storefront on Amazon:






5. Guest Blogging

Get paid to write articles for other sites in your niche and link back to your site to build an audience. Everything is content marketing today and sites desperately need content, so guess blogging is in demand.

6. YouTube

YouTube ads revenue sharing. It takes time, but there is money to be made on YouTube and it is always changing.

7. Kindle eBooks (Amazon)

Write and sell Kindle ebooks. They usually sell for under $10, but this is a volume game and also a great marketing tool for you to build an audience. Selling ebooks on the Amazon Kindle store is not for everyone, but something worth checking into if writing is your thing.

8. ECommerce Stores

Create an e-commerce store:

Easy (Artsy stuff)

Shopify (e-Commerce store…anything)

*Gumroad (favorite)

Printful (T-Shirts)

9. Freelancing (Online)

Freelancing services (web design, graphic design) and offering your services such as Photoshop retouching, video or audio editing, graphic design or voiceovers.

Popular sites to offer services:

10. Coaching & Consulting

Offer your expertise to others. People need help figuring things out and coaching is a great form of income if you are a good teacher and want to to a personal coach to someone who needs your help or needs accountability.

11. Membership Sites (Bonus)

Create premium content for your audience and charge a monthly fee to access. This is a very popular model and will require you to produce great content and have a loyal fanbase, but this is something to keep an eye on.

Recommended Book: The Automatic Customer by John Warrilow